misha leybovich: bringing multimedia storytelling to mobile
DESCRIPTION
Misha Leybovich CEO, Meograph; 2013-2014 Reynolds Fellow, Reynolds Journalism Institute Misha Leybovich is the CEO of Meograph, which helps brands engage their customers in creating multimedia stories and mashups. Previously, he consulted with McKinsey & Company in Atlanta and Shanghai. While at MIT, he earned master's degrees in both aerospace engineering and technology and policy. He also did research at the Judge Business School at Cambridge University. At University of California, Berkeley, he earned his bachelor's degree in engineering physics and served as the president of the student body. Leybovich has prolific international experience, having visited 70 countries and lived/worked on four continents.TRANSCRIPT
CONFIDENTIAL - Meograph © 2014
Bringing multimedia storytelling to mobile
with
CONFIDENTIAL - Meograph © 2014
We power brandsengaging
consumersin multimedia
storytelling
CONFIDENTIAL - Meograph © 2014
Currently, a web embedded experience
CONFIDENTIAL - Meograph © 2014
Engage consumers,generate content
CONFIDENTIAL - Meograph © 2014
UGC is now either too simple or too hard
CONFIDENTIAL - Meograph © 2014
Consumers also love expressing themselves
CONFIDENTIAL - Meograph © 2014
But very few have the skills or tools for
rich content
All your fans
Ones who would create rich
content for youOnes who can
CONFIDENTIAL - Meograph © 2014
Meograph dramatically increases consumerbrand storytelling
CONFIDENTIAL - Meograph © 2014
Sell to Marketing/Digital leaders
in consumer-facing brands
Partner
Proposal
Discussion
CONFIDENTIAL - Meograph © 2014
But something’
s been missing
CONFIDENTIAL - Meograph © 2014
Mobile revolution
We knew the trends
We knew it was important
We did not know what to do
CONFIDENTIAL - Meograph © 2014
1. Competing for scarce time and attention
2. Content must be highly creatable AND consumable
3. Need own independent audience, not just technology
Series of (now obvious)
epiphanies
CONFIDENTIAL - Meograph © 2014
New approach1. Short form & accessible2. Kill barriers to
creation and consumption
3. Develop own app
CONFIDENTIAL - Meograph © 2014
Demolish barriers to
participationStruct
ureIncenti
vesAsse
ts
CONFIDENTIAL - Meograph © 2014
Mobile app
trio
CONFIDENTIAL - Meograph © 2014
Consumption
30 sec
Creation5 min
CONFIDENTIAL - Meograph © 2014
CONFIDENTIAL - Meograph © 2014
CONFIDENTIAL - Meograph © 2014
CONFIDENTIAL - Meograph © 2014
Same business model, new
platformBrands pay for more Mission
control
Sponsored Missions and Trios
Standalone rather than embedded
CONFIDENTIAL - Meograph © 2014
Next steps
App beta in May
App release in August
Web product until then
CONFIDENTIAL - Meograph © 2014
Bringing multimedia storytelling to mobile
with