no fuss 2013

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No Fuss Events Partnership Opportunities No Fuss Events 2013 a chance to turn our audience into your customers. www.nofussevents.co.uk

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This is a chance to look at what No Fusss Events are up to in 2013. The idea being an opportunity to see where businesses can work in partnership to the mutual benifits of businesses and participants alike.

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No Fuss EventsPartnershipOpportunities

No Fuss Events 2013 a chance to turnour audience into your customers.

www.nofussevents.co.uk

The sheer variety and grandeur of the scenery will take your breath away. Fromhigh rugged mountains to secluded sandy beaches, tranquil lochs to ancientforests, the Outdoor Capital is a natural playground like no other.Home to an incredible range of outdoor activities and with an action-packedcalendar of fantastic events, this is a boredom-free zone!Whatever your adventure, you’ll never be stuck for something fun to do. Whether you’re a seasoned adrenaline-junkie or just want to get out and enjoynature, there’s something for everyone here.The beauty of the landscape and dizzying range of things to do here isn’t justimpressive; it’s inspirational. The scenery, activities, wildlife and culture add upto an outdoor experience that will stay with you forever.

From summit to sea - inspiring outdoor experiences

Originally born out of an enthusiasm for having fun in the outdoors,No Fuss Events is renowned as an events company with adifference – running fantastic, challenging events for all abilities.

No Fuss doesn’t just run events – it provides an authenticexperience for all its customers. Through professionalism, attentionto detail and a genuine sense of fun, No Fuss Events has becomeone of the country’s top event organisations No Fuss is an excitingbrand that customers want to be a part of.

The business has shown strong growth over its first seven yearsand this is set to continue in 2013, with more events, increasingnumbers of participants, and in 2013 the new portfolio ensuresthat No Fuss Events will be expanding audience reach.

What are No Fuss Events all about?

Who are No Fuss?Our management team has the breadth of knowledgeand experience to ensure continued success andexpansion of the business. Frazer Coupland and David Munro have run the company together since 2005and have gained an enormous amount of experience andkudos for their events in that time. When the team arenot running there own events they will be activelyinvolved with other events, assisting in a consultativerole or event facilities hire, logistics or manpower. Bothkeen outdoor enthusiasts, they have the drive,commitment and work ethic to ensure that events areprofessionally run, successful and enjoyed by everyone.

What exactly does No Fuss do?No Fuss Events run fun, challenging outdoor events for all abilities, with the emphasisfirmly on participation and enjoyment. Creating fantastic customer experiences is thekey to the continued success of No Fuss Events. Customer feedback is the key to NoFuss success to date, and the increase in numbers in 2011 and 2012 gives us theconfidence to launch an action-packed line-up for 2013.

Have a look at the events calendar for more detail on the 2013 portfolio.

12 January Winter Feast Duathlon (The Appetiser)GlencoeAimed at the beginner and the New Years resolutions to keep fitover the winter, it starts with a 3.5km run in Glen Nevis followedby a 12.5Km cycle (road and trail) and here is the nice bitanother 3.5km run or walk to finish. Based at Acriabrach in GlenNevis this event is a great way to start your year.

16 FebruaryWinter Feast Duathlon (The Main Course)ArisaigThis Duathlon has been designed for those beginners who maywant to step this distance up a wee bit, without too muchdiscomfort. It is a wee bit more of a challenge but the extraeffort will be worth it for the satisfaction you get at the finishline. It starts with a 8km walk or run (trail and beach), then a25km road cycle finished of with a nice 5km walk or run (trailand beach). Based at Cnoc na Faire Hotel and Sunnyside Croft inArasaig, there is no doubt that is a No Fuss favorite and alwaysmuch anticipated event.

23 MarchThe Wee TriathlonFort WilliamTraditionally a season opener triathlon, this pool based triathloninvolves a 400m swim, 10 mile mountain bike in Glen Nevis and athree mile cross country run. Always best to get this one bookedearly as it always fills.

Macavalanche Glencoe and CairngormTo start with the Macavalanch was a play on words, and was theUK’s little brother attempt at the world famous Megavalanch.However as we head towards 2013 the No Fuss team is buoyanton the success of the last 2 years. With an outline approval torun a similar style event in Cairngorm there can be no doubt thatthe 2013 races will be amazing. The revised format in 2012worked really well at Glencoe in 2012 ands the 27th of April isthe provisional date for this event. With entries already coming infor Glencoe and over 200 waiting on details for Cairngorm thingsare looking good.

