casey preston-marketing to the modern consumer
TRANSCRIPT
“Marketing To
The Modern
Consumer”(Online)
Casey Preston, COO (Co-
Stratosphere Marketing
Inc.
Today’s Agenda:
1. Defining The Modern
Consumer
2. Marketing to the
Modern Consumer
3. Recap
© 2011-2014 Stratosphere Marketing Solutions
Who is the Modern Consumer?
© 2014 Stratosphere Marketing Solutions
© 2014 Stratosphere Marketing Solutions
The Definition
• Tech Savvy
• Device Heavy
• Instant Gratification
© 2014 Stratosphere Marketing Solutions
Online Behavior
Mobile•58% of all US consumers already own a smartphone.•95% of smartphone users have searched for local info.•71% of Internet users utilize a mobile device to
access
Social Media
•89% of Smartphone Users check their smart phone
daily:
Over 100 times daily on average.
© 2014 Stratosphere Marketing Solutions
Online Behavior
Social Media•75% of all Internet users use Social Media
•Social Demographics:
•89% of 18-29 year olds use Social Media (1st
time buyers)
•72% of 30-49 yr. olds use Social Media (move
up buyers)
•60% of 50-64 yr. olds use Social Media (empty
nesters)
•43% of 65+ yr. olds use Social Media (retirees) Source: PEW Research Center 2013
© 2014 Stratosphere Marketing Solutions
Online Behavior
Real Estate
• 89% of Buyers start their Home Search
Online
• 43% of Buyers found the home they
purchased Online
• Top Referring website to RE agent/broker
sites is Facebook
• Mobile Traffic now represents over 42% of
traffic to Real Estate websitesSource – propertiesonline.com
© 2014 Stratosphere Marketing Solutions
Marketing to the Modern
Consumer
© 2014 Stratosphere Marketing Solutions
Win the Battle of “You”
• Own Your Search Result
• Online Infrastructure
• Reputation Management
© 2014 Stratosphere Marketing Solutions
Your Website
• Simplify
• Responsive (Mobile Formatted) - 61%
of consumers have a better opinion of brands
when they offer a good mobile experience.
• Easy to Navigate
• Clean and Modern
© 2014 Stratosphere Marketing Solutions
Content Marketing
Reach people where they
are at!
• Blogging
• Social Media
• Press Release
© 2014 Stratosphere Marketing Solutions
Push and Pull
• Social Media Syndication and Link
Backs
• Email Marketing Link Backs
• DO NOT LINK to other websites
© 2014 Stratosphere Marketing Solutions
Local SEO
• Win Locally
• Google Local
• Key Words Specific to Target
Markets/Services
© 2014 Stratosphere Marketing Solutions
Recap
• Be Visible
• Simplify
• Be Consistent
© 2014 Stratosphere Marketing Solutions
Thank you!
Casey Preston
818-330-4224
Joinstratosphere.com