what works in online campaigning at eu level?
DESCRIPTION
Brussels presentation for a group of young campaigners at European Policy Centre, Brussels.TRANSCRIPT
A structural problem
Are we just blowing up the bubble a little bit?
Elections force communication
No EU institution is close to the basic definition of a party system from Schumpeter, composed of 4 main elements of the role of political parties:Parties present programmesVoters make an informed choice between competing partiesThe successful party puts its programme into practiceThe governing party judged on its successes at the next election
Adapted from Schumpeter, J.A. [1943] (1976), Capitalism, Socialism and Democracy, 5th Edition, London, Allen & Unwin, quoted in Judge, D. & Earnshaw, D.,The European Parliament
The Institutions
Commission Political futures do not depend on communication –
indeed quite the contrary?
Parliament Second order national elections, often closed lists
Council / Member States If the EU is a success, incentive to present that as a
national success
The decline of the traditional political party?
Hierarchical Networked
Hierarchical
http://blogs.lse.ac.uk/europpblog/2013/05/06/decline-in-party-membership-europe-ingrid-van-biezen/
Networked
Networkedparty
Hierarchicalmainstream media
Flatter hierarchy
Flatterhierarchy
Hierarchicalmainstream media
Citizens self-organise: applying pressure
Hybrid
Credible Commitment:no gimmicks please!
Brussels vs.the Member States
follow 130
A structural problem
The decline of traditional parties
Citizens self organise
No gimmicks please
Brussels vs. Member States
Recap
Creative Commons ImagesEthernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Facebook Like http://www.flickr.com/photos/sofiabudapest/5925462073/ Malmström http://www.flickr.com/photos/european_parliament/4287119537/ Passport http://www.flickr.com/photos/nedrichards/285602156/ Facebook Like http://www.flickr.com/photos/sofiabudapest/5925462073/ TGV http://www.flickr.com/photos/34147934@N07/4866055584/ Twitter http://www.flickr.com/photos/joshsemans/3414271359 Barroso http://www.flickr.com/photos/lisboncouncil/8639784277/ Crossing Line http://www.flickr.com/photos/77879116@N00/ Occupy http://www.flickr.com/photos/39841756@N00/7990273026/ Piraten http://www.flickr.com/photos/notizn/4528673061/ Magyar Garda http://www.flickr.com/photos/39142150@N04/5589653339/ Grillo http://www.flickr.com/photos/ncaranti/8404373429/ Farage http://www.flickr.com/photos/36612355@N08/6841578933/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Power Station http://www.flickr.com/photos/freefoto/3844250043/ Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/ Fishing Boats http://www.flickr.com/photos/jameslogan/54225977/ Toy Guns http://www.flickr.com/photos/animakitty/529441391/ Tahrir Square http://www.flickr.com/photos/elhamalawy/6401023697/ Riot Policeman http://www.flickr.com/photos/hozinja/5248122650/ ACTA Protest http://www.flickr.com/photos/22563827@N08/6856717231/ Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/ Habermas http://www.flickr.com/photos/37925259@N00/5718599089/ Vienna Café http://www.flickr.com/photos/su-may/7103794911/ Bubble http://www.flickr.com/photos/stansich/134366701/ Shirky http://www.flickr.com/photos/poptech2006/2969510044/ Spliff http://www.flickr.com/photos/adamcohn/2787196217/ Belgian Security http://www.flickr.com/photos/skender/1361525212/
http://www.flickr.com/photos/skender/1361555878/http://www.flickr.com/photos/skender/1361450404/
People at laptops http://www.flickr.com/photos/daquellamanera/3347405355/ Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/ Labour stall http://www.flickr.com/photos/skuds/137099141/ Indignados http://www.flickr.com/photos/hyde_/5854588048/