13 AprilWinter Feast Duathlon (The Big Puddin)Fort WilliamThe final of the “Winter Feast”, series and would a feast befinished without a Big Puddin? The Big Puddin consists of aneasy 5km trail run around Nevis range, followed by a 20km (CourLoop) blue graded mountain bike route through LeanachanForest towards Spean Bridge on the old Puggy line, anexhilarating descent down the side of the river Cour and back toNevis Range by forestry road. Finally the 5km trail to finish ofthe series.

20 AprilBuachaille Sportive Beag/Mor GlencoeNow in its second year. the Buachialle Sportive was an amazingsuccess with the participants in 2012 and early indications arelooking great for 2013 it is a winner. Beginning and ending atGlencoe Mo0untain Resort the routes of either 86 or 106 mileswill take you through some of Scotland’s finest landscapes. Asthe name suggest these will include, The Great herdsman ofEtive – Buachialle Etive Mor, as well as offering fantastic views ofLismore and Mull before returning via the spectacular vistas ofRannoch Moor. One to remember and already for many one toreturn to!

26th MayHighland Warrior TriathlonFort WilliamAlthough closely related in distance to events known as halfIronman and middle distance triathlon, the Highland Warrior isabsolutely none of the above. Why It’s simple; this race is nothalf of anything and No Fuss Events do not do middling. Thisrace is a full on fast race that will push the toughest oftriathletes to their limits. This race has been for the last 2 yearsa Scottish Championship event

15th and 16th JuneInternational Enduro Series Venue TBC (Details on Request)

2013 Events Calendar

28th 29th and 30th of JuneFORT WILLIAM FAT TYRE WEEKEND

Nevis Range Many would say that this is long overdue, not justfor No Fuss but for Scotland! The Fat Tyre weekend is acombination of two of No Fuss Classics and a newbie and quitefrankly the bloody obvious.

Friday: Pub/Social RideThis is an opportunity to get out and sample some of the morelocal trails around the Fort William area intermingled with a localhostelry or two where some good times can be talked over,stories can be told and tactics and plans laid out for theweekends racing ahead.

Saturday: 10 Under the BenOften described as the No Fuss Flagship event, 10 Under theBen is how it all started. Its simple it’s a 10-hour mountain bikerace for solo and teams of up to 4. After 8 years we hardly needto mention the fact that when it comes to endurance mountainbike courses the trails around Nevis Range are hard to comparewith and the team at No Fuss have earned a reputation ofputting together some crackers for 10 Under the Ben.

Saturday: Endurance DownhillIntroduced to the No Fuss calendar in 2008 this event is a surefired winner with the magazines. Riders are challenged tocomplete 15 runs of the World famous, fast and furious FortWilliam Downhill course. With penalties for running repairs this isa real balance of tortoise and hare you need to be fast but yourbike need to survive

Saturday Night: Mountain Bike Party of the YearThis is you chance to ride the Gondola at Fort William to theiconic top station, listen to the Pink Skids drink bear and talkmountain bike bollocks until the wee small hours. There will beprizes and banter and food… you need to be there!

Sunday: Enduro! Enduro!You know you have always wanted to do an enduro but wereafraid of what you might be forced into!Well fear no more as No Fuss have sorted a sweet enduro eventto complement our extensive portfolio of events for 2013.Enduro! Enduro! at Nevis Range what could be more relaxing onSunday than winding your way around Leanachan Forest withyour mates and rattling down a few timed sections of primosingle-track. The format will be very simple, ride to stage 1 withyer pals, drop your seat, nail the timed section, and wait for thegang, then repeat!The event will be suitable for anyone who can ride a trail centregraded Red route there will be no big drop –offs, no gap-jumpsand no gnarly rock sections.

20 JulyGlen Nevis River RaceFort WilliamRe introduce into the Outdoor capital calendar of events in 2008by No Fuss, this hugely popular event has gone from strength tostrength. Participants are asked to complete a 2-mile stretch of theriver Nevis armed with only a lilo or equivalent inflatable.Navigating obstacles like the dead dog pool, leg breaker and thelower falls leap.It makes great TV and we get TV coverage every year whhooooohoooo!

24 AugustBig Ben Nevis TriathlonFort WilliamIt is exactly what it says on the TIN.For the first time in 2013; the 1800m Swim in the sea loch (LochLinnihe) will be followed by a 90KM Road Bike section which willtake participant out from Fort William and heading east underthe Big Ben and the Grey Corries and beyond the Laggan Dambefore the return and time to start contemplating what it isgoing to feel like running up and down the UKs Highestmountain Ben Nevis. No Fuss have claimed since the eventinception in 2007 that is the UKs toughest triathlon, with thereplacement of the mountain bike for a road bike section in 2013we are still looking for a challenger!

