what’s in a story? storytelling: bringing your communications to life, seminar, 22 january 2015
TRANSCRIPT
What’s in a story?22 January 2015
Kirsty Kitchen
Senior Consultant
How do we use stories?
In our professional roles
• Forget the hype
• Reclaim your instincts
• Unify your story
Trust
Fragmentation
Doing it well
Ingredients
• Narrative
• Story arcs
• Characters
Narrative
Narrative
• Keep the story moving
• Actions speak louder than words
• See through your audience’s eyes
• Get buy-in
Ingredients
• Narrative
• Story arcs
• Characters
Story arcs
Ingredients
• Narrative
• Story arcs
• Characters
Characters
So how can we apply all this?
• Get in touch with your instincts
• Unite all the elements of your work
• Think about the layers of a story
• Use stories to learn, not just tell
Doing it well
Thank you
Kirsty Kitchen
Senior consultant
Amazon PR
@amzpr
www.amazonpr.co.uk
Seminar22 January 2015
London
#charitystorytelling
Storytelling:bringing your communications
to life
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