what's editor? how editor has changed in 10 years by digitalization of media
TRANSCRIPT
![Page 1: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/1.jpg)
WHAT ISEDITOR?
by hajime okazawa
ALWAYS BE INSPIRATIONAL
![Page 2: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/2.jpg)
Prologue
![Page 3: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/3.jpg)
WHO AM I?
![Page 4: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/4.jpg)
Hi, I am Hajime OkazawaI am an editor
![Page 5: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/5.jpg)
I have been 15 different editor
1.Magazine Editor2.Mobile site Editor3.Editor for magazine website4.Blogger5.Social Media PR/CR6.e-magazine Editor7.China Syndication Editor8.Ecommerce Editor
9. Localization Editor10.Media Solution Editor11. Content Curation Editor12. Web Magazine Editor13. Social Media Editor14. Editorial Coordinator15. Digital Marketing Editor
![Page 6: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/6.jpg)
WHAT’S EDITOR?
Today I will talk about
How it’s changed in 10years
![Page 7: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/7.jpg)
Magazines are dying
Is “Editor” dying?
![Page 8: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/8.jpg)
Why? I wanted to be an editor?
![Page 9: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/9.jpg)
2000
SEA2000
![Page 10: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/10.jpg)
a book inspired me1997
![Page 11: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/11.jpg)
Mid Century Modern Chairs & Cafe
2001
![Page 12: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/12.jpg)
“relax” magazine inspired me
2001
![Page 13: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/13.jpg)
Magazines and books always inspired me
![Page 14: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/14.jpg)
I wanted to be an “inspiration ” maker
![Page 15: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/15.jpg)
I became a “Magazine Editor”
2003
![Page 16: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/16.jpg)
INDEX
1.Magazine Editor2.Mobile site Editor
3.Editor for magazine website4.Blogger
5.Social Media PR/CR6.e-magazine Editor
7.China Syndication Editor8.Ecommerce Editor9. Localization Editor
10.Media Solution Editor11. Content Curation Editor
12. Web Magazine Editor13. Social Media Editor
14. Editorial Coordinator15. Digital Marketing Editor
![Page 17: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/17.jpg)
Chapter.1
Magazine Editorat JJ/Gainer
![Page 18: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/18.jpg)
What’s Magazine Editor?
![Page 19: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/19.jpg)
What’s “Magazine Editor”?1. find new stories, ideas, info
![Page 20: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/20.jpg)
What’s “Magazine Editor” ?2. Planning/Editorial Angle
![Page 21: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/21.jpg)
What’s “Magazine Editor” ?3.Editorial Meeting
![Page 22: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/22.jpg)
What’s “Magazine Editor” ?
4. Composition/Thumbnail Sketching
![Page 23: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/23.jpg)
What’s “Magazine Editor” ?5.Meeting with Editor in Chief
![Page 24: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/24.jpg)
What’s “Magazine Editor” ?
Photographer
Stylist
Location
Models
Writer
Hair & Make-Up
6. Casting
![Page 25: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/25.jpg)
What’s “Magazine Editor” ?
7.Shooting/interviews
![Page 26: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/26.jpg)
What’ss “Magazine Editor”?8.Editorial Design / Direction
![Page 27: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/27.jpg)
BTW in 2003 Manual Editorial Design
![Page 28: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/28.jpg)
What’s “Magazine Editor” ?9.Writing Direction/ Writing
![Page 29: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/29.jpg)
What’s “Magazine Editor”?10. Proofreading , fact checking,
![Page 30: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/30.jpg)
What’s “Magazine Editor”?11.Color Proof check
![Page 31: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/31.jpg)
Magazine Editor
12003
![Page 32: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/32.jpg)
Mobile novel ケータイ小説2002-2009
![Page 33: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/33.jpg)
Mobile siteEditor
20052
![Page 34: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/34.jpg)
Magazine Editor at Gainer
2008
![Page 35: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/35.jpg)
Editor formagazine website
2008
3
![Page 36: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/36.jpg)
Blogging2004
![Page 37: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/37.jpg)
blogging2008
4
![Page 38: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/38.jpg)
mixi Daily average active time
3h 29mins
2006
![Page 39: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/39.jpg)
Social Media Rises20082006
founded2004
founded
![Page 40: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/40.jpg)
BTWIKKO First celebrity twitter account 2008
![Page 41: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/41.jpg)
800Million usersThe world’s largest social media
(as of 2008)
2008
![Page 42: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/42.jpg)
Social Media Magazine Promotion
Customer Relation
2008 5
![Page 43: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/43.jpg)
Bankruptcy of LEHMAN Brothers
Layoff of Editors
2008-2009
![Page 44: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/44.jpg)
Dawn of e-books2008 July 11
iPhone2010 May 28
iPad 2007 Nov 19
kindle2010 Jan 18
Kindle2
2010
![Page 45: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/45.jpg)
e-magazine Editor6 2010
![Page 46: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/46.jpg)
Chinaversion
syndicationEditor7
2010
![Page 47: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/47.jpg)
Ecommerce grew in 10 years2010
founded in 1997
founded in 2000
founded in 1998 founded in 2000
![Page 48: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/48.jpg)
Ecommerce Editor
82010
![Page 49: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/49.jpg)
Chapter.2
Web Editor @ Microsoft
![Page 50: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/50.jpg)
Editor for MSN 2013
The 2nd Biggest News portalWebsite in Japan
![Page 51: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/51.jpg)
Content Localization Editor2013
9
![Page 52: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/52.jpg)
BTW
MSN US ver. MSN JAPAN ver.
