What is Affiliate MarketingQuick survey – what level are we at?101 – Affiliate Marketing is just advertising fees

based on actual customer purchases.201 – Affiliate Marketing is product searches,

product links, reviews, and exploring deep links. 301 – Affiliate Marketing is datafeeds, RSS feeds,

PHP, MySQL, and more…

Brian Littleton @brianlittleton ShareASale @shareasale

Why am I here?Our retail customers are looking for you.New customers to them are more important than

some of the more tired out concepts in Affiliate Marketing.

We work with thousands of bloggers annually to help them branch in to Affiliate Marketing.

You are in an enormously advantageous bargaining position.

Brian Littleton @brianlittleton ShareASale @shareasale

How to Get Started?Bottom line, relevancy is the number one key. This

isn’t adwords, display rotations, or CPC – this is relevant content chosen for you, to be directed at your audience.

Think of the audience concept – your readers are your audience – what will they respond to?

The number one benefit to Affiliate Marketing is the ability to be relevant, and it is also the number one roadblock to activity.

Brian Littleton @brianlittleton ShareASale @shareasale

Get Away from the SidebarEasy to add – usually of no worth. If this is what

you’ve tried in the past it is likely the reason for failure.

Contextual links directly to products work best.Product reviews can be good but requires careful

attention to the review/paid/disclosure issue. http://www.shoeaholicsanonymous.com/styles/bo

ots/blake-lively-loves-her-gray-boots/

Brian Littleton @brianlittleton ShareASale @shareasale

Get Away from the SidebarThink about how you see things as an audience

member. What makes you interested.Affiliate Marketing works because you get to choose

these subtle moments when your audience will react the best.

Think movies / product placement vs. billboard ads.

Brian Littleton @brianlittleton ShareASale @shareasale

Get Outside the BoxDon’t market what everyone else is marketing.

Your audience isn’t generic – neither are products.Promote products that you use, care about, are

passionate about, or those that you can relay pertinent information to your audience.

Brian Littleton @brianlittleton ShareASale @shareasale

Use the TV!Pop culture is one of the easiest ways to figure out

where to start.For almost every blog topic there is a current event

going on right now that affects your audience. Find it, get on top of it, and use it.

Use Twitter, Google alerts, etc… Think about it even from the #typeacon feed on Twitter right now.

Brian Littleton @brianlittleton ShareASale @shareasale

Beyond the BannerDon’t rely on Google.Create sticky sites.

Readership/Audience/RSS/Email/CaptureIf you aren’t capturing customers at reading time –

you are missing out on customers.Content can be syndicated

Brian Littleton @brianlittleton ShareASale @shareasale

DatafeedsWhat are they?Essentially a giant spreadsheet of data that an

individual retailer has in inventory.They turn affiliate marketing into the powerful

marketing channel that it is.http://www.costumzee.com/ vs.

http://www.costumzee.com/shop/?search=batman

How do I turn this into a database that I can use?MySQL helps you.

Brian Littleton @brianlittleton ShareASale @shareasale

Supplement by using DealsI don’t recommend just specifically deals marketing

to anyone at this point due to the crowded nature of the space.

Supplementing reviews, blogs, with available deals is a great plan – but if you do it, contact the merchant and get a custom code. Find out how they are commissioning coupon sites.

Brian Littleton @brianlittleton ShareASale @shareasale

After all that – how do I pick and start?Affiliate Networks offer the most varietyShareASale, Commission Junction, LinkShare,

Google Affiliate Network make up the vast majority of the space.

Amazon Associates program among top independent.

Brian Littleton @brianlittleton ShareASale @shareasale

How to search by Product

Brian Littleton @brianlittleton ShareASale @shareasale