NOVEMBER 2015

W E P R O M OT E, S U P P O R T & E N H A N C E B U S I N E S S P R O S P E R I T Y, C I V I C V I TA L I T Y & Q UA L I T Y O F L I F E .

Make Way for Generation Z...

Did you know?

City Update

Community Events

Community Pics

Who is on your team?

New Members

Meet An Ambassador

Ribbon Cutting Ceremonies

Small Business Saturday

Calendar of Events

Join us for our annual luncheon on November 24, 2015 as we continue to support, honor and celebrate the men and women across the entire Coachella Valley who ensure our safety each and every day. For 19 years the Palm Desert Area Chamber of Commerce has held this heartfelt luncheon to show our gratitude. Last year, we had over 400 guests, and 30 honorees! Both the Palm Desert Area Chamber of Commerce and our 23 Board of Directors cordially invite you to participate and show your gratitude for the service these outstanding men and women provide. Contact the Palm Desert Area Chamber to sponsor and/or attend this pres-tigious and important awards luncheon. For information please call 760.346.6111 or visit our website www.pdacc.org more details.

What’s Inside

2015 Committee ChairRay Rodriguez, Casuelas Cafe

S P O N S O R A H E R O

Color Guard at 2014 Pops Luncheon

“Heroes Enjoying Luncheon in their honor

Make Way for Generation Z/Generation Me/ The PluralsNo definitive name has yet been given to the generation born after what has been termed the Millennial Generation. The Millennials are people born between 1982 and 2001 and the last of them will be graduating from our high schools in the next few years. They were born of Baby Boomer parents and were the most numerous, affluent, and ethnically diverse generation in United States history. They produced the largest college enrollments and comprised a major buying group. Terms used to describe them included optimistic, team players, civic-minded, and family-oriented. Their parents instilled self-esteem and they say that they are ready to overcome challenges and be successful.But what about the latest generation of school children – those born after 2001? They are the students in our elementary and middle schools and even in the early years of high school. What describes them and what can we expect from them? While a name has yet to be attached to them, there are already characteristics that seem to fit them as a group. According to research by the marketing firm Frank N. Magid Associates, they are the most diverse of any generation in the United States and “are more likely than older generations to have social circles that include people from differ-ent ethnic groups, races, and religions.” According to Magid, “Plurals (as he dubs them) are the least likely to believe that there is such a thing as the American Dream.”Scott Hess, vice president of insight at Teenage Research Unlimited (TRU), has another name for them. He calls them Post Gen for two reasons. They are the generation who “post” everything. If it happens, it goes onto social media. They are also the generation that “is arriving on the scene immediately following a number of culturally seismic events. Post recession. Post Obama election. Post tsunami. Post 9/11. Post Millennial.” He says that “it will be defined more by what came before than what comes after.” At this point, no one is certain if any of the above will directly impact our students or the way that they are taught. We already know that they are more tech savvy than any group before them. But, in some ways, because of that, they are loners, operating in a world where they communicate without physically seeing the people they are interacting with. It will be up to the educators working with these young people to use their unique history to create effective lesson plans as they prepare them to lead the world.

You can add YOUR Event to our website

1) Go to www.pdacc.org2) Double click “Calendar” tab

3) A calendar will populate, click “Submit a new event”4) Enter your information5) Wait 24 hours and your event will appear. Ir

D i d Yo u K n o w ?By Mary Perry, Public Information Officer

Desert Sands Unified School District

Palm Desert continues to be the destination for an in-spiring and fun-filled weekend of arts and culture each month with the November return of First Weekend.The excitement begins on Friday, November 6, and continues throughout the weekend with an exciting lineup of free events highlighted by STREET – a

unique celebration of music, art, fashion, and food inspired by street culture – on Saturday, November 7, from 5 to 10 p.m. on The Deck at Westfield Palm Desert.Focused around energetic art and music with a hip-hop flare, STREET will feature unique artworks curated

by the Coachella Valley Art Scene as well as live mu-sic and mouthwatering treats in an outdoor setting that offers some of the Valley’s most breathtaking views.STREET is just one of the many exciting cultural events featured as part of First Weekend Palm Desert. Every first weekend, Novem-ber through May, the public is invited to discover a cel-ebration of world-class arts and entertainment in Palm Desert, from guided art tours and musical theater, to classic cars and concerts For more information about First Weekend, visit www.pdfirstweekend.com. For more information, please visit www.palmdesertstreetscene.com or call 760-346-2121.