Image oriented Information Density
Click image? Or text?
![Page 53: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/53.jpg)
Display Advertising
Media Solution
Ad network/Ad Exchange/Ad Tech
Adverticle =Ad + article ,Native Ads
How website makes money?
Media Solution Editor10
![Page 54: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/54.jpg)
Win App Content Curation Editor
2013 11
![Page 55: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/55.jpg)
BTWWhen was “WWW”
born?
![Page 56: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/56.jpg)
World’s First Website August 6th
1991
![Page 57: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/57.jpg)
First Website in Japan Sep 30th
1992
![Page 58: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/58.jpg)
Yahoo! 1994
![Page 59: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/59.jpg)
MSN –Microsoft Network1995
![Page 60: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/60.jpg)
Internet at home
was just information
1995
![Page 61: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/61.jpg)
Blackberry
1999 2008iPhone3
Smartphones
![Page 62: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/62.jpg)
Internet is out of home 2008
![Page 63: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/63.jpg)
Information >> task completion 2008
Is for task completion
search
book
health Map/GPS compare
studyFX/moneymessageshopping
![Page 64: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/64.jpg)
What’s Content Curation Editor?
Find Operation Share
AmplifyCurate WeatherSeason
![Page 65: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/65.jpg)
Chapter3.
Web Magazine Editor@GQ JAPAN
![Page 66: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/66.jpg)
Web Magazine Editor2014
12
![Page 67: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/67.jpg)
E-Magazine ≠ Web Magazine
Digital version of Printed Magazine
Original contentComes out daily
![Page 68: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/68.jpg)
Why? Magazine ---> Web Magazine
Printed Magazine Web Magazine
Sales Ads
Sales Ads Ads Native Ads
Ads
Ads
profit profit
![Page 69: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/69.jpg)
What’s Web Magazine Editor?
The differenceWeb Mag vs. Print Mag
Publish articles Daily vs. Monthly
# of Article/month200 vs. 30
Budget for 1 article
3000yen vs. 100,000 yen
![Page 70: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/70.jpg)
What’s Web Magazine Editor?
PDCA (Plan –Do-Check-Act ) Everyday Google Analysis
・ Page View・ Visit・ PV/Visit・ Dwell Time
Facebook Insight・ Reach・ Like・ Comment・ share・ Engagement
Heat Map
・ measure CTR・ Improve UI
Social Media Analysis
・ Competitor Analysis・ algorithm update・ Optimizetion
![Page 71: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/71.jpg)
What’s Web Magazine Editor?
What’s different is the Commitment to Ad clients
AD
Ie)・ Circulation 1M・ Actual Sales 10K・ Impression guaranteed 1M ・ Actual Impression 1M
![Page 72: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/72.jpg)
What’s Web Magazine Editor?
How do we Generates Traffic /Page Views?
![Page 73: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/73.jpg)
Device Ratio
Mobile70-90%
How do we generates Traffic?
Tablet5-10%
Direct/bookmark Social
Media
Organicsearch
SyndicationLinks
PC10-30%
Traffic Source
Social Media
Syndication
![Page 74: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/74.jpg)
How Do We Generate Traffic?
NewsSyndication
Curation App
Social Media
When an article goes live
![Page 75: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/75.jpg)
Timeline is a “new” news portal
Timeline is a news portalNews Portal website
![Page 76: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/76.jpg)
is a key driver
How do we generate Traffic?
![Page 77: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/77.jpg)
Social Media Editor2014 13
![Page 78: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/78.jpg)
Increase “Reach” & “Engagement” ?
What’s “Social Media Editor”?
![Page 79: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/79.jpg)
Best Timing Sun 0:00 1:00 2:00 Monday 7:00 7:30 8:00Mon 8:30 9:00 9:30 10:00 11:00 12:00 Tue 12:30 13:00 13:30 14:00 15:00 16:00Wed17:30 18:00 19:00 20:00 20:30 21:00 Thu21:30 22:00 22:30 23:00 23:30Fri21:30 22:00 22:30 23:00 23:30 Sat21:30 22:00 22:30 23:00 23:30Sun 1:30 22:00 22:30 23:00 23:30
What’s “Social Media Editor”?
Timing Analysis
What time? What day of the week? ACTIVE time ENGAGING time
![Page 80: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/80.jpg)
What’s “Social Media Editor”?
11 hashtags generates 79.5% more interaction
How many # is the best?Hashtag tracking
![Page 81: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/81.jpg)
What’s “Social Media Editor”?
