what weld does

32
A Change in Marketing Philosophy I interrupt people!

Upload: reid-williams

Post on 09-May-2015

415 views

Category:

Business


1 download

DESCRIPTION

WELD is a digital marketing firm based in Oak Hill, West Virginia. We help companies in adventure travel, health care, law, manufacturing and economic development make a strong connection with their customers.

TRANSCRIPT

Page 1: What WELD does

A Change in

Marketing Philosophy

I interrupt people!

Page 2: What WELD does

I said, “The customers want to know if you’re

LISTENING!”

Page 3: What WELD does

makes a suite of digital tools.

Page 4: What WELD does

makes a suite of digital tools.

WEBSITES

WEBSITES

BLOGSBLOGS

LAND

ING

PAGES

LAND

ING

PAGES

VIDEOVIDEO

WEB PRESS RELEASES

WEB PRESS RELEASES EM

AIL N

EWS

EMAIL N

EWS

PAID

SEA

RCH

PAID

SEA

RCH

ORGANIC S

EARCH

ORGANIC S

EARCH

NETW

OR

KS

NETW

OR

KS

Page 5: What WELD does

Rapid Deployment Marketing

Strategy

Application Development

Content

A comprehensive approach for the quickest results

Page 6: What WELD does

turns your business into a publisher and broadcaster.

Page 7: What WELD does

crunches numbers looking for big bang on little bucks.

Page 8: What WELD does

We know art. And programming. We’re better at managing them.

Page 9: What WELD does

Tools connect and form a funnel

Websites

Landing Pages

Blogs

Email NewsWeb Press Releases

Video

Paid Search

Organic Search

Social Networks

Page 10: What WELD does

> 90% of Internet

sessions begin with a

search query.

Page 11: What WELD does

In both time spent and number of viewers, online video is growing twice as fast as television.

— Nielsen Company

Page 12: What WELD does

Complete High-Definition Video Production

Page 13: What WELD does

A video can show off a product.

Customizable video player with social functionality

Page 14: What WELD does

A well-planned video library is more than a catalog — it speaks to diverse customer segments.

Page 15: What WELD does

Press Releases

Contact Information

Attached Photos

Wrapped website

Page 16: What WELD does

Google Search Results Heat Map

Page 17: What WELD does

Optimized Website

Optimized Video

Optimized Advertisement

Optimized Press Release

Page 18: What WELD does

The reach of social networks and blogging venues is growing at 2 times the rate of other web traffic drivers.

— Nielsen Online

Page 19: What WELD does

Real-time search vs. indexed search

Page 20: What WELD does

Content Management System

Page 21: What WELD does

trains you to publish web pages and blog posts.

Page 22: What WELD does

People now spend more time on social networks than they spend checking email.

— Nielsen Online

Page 23: What WELD does

Advocates

Page 24: What WELD does
Page 25: What WELD does

How do I know digital marketing

is improving my bottom line?

(Hint: Analytics)

Page 26: What WELD does

Last 30 days of old site

Page 27: What WELD does

First 9 days of new site

305%

23%

325%

Page 28: What WELD does

3 months later

35%390%

+19,641

337%

Page 29: What WELD does

Organic search = Highly engaged visitors

+ qualified leads

Page 30: What WELD does

2 reservations via Facebook referral

Goal: Conversions

Page 31: What WELD does

Goal: Conversions

Second 45 days vs. first 45 days

Page 32: What WELD does