On October 4, 2015 the Palm Desert Area Chamber set up an informational booth at the Family YMCA of the Desert Y Be Fit Desert Challenge ...go team Palm Desert Chamber

PDACC Board of Directors (from left to right) Melanie Hinrichs, Stacy Thetford, Kathie and Ray Rodriguez 2) Stacy Thetford & Meegan Sullivan

Go T E A M

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Call today for a free, no obligation assessment.760-345-0001HomeCareAssistancePalmDesert.com39620 Washington Street, Suite DPalm Desert, CA 92211

Team Palm Desert Area Chamber @ Desert Cancer Foundations “Paint El Paseo Pink Walk”

WE to support our Business & Community Partners (let us know about your event - we may participate as a volunteer or attendee) !

O u t I n t h e C o m m u n i t y

STREET Highlights Return of First Weekend Palm Desert

N E W M e m b e r s

Artisanat Gallery

Assembly member Chad Mayes - 42nd District

AVSU Corporate Meeting + Event Services

Brooks Brothers

California Desert Chorale

CCIM -The Columbia Center for Integrative Medicine at Palm Desert

Community Associations Institute - CAI-CV

Escape Room Palm Springs FirstSigns

JNA Marketing

Luxe Electric Cars

M-F Athletic and Perform Better

Montessori School of the Desert

Mot'us Floatation & Wellness Center

Moving Masters Co

B O A R D O F D I R E C TO R S 2015 - 2016Executive Committee

Linda LongBoard ChairLamar Outdoor Advertising

Ray RodriguezPast-ChairCasuelas Cafe

Patrick KleinChair-ElectThe Gardens on El Paseo

Brandt KuhnChief Financial OfficerIntegrated Wealth Management

Cindy PieperVice-ChairState Farm Insurance

Dominique ShweVice-ChairDesert Sun Publications

Board of DirectorsSteve BohmVIP Promotional ServicesPrecision Screen Printing

Terri BonaYMCA of the Desert

Cindy BurresonClassic Party Rentals

Margaret ClaggettRabobank

Jennifer CusackSouthern California Edison

John EddyEisenhower Medical Center

Debbie FrazerMary Kay Cosmetics

Kristal GranadosUnited Way of the Desert

Mike HardinThe Lock Shop

Melanie HinrichsIndian Wells Tennis Garden

Christine HunterKiner Communications

Matthew JohnsonWilson Johnson Real Estate

Carl KarcherCarl’s Jr.

Steven MillerO’Brien, Miller & Blake, CPAs Naran ReitmanLaw Office of Naran Reitman

Natalie RussoFirstBank

Stacy ThetfordThetford Web Development

Van Tanner - Ex OfficioCity of Palm Desert Liaison

for OcToBer 2015

Palm Desert Loving Care

Prokinetic Sports Chiropractic

Shelly A. Cooper PhysicalTherapy

Shogun Restaurant

Sun Community Federal Credit Union SunX Solar Inc.

True Life Enterprises

JEAN GALLAGHER Benton Mortgage/Entertainment Mortgage Entrepreneur, World Traveler, Gourmet Cook, Survivor, Inspirator A mortgage professional who has worked in the trenches for 25 years, Jean has been originating resi-dential loans in California since 1990. She opened her company headquarters in Beverly Hills in 1991, and offices in Palm Desert and San Francisco in 2009. “Our trademark is: full loan approval before a home buyer

even begins their search (resulting in very quick closes and the absence of frayed nerves). About 50% of my business is specifically for those in the entertainment industry, but we treat all our clients as stars.” Her company uses cutting edge loan products and is skilled in structuring income pre-retirement, in the analysis of self-employment income, and in counseling homebuyers relocating from out-of-state. “I provide corpo-rate benefit programs for companies and builder benefit programs for real estate developments.” Jean’s career began as an account executive (stock broker), specializing in managing the securities investments in retirement portfolios for mid-sized companies. In addition, she wrote a financial column in the Sunday edition of the Los Angeles Chronicle under the name “Ms. Money”. KFWB radio, sponsored by the Wall Street Journal, ran her stock market updates five times daily, and she frequently appeared as a guest on CBS Evening News.In her next career, as President of Pacific International Development, she built small apartment complexes in the U.S. and other parts of the world. A New York native who lived in Los Angeles for the past 45 years, Jean studied forestry and math at Syracuse University, Finance and Economics at UCLA. She moved to the desert in 2010 where she is a member of the DVBA (Desert Valleys Builders Association) and the PDACC. Jean recently completed her mentoring as a new PDACC Ambassador: “The quality of the (Ambassador) membership is very impressive. I’m proud to be counted among them.” Jean’s family includes 3 daughters and a son, 2 grandsons and a 2-year old granddaughter. Her avocations include computers, gourmet cooking and traveling the worldJean is most proud of her ability to survive, and she would like to be remembered for how she’s inspired those going through a hard time to “get up and keep going”. When asked where she sees herself in 5 years, she announces: “Working from my laptop somewhere in the world”.

