what you should know about the modern consumer

What You Should Know About The Modern Customer

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Page 1: What You Should Know About The Modern Consumer

What You Should Know About The Modern Customer

Page 2: What You Should Know About The Modern Consumer

60%-90% of in-store purchases are influenced by online research.Source: Experian

Page 3: What You Should Know About The Modern Consumer

2Xas many customers are likely to share a negative experience with a business than a positive one.Source: NewVoiceMedia

Page 4: What You Should Know About The Modern Consumer

A happy customer will tell about

4-6 peopleabout their positive experience. Source: White House Office of Consumer Affairs

Page 5: What You Should Know About The Modern Consumer

An unhappy customer will tell about

9-15 peopleabout their negative experience. Source: White House Office of Consumer Affairs

Page 6: What You Should Know About The Modern Consumer

1% of customers feel that vendors consistently meet their expectations.Source: CEI

Page 7: What You Should Know About The Modern Consumer

80% of customers say that companies do not have the context of their last conversation.Source: CEI

Page 8: What You Should Know About The Modern Consumer

74% trust recommendations from a “friend” on social media.

67%will spend money after getting recommendations from their “friends” on online communities.Source: Gigya, McKinsey

Page 9: What You Should Know About The Modern Consumer

90% will look at online reviews before making a purchase.Source: Gigya

Page 10: What You Should Know About The Modern Consumer

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