1.Article title祝 ! 来日記念 ミランダ・カーがお手本、秋冬ミニワンピース & フレアスカート着こなし術
ミランダ・カーの秋冬ミニワンピ & フレアスカートのコーディネート
2.SEO title
Create 3 titles for 1 article
ミランダ・カー
ミニワンピースOR
ミニワンピ
着こなしOR
コーディネート
![Page 82: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/82.jpg)
What’s “Social Media Editor”?
祝 ! 来日記念 ミランダ・カーがお手本、秋冬ミニワンピース & フレアスカート着こなし術必見 ! ミランダ・カー がお手本、今すぐ使える秋冬ミニワンピ & フレアスカート着こなし術♡
1.Article title 3.Social Media title
![Page 83: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/83.jpg)
What’s “Social Media Editor”?
10 tips to write an good title to get clicked1. 文字数は 31 文字程度 Within 31 words
2. 前半にターケット、後半にキーワートTargeting word ,Key word ie) 日本の全エンシニアに捧ぐ ! 現在公開されているAPI 一覧【 2013 年版】 3. 前半に感情表現、後半にキーワート Emotional word, Key word ie) あっという間に取れる ! ワイシャツの黄はみを真っ白にする 2 つの裏技 4. 内容ではなく、読後の未来を伝えるTell the future you will get not the content - 記事の内容を一瞬て伝え、なおかつ未来を想像させられるのが秀逸なタイトル。 5. 役に立つ!と伝えるTell it’s useful! “XX ways to…. - 「 ~ の方法」「 ~ のヒント」「 ~ のテクニック」「 ~ のルール」なと
6. 具体的な数字を使う Use specific numbers
7. インハクト!引きのある文言 Make it Impactful! Ie )ICYMI, Must have - 「知らなきゃマスい」「要注意 ! 」「流行の」「納得」「効率化」「誰ても」なと 8. 自分ゴト化 Feel personalize - → フロクを読んてほしい人をより明確に想像する- → 「お腹周りが気になる 30 代の方へ」なとターケットを明記する 9. 損得の強調Tell you are missing something( これがないと○○の損 )
10. いかに有意義かを明示 Tell how it’s worth knowingie) 朝と晩につふやくたけて OK!? 脳をたまして疲れ知らすになる 2 つの言葉
![Page 84: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/84.jpg)
Rainy Day
Snowy day
![Page 85: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/85.jpg)
Morning Time
Lunch Time
Night Time
![Page 86: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/86.jpg)
Content Marketing Digital Promotion
Coordinator
Editorial Coordinator2014 14Ad
Clients
PromoteAttract
Gather
InteractionEngagement
Conversion
Advocate
![Page 87: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/87.jpg)
2014What’s Editorial Coordinator ?
![Page 88: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/88.jpg)
Chapter4.
Digital Marketing Editor@L’oreal
![Page 89: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/89.jpg)
Digital Marketing Editor2015 15
![Page 90: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/90.jpg)
What’s Digital Marketing Editor?
Designing “Digital Customer Journey”
![Page 91: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/91.jpg)
Digital is not an appendixIt’s restructuring of business
![Page 92: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/92.jpg)
The World has changed
![Page 93: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/93.jpg)
5.Social Media PR/CR6.e-magazine Editor7.China Syndication Editor8.Ecommerce Editor
13. Social Media Editor14. Editorial Coordinator15. Digital Marketing Editor
“Editor” has changed in 12 years
1.Magazine Editor2.Mobile site Editor3.Editor for magazine website4.Blogger
9. Localization Editor10.Media Solution Editor11. Content Curation Editor12. Web Magazine Editor
![Page 94: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/94.jpg)
I am still “creating an inspiration” through media
![Page 95: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/95.jpg)
Editor’s Note
![Page 96: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/96.jpg)
What do you want to be in 10 years?
![Page 97: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/97.jpg)
What do you want to be
in 10 years?
![Page 98: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/98.jpg)
Planned Happenstance
Theory計画的偶発性理論
![Page 99: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/99.jpg)
Planned Happenstance Theory計画的偶発性理論There is a belief entrenched in American culture that career planning Is a logical and linear activity...
We do not always need a plan to create a career.Instead, we need a plan to act on happenstance—to transform unplanned events into career opportunity.
If you’ve ever had difficulty with choosing or changing a career, or moving your business forward, it might mean you are trying to rely too much on figuring it all out instead of preparing for happenstance.
Planned Happenstance is both attitude that you gain and actions you take.It is the view that you can create opportunities by taking action on your curiosity and on chance events.
Planned Happenstance is not just luck or being in the right place at the right time.It is a conscious, purposeful, and on-going processthat will help you to build a more satisfying and fulfilling career.
![Page 100: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/100.jpg)
5 traits to be developed1. 好奇心 [Curiosity]2. 持続 [Persistence]3. 柔軟性 [Flexibility]4. 楽観性 [Optimism]5. 冒険心 [Risk Taking]
Planned Happenstance
Theory計画的偶発性理論
![Page 101: WHAT'S EDITOR? How Editor has changed in 10 years by digitalization of media](https://reader035.vdocuments.site/reader035/viewer/2022081517/587d52471a28abee158b4d99/html5/thumbnails/101.jpg)