Welcome to the Ambassadors, Jean! We’re glad you’re working with us right here!

M e e t A n A m b a s s a d o r

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sPalm Springs NissanPalm Springs Unified School DistrictPARC CENTERPaypro AdministratorsPete Chris Advisors Inc DBA PC Limo & ToursPizzeria VillagioPostNetRabobank, N.A.Renova SolarRobert S. TyskoShadow Hills Dental CareSignature Party RentalsThe Slice Pizzeria RistoranteThe Wright GroupToday's TressesTranspay ProcessingUnivision Palm SpringsVein Institute of the DesertWAC Solution Partners Palm DesertWalmart SupercenterWest Bound Electrical Contracting & ServicesWestern Golf PropertiesYour Promotional Products

Exquisite Desserts Susan G. Komen Inland Empire

Shogun Restaurant Certified Farmer’s Market

77682 Country Club Dr Ste J & K 42900 Bob Hope Dr Ste 105 Palm Desert, CA Rancho Mirage, CA

74225 Hwy 111, 72559 Hwy 111 Palm Desert, CA Palm Desert, CA

All Card ProcessingAllstate Insurance Agency/Kallay InsuranceAmerican Financial Network IncAssocia: Desert Resort Manage-mentBank of Southern California, La QuintaBerger FoundationBoelzner and AssociatesBud Johnson DesignsCareerBuilder ChallengeCircle Take MediaCLAROCoachella Valley Gold RefineryConsolidated Electrical DistributorsDesert Cities CateringDesert Healthcare DistrictDesert Networking ProfessionalsDesert Regional Medical CenterDesert Sands Educational Foun-dationDigital IntegrationFarmers Insurance / Ellen Kane AgencyFiesta Ford Lincoln Mercury

First Solar / Desert Quartzite Solar ProjectFriends of the Desert Mountains Gilda's Club Desert CitiesHola! Spanish ConversationsiMortgageIndian Wells Tennis Garden / BNP Paribas OpenInn at Deep CanyonJ. Willott GalleryJW Marriott Desert Springs Resort and SpaKathie Browne, Attorney at LawLa Spiga Ristorante ItalianoLegal Docs by Me, IncLloyd Pest ControlLPL Financial - Joseph DavisonLund & Guttry CPAsMaracasMary Helen KellyMassage EnvyMcDowell AwardsMidwest Glass & AluminumNobell Energy SolutionsPacific Alarm ServicePalm Springs Motors, Inc. R

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37500 Cook Street, Palm Desert, CA 92211 www.iwtheater.com iwtheater@csusb.edu (Parking is included in ticket price)

2015–2016 THEATER EVENTS

THE ETHICS OF US TORTURE POLICY AND PRACTICE: The Responsibilities of Public Leadership Conference Saturday, Nov. 7, 2015, at 2 p.m. Tickets Price: Free RSVP: 760–341–2883 x 78107

MUSICAL MONDAYS WITH THE WARNING Educational Seminars Dec. 14, 2015, and Jan. 11, 2016, at 7 p.m. Tickets Price: Free RSVP: 760–574–5494 www.vwipc.org

CHARLES DICKENS’ A Christmas Carol: One–man–show Monday, Nov. 23, 2015, at 7 p.m. Tickets Price: $15– Adults $10– Special (Osher Members, Veterans, CSUSB Alumni, Staff and Faculty)Free– Students and children under 17Tickets: 760–341–6909

O CANADA One–night–only! Friday, Feb. 5, 2016, at 7 p.m. Tickets Price: $40 Tickets: 760–341–6909

LITERACY, DYSLEXIA AND ADHD CONFERENCE Friday, Feb. 26, 2016, from 8:30 a.m. –3 p.m. Tickets Price: Various Register: www.yesread.org

