what's all the fuss about bing? by mark vozzo

45
Sydney Business & Technology User Group #SBTUG Date: 30 June 2010 What’s all the fuss about Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia E: [email protected] L: www.linkedin.com/in/markvozzo T: @markvozzo T: @markvozzo

Upload: mark-vozzo

Post on 26-Jan-2015

128 views

Category:

Technology


1 download

DESCRIPTION

Mark Vozzo delivered a live demo of Bing at http://SBTUG.com (Sydney Business & Technology Users Group) on the 30th June 2010. This slide contains many screenshots of the demo along with URLs to access some of the cool Bing features. Mark demonstrates Bing's integration with Wikipedia, Wolfram Alpha, Travel, Entertainment, Plot Mathematical equations, Body Mass Index Calculator, Weather, Bing Maps, World Cup Map Apps, Sydney Traffic Live Updates, and more... But to get the full experience of Bing you need to give it a try for yourself.

TRANSCRIPT

Page 1: What's all the fuss about Bing? By Mark Vozzo

Sydney Business & Technology User Group

#SBTUG

Date: 30 June 2010

What’s all the fuss about

Mark Vozzo Online Analytics Lead Digital Marketing Group - Microsoft Australia

E: [email protected]

L: www.linkedin.com/in/markvozzo

T: @markvozzo

T: @markvozzo

Page 2: What's all the fuss about Bing? By Mark Vozzo

Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=UWgP0G6j2zY

2

Page 3: What's all the fuss about Bing? By Mark Vozzo

Augmented Reality - Avatar Xbox 360

3

Page 4: What's all the fuss about Bing? By Mark Vozzo

Augmented Reality - Avatar Xbox 360 http://www.youtube.com/watch?v=7JWk_JIE3Ow

5

Page 5: What's all the fuss about Bing? By Mark Vozzo

The Business Side of Bing Search

6

Page 6: What's all the fuss about Bing? By Mark Vozzo

The Business Side of Bing

7

Page 7: What's all the fuss about Bing? By Mark Vozzo

The Business Side of Bing

8

Page 8: What's all the fuss about Bing? By Mark Vozzo

Paid Search Click Rate

9

Page 9: What's all the fuss about Bing? By Mark Vozzo

The Business Side of Bing

10

Page 10: What's all the fuss about Bing? By Mark Vozzo

The Decision Engine - Look Less, Find More.

Bing is all about helping you make faster, more informed

decisions.

Page 11: What's all the fuss about Bing? By Mark Vozzo
Page 12: What's all the fuss about Bing? By Mark Vozzo

Bing - Enhanced Preview demo

Page 13: What's all the fuss about Bing? By Mark Vozzo

Bing + Wikipedia (1+1=3)

Bing Maps integration

provides contextual

information based on

locations mentioned in

the Wikipedia article.

Page 14: What's all the fuss about Bing? By Mark Vozzo

Bing Images – infinite scroll & filtering

Page 15: What's all the fuss about Bing? By Mark Vozzo

Bing Visual Search www.bing.com/visualsearch

Page 16: What's all the fuss about Bing? By Mark Vozzo

Bing

+ Partners

= Quicker Decisions

(1+1=3)

Page 17: What's all the fuss about Bing? By Mark Vozzo

Weather Comparison

Page 18: What's all the fuss about Bing? By Mark Vozzo

IE8 Web Slices www.ieaddons.com/en/webslices/

They are snippets of a webpage that can be quickly referenced

Page 19: What's all the fuss about Bing? By Mark Vozzo

IE8 Accelerators http://ieaddons.com/au/accelerators/

These help you get around the web faster.

Page 20: What's all the fuss about Bing? By Mark Vozzo

Bing Travel (US)

Page 21: What's all the fuss about Bing? By Mark Vozzo

Bing + Wolfram|Alpha (Computation Engine)

Page 22: What's all the fuss about Bing? By Mark Vozzo

Bing + Wolfram|Alpha (Computation Engine)

Page 23: What's all the fuss about Bing? By Mark Vozzo

Bing + MSN http://bing.com/entertainment

28

Page 24: What's all the fuss about Bing? By Mark Vozzo

About Bing Entertainment Launched 25th June 2010

29

"One of the number one things we're trying to do with Bing

is to help people go from intent to task as soon as

possible," said Parri Munsell, executive producer for

Microsoft's Interactive Entertainment Business Group.

"People come to Internet search engines with an intended

task - to learn about something, play something, watch

something, or do something. In entertainment, it becomes

very easy to connect these scenarios together."

Page 25: What's all the fuss about Bing? By Mark Vozzo
Page 26: What's all the fuss about Bing? By Mark Vozzo

Silverlight – Rich Web Experiences http://silverlight.net

Demo: http://memorabilia.hardrock.com/

Page 27: What's all the fuss about Bing? By Mark Vozzo

Bing Maps

Page 29: What's all the fuss about Bing? By Mark Vozzo

Bing Maps API – An Example http://news.ninemsn.com.au/traffic_updates.aspx

Page 30: What's all the fuss about Bing? By Mark Vozzo

Bing Maps – Access via United States http://bing.com/maps/explore

Page 31: What's all the fuss about Bing? By Mark Vozzo

Bing Maps Demo

Page 32: What's all the fuss about Bing? By Mark Vozzo

Bing + Foursquare http://www.bing.com/maps/explore/#/23mvd518f5n4l68x

39

Page 33: What's all the fuss about Bing? By Mark Vozzo

Map Apps: Photosynth demo http://photosynth.net (for more Photosynths)

Page 34: What's all the fuss about Bing? By Mark Vozzo

Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874

Page 35: What's all the fuss about Bing? By Mark Vozzo

Map Apps: World Cup http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874

Page 36: What's all the fuss about Bing? By Mark Vozzo

Map Apps: Street side Photos Integrates streetside photos with images from Flickr

Page 37: What's all the fuss about Bing? By Mark Vozzo

Map Apps: Worldwide Telescope Look up in the sky – search for stars

Page 38: What's all the fuss about Bing? By Mark Vozzo

Bing Maps – Augmented Reality Demo

http://www.ted.com/talks/blaise_aguera.html

Page 39: What's all the fuss about Bing? By Mark Vozzo

Bing Maps – Augmented Reality Demo

http://www.ted.com/talks/blaise_aguera.html

Page 40: What's all the fuss about Bing? By Mark Vozzo

About the Presenter

Mark Vozzo Online Analytics Lead

Digital Marketing @ Microsoft Australia

[email protected]

+61 (2) 9870 2643

http://linkedin.com/in/markvozzo

Page 42: What's all the fuss about Bing? By Mark Vozzo

REFERENCES

52

Page 44: What's all the fuss about Bing? By Mark Vozzo

Requirements: IE 8 + Silverlight v3 http://microsoft.com/australia/upgrade

To run most of the things I’m about to show you need:

• Internet Explorer 8 & Silverlight 3 installed

• Both are free to download from:

Page 45: What's all the fuss about Bing? By Mark Vozzo

More about Bing discoverbing.com