24 AugustHalf Big Ben Nevis TriathlonFort WilliamThis is your chance to test yourself in an off-road triathlon set inthe one of the most picturesque glens in the world – Glen Nevis!The event format starts with a 900m swim in Loch Lhinniefollowed by a stunning 45 km mountain bike route looping roundCow Hill ,a testing climb over the Peat Track and a couple ofspectacular singletrack descents in Glen Nevis.The run is mostly off-road tackling the lower half of Ben Nevisby the world famous Tourist Path rising high above the Glenaffording spectacular views of the surrounding area.

21st SeptemberTour De Ben NevisFort WilliamThe ‘Tour’ has earned a fantastic reputation among a wide rangeof mountain bikers due to its unique nature – 72km wildernessride with 5 timed special stages! The overall winner of the eventis not necessary the first rider across the finish line, there are ahost of different tactics and skills required!The route circumnavigates Ben Nevis, drops into Kinlochlevenbefore the infamous river crossing and carry-climb; there is a 7mile descent before returning to Fort William via Nevis Range.

29th SeptemberLord/Lady of the Lochs SportiveFort WilliamThe Lochs sportive promises a spectacular scenic route passingno less than 9 fresh and sea water lochs on stunningly quiet andwell surfaced roads (for the most part!)

The route has everything from iconic land marks to fantasticviews of the small isles to Ben Nevis from a less well knownangle as riders pass through Glenfinnan and Glen Uig beforemaking the choice of climbing Liddlesdale and returning aroundLoch Lhinnie and Loch Eil.

19th/20th OctoberRelentless 24Nevis RangeRelentless 24 has become one of the best loved events in the 24Hour racing calendar! Due in no small part to the fantastic well-built trails at Nevis Range – this course is not going to spiral intoa mud-fest un like many other 24 hour races in the UK.Utilising many of the trails built for the 2007 World Cup andvenue for the 2014 24 Hour Solo world cup event we think thisis the must do 24 hour race of the year!

What is the No Fuss CustomerDemographic?Market research has shown that our participants tend to belong to the lucrative,35-44 year old male market. Through an active campaign in 2011 No Fuss aredelighted to report an increase in female participation from 6 to 13% this is andemographic that we will concentrate on and reinforce, to further increase in 2013.

Where are we going?Through extensive feedback evaluation, a positive social media strategy, andpositive interaction with our data base through monthly newsletters, has enabledNo Fuss events to build its portfolio of friendly but challenging outdoor events –providing fantastic experiences for an ever-expanding audience. Come along with usand benefit from positive partnership with one of the most dynamic and fun-filledbrands in the outdoor market.

Media exposure to date includesBBC and CNBC Business and SportRory and Paddy’s Great British AdventuresSingletrack magazineMBRMBUKDirt magazineTriathlete EuropeVelo Vert magazine

220 magazineHerald newspaperTelegraph newspaperBBC Radio 2BBC Radio ScotlandWEB Event Videos by MTBcut Full media portfolio availableFull social media portfolioFacebook 4k plus

Why partner No Fuss Events?We’re looking for partners for our 2013 events. In return for financial or materialsupport we can offer you a range of fantastic business benefits:

Title Sponsorship - naming rights to the event (e.g. The Benromach Three Tens Series, The IXS macavalanche)

Exclusivity – a guarantee that you will be the only sponsor from your particular sector

Brand exposure – significant presence on all event literature, signage, merchandising, website, posters, press releases, etc…

Media exposure

Advertising logos/mentions on paid for advertising, advertising in event publications/programmes, event videos etc.

Merchandising rights – opportunity to sell your product at events

Sampling opportunities - opportunities to give away samples in registration packs

Word of mouth promotion – we would credit you during interviews, briefings and meetings

Space in the trade area at our events, for promotion or sales

Team building opportunities – free entries for teams from within your organisation (e.g. inter-departmental competition or to raise money for charity etc…)

Presence at the No Fuss stand at high profile trade and consumer events, including the National Outdoor Show

If you have any other ideas, please just let us know!

Give us a callTo find out more about partnering No Fuss Events please call Frazer on 01397 772 899 m: 07867 977 616 or email [email protected]

www.nofussevents.co.uk