MOLIÈRE’S TARTUFFE Adapted by David Ball Directed by Terry Donovan Smith Presented by University Theatre at Cal State San Bernardino Saturday, Dec. 5, 2015, at 2 p.m. Saturday, Dec. 5, 2015, at 8 p.m. Sunday Dec. 6, 2015, at 2 p.m. Tickets Prices: $15– Adults $12– Special (Osher Members, Veterans, CSUSB Alumni, Staff and Faculty)$6– Students and children under 17 Tickets: 760–341–6909

THE ARABIAN NIGHTS Written by Mary Zimmerman Adapted from The Book of Thousand Nights and One Night Directed by Katheryn Evin Presented by University Theatre at Cal State San Bernardino Friday, April 8, 2015, at 8 p.m. Saturday, April 9, 2016, at 8 p.m. Sunday April 10, 2016, at 2 p.m. Tickets Prices: $15– Adults $12– Special (Osher Members, Veterans, CSUSB Alumni, Staff and Faculty)$6– Students and children under 17 Tickets: 760–341–6909

Customer Service Tips Does good customer service make a difference? When you experience good customer service do you feel good? Of course it makes you feel like you have made a good choice and you are willing to use the business again. When we receive bad service from a company representative, chances are we become frustrated and we typically make a mental note not to use the company services or purchase from the business again. Not many people are willing to want to deal with someone who is rude or unengaged in helping us with our needs. Poor customer service unequivocally will turn people off and undoubtedly can make a potential customer walk away. Customers and/or members are the “bread and butter” to a business’ livelihood and it is vital they are our top priority. Of course, not every customer can be pleased but we should strive to provide the best experience possible. Three simple tips that can go a long way Respond within 24 hours. Even if your answer requires time to craft or if you are relying on an outside source, responding within 24 hours to an email or voicemail is important. Simply letting someone know you’ll get back . to him/her is good business etiquette.

Be positive. Sometimes this is easier said than done when someone is yelling at you. Whether it is over the phone, through an email or in person your tone of voice, choice of words and facial expressions can say a “thousand words”. You want all of these “words” to be positive to let your customer know that you are going to do your best resolve the issue at hand.

Count to 3 in your head. When we are “backed up against a wall” our initial instinct is to lash back. Stop! Take a second to count 1, 2, 3 in your head to allow yourself an opportunity to breathe and react in a positive man-ner rather than lashing back.

Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on how we treat our customers. Don’t forget – customer service plays a key in an orga-nization’s ability to generate income and revenue.

R.H. Peterson Authorized Master Dealer

Master Dealers carry the full line of R.H.P. products.Visit them today for excellent prices and service!

Coachella Valley

74-055 Highway 111 | Palm Desert, CA 92260(760) 345-4003 | DesertFirePlacesEtc.com

Desert Fireplaces & BBQ’s

1) Most Informative Booth

2) Most Interactive Booth

3)Most Creative Booth

4) Best Restaurant Booth

5) Best of Show

6) Best of Show

Joining Together for SuccessFROM THE VALLEY’S ONLY FIVE-STAR CHAMBER

Thursday, October 1, 2015, 4:00 pm to 7:00 pmFantasy Springs Resort Casino, Special Events Center

FOR MORE INFORMATION, CONTACT US TODAY AT 760.346.6111

a) Lamar b)Lotus Garden Center c) Indian Wells Tennis Garden d) Fantasy Springs Resort Casino e) Digital Intergration f) Pete Carlson’s Golf & Tennis Shop

Annie HallBroker AssociateBRE License# 01925411Re/Max Signature Services

Anniehall@remax.net

www.anniehall.remaxagent.com

Cell: 760-289-8812

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Thanks to our Presenting Sponsor

AWARDS

The Palm Desert Area Chamber lends its support to Small Business Saturday® and drives commerce to Palm Desert and our surrounding valley cityies small businesses.

Palm Desert Area Chamber is proud to announce its participation in this year’s Small Business Satur-day, taking place on November 28th. Small Business Saturday is a day dedicated to strengthening the community by supporting local small businesses.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2014, nearly 3,000 Neighbor-hood Champions rallied local businesses and created events and activities to drive shopping at small businesses around the country. The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama.

PRSRT STD

US Postage

PAIDPalm Desert, CA

Permit No. 9