What You Need to Know Before

Starting Your Own

Pet Business

There’s Never Been aBetter time to Start aPet Business than

Right Now

the pet industry is currently a $58B+

industry, with over 45% of householdsowning a cat and over 56% owning a dog.

$58B +

the Baby Boomers =the Original Pet Parents

and their love for their pets is the mainreason for the market growth to date

But there are major

Changesahead

As Baby Boomers are growingolder, and take on fewer petsbecause of smaller income, healthissues and smaller homes - theirspending pattern will changesignificantly.

Introducing the

New

Generationof pet parents

The Gen X and Millennials, are a completely different kettle of fish, and they have verydifferent lifestyles and purchasing habits than the Baby Boomer generation.

They lead busy lives, and are less likelythan the older generation to stay loyal toone specific brand.

The Gen X and Millennialsgrew up with the Internet andthey know how to researchevery purchase.

They expect products, services,as well as marketing forthemselves and their pets tokeep a very high standard.

For them -

A dog groomer isperceived as adoggie spa

And a dogwalkeris a fur babynanny

And they expecttheir marketing tobe top-notch

"If you can't even bebothered to set up a goodwebsite - how do I knowyou'll be looking after my

pets?"

Source: interview with Gen X pet parent

To learn more about Gen X, Millennials andhow to market your brand new pet biz to

them, click here.