whats happening in seo in 2013 - wordcamp boston 2013
DESCRIPTION
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.TRANSCRIPT
What You Need to Know: SEO in 2013
Casie Gillette Director of Online Marketing
8 Years
2004
casiegillette.com
@casieg
bit.ly/casiegplus
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casie gillette • @komarketing • @casieg • #wcbos
http://casiegillette.com
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
Source: http://mozcast.com/metrics
Google’s goal is to provide the world information. The word “search engine” isn’t anywhere in their mission statement. They want to be able to give answers to specific queries.
– Matt Cutts, Pubcon
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Source: Search Engine Land
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17.9%
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Keywords Content Links
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Keywords
u Page tagging u Market & User u Better content
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casie gillette • @komarketing • @casieg • #wcbos
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Plugin
Post
How
To
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Keywords
u Research. Research. Research. u Understand the intent u Go forth & create content
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Google has something it calls “Query Deserved Freshness (QDF)”. If there’s a search that is suddenly very popular versus its normal activity, Google will apply QDF to that term and look to see if there’s any fresh content on that topic. If there is, that new or fresh content is given a boost in search results.
Source: Search Engine Land
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Total
Organic
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Content
u Answer questions u Utilize employees & customers u Don’t be afraid to curate u Keep it fresh
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Plugin
List
Post
News
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Content
u Start with what you know u One new piece at a time u Have a goal. Measure.
Link Building
Still matters – relationships
Couple tools to help identify key sites / people / emails - influencers
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Link Building
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Link Building
u Who do you know? u Stay relevant u Make it worth their while u Don’t be an idiot
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Link Building
u Brand Mentions u Partners & Associations u Competitors u Think PR
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FOR GOOD ONLY
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casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
casie gillette • @komarketing • @casieg • #wcbos
Google+
u Set up Authorship u Verify your company page u Fill in your information u Create relevant circles u Participate in communities
casie gillette • @komarketing • @casieg • #wcbos
Google+
u Set up Authorship u Verify your company page u Fill in your information u Create relevant circles u Participate in communities
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Google+ Pro
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Google+
u Mark Traphagen u View Ripples u Brand Page Audit Tool
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Site Speed
Source: MattCutts.com
2010
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Site Speed
u Google Page Speed Insights u Smush.it u W3 Total Cache u Chris Fernandi’s Presentation
Goal: < 3
seconds
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By the end of 2013, there will be more mobile devices on Earth than people.
Mobile
Mobile phones set to overtake PCs as the most common web access device worldwide by end of
2013.
10% of web traffic globally in Q1 2013 Source: SmartInsights
WP Plugins for SEO
u Yoast SEO u W3 Total Cache u Smush.it u Edit Flow u Shareaholic u Google XML sitemap
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http://bit.ly/seowpplugins
Tools
u UberSuggest u SocialMention u Topsy u Google Trends / Suggest u YouTube Keyword Tool u Zemanta u Storify
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u Rapportive
u YesWare u Buzzstream u Open Site Explorer u Ripples Bookmarklet
References
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u http://searchengineland.com/matt-cutts-at-pubcon-174906 u http://mozcast.com/metrics u http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-
knowledge-graph u http://www.aimclearblog.com/2013/10/24/bing-is-the-new-babel-fish-at-
pubcon-2013/ u http://www.stonetemple.com/link-building-is-not-illegal-or-bad/
u https://speakerdeck.com/cferdinandi/wicked-fast-wordpress-wordcamp-boston-2013
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Thank You!
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casiegillette.com
[email protected] @casieg
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