What We will Discuss Today

• What is Sudden Cardiac Arrest?• How serious is it?• Who is at Risk?

• What is the Solution?• How can Help You to Save Lives?

What is Sudden Cardiac Arrest

• A potentially fatal heart condition where the heart suddenly stops due to an abnormal rhythm.

• Survival chances depend on how quickly the help is provided (>90% in the 1st min. to <5% after 10 mins*).

Survival rate goes down rapidly as time progresses.

If help is not provided within 10 mins survival chances decrease below 5%.

Survival rate goes down rapidly as time progresses.

If help is not provided within 10 mins survival chances decrease below 5%.

* American Heart Association

Rhythm Behind Sudden Cardiac Arrest

• Upto 95% of Sudden Cardiac Arrests are caused by an abnormal heart rhythm known as ventricular fibrillation (VF).

• The heart stops and the oxygen supply to the brain stops. Permanent brain damage occurs in around 10 mins and death follows.

* American Heart Journal – 2005** World Health Organization – 2008

How Serious is Sudden Cardiac Arrest?

Pakistan• One of the leading causes of death in Pakistan.• More than 80,000 deaths per year*.• That is more than 200 every day.• And 1 every 7 minutes!

Worldwide• More than 350,000 per year in the US**.• 140,000 deaths per year in the UK***.

* World Health Organization – 2004 Statistics** American Heart Association

*** Meditrain, UK

Who is at Risk?

• Family History of Sudden Death.• Coronary Artery Disease or Heart Failure.

(1 out of 4 middle-aged adult Pakistanis have cardiac disease, which is 20 million people*)

• Previous Heart Attack.• Obesity.• Diabetes (6.9 million Pakistanis effected**).

* American Heart Journal – 2005** World Health Organization – 2008

THE SOLUTION

Is there a Solution?Yes, there is…

• The only treatment for Ventricular Fibrillation is electrical Defibrillation – shocking the heart into a regular rhythm. This has to be done within 10 minutes to be effective.

• Survival rates can be improved from <5% up to 74% by doing the following:– Providing Basic Life Support to ensure that

the minimal oxygen supply to the brain continues.

– Early Defibrillation using a defibrillator, so that the heart can restart its function.

• Timing is the key.* American Heart Journal – 2005

** World Health Organization – 2008

Automated External Defibrillator (AED) Highlights

• Automated External Defibrillators (AEDs) are designed to be used by trained laypersons where speed and simplicity count.

• Have to be made available so that it reaches the victim of Sudden Cardiac Arrest in less than 3-5 minutes for greater chances of survival.

• Trained laypersons have successfully used AEDs in various public places like offices, airports, malls, health clubs, etc.

• Data shows that it can dramatically increase chances of survival following a Sudden Cardiac Arrest.

AED for the Workplace

• Long active hours spent at workplace.• Risk of cardiac arrest from industrial accidents.

• OSHA recommends placement of AEDs in workplaces, factories and other locations as cardiac arrest can happen due to:– Heart Attack– Electrocution– Insufficient Oxygen– Work-related Blunt Trauma

United States Department of LaborOccupational Safety & Health Administration

WHAT WE OFFERPreparing you to handle Sudden Cardiac Arrest victims

AED PROGRAM

1. Basic Life Support (BLS) Training:– Certified Training from reputed institutions.

2. Automated External Defibrillator (AED):– AED device

• Manufactured by: Defibtech, USA • Brand name: Lifeline• FDA Approved, made in the USA.• Defibtech is the fastest growing company in this segment.• Lightest and best-rated AED for ease of use.• 2 year device warranty.

AED PROGRAM

3. Service support:– Replacement pads availability.– Regular update of device software on site.– Device monitoring and service.– Accessories.

AED Local Clients

Some of Defibtech’s International Clients

• More than 50,000 Defibtech Lifeline AEDs deployed worldwide.

AED Wall Mount Cabinet

Sheraton Novartis Pharma Hotel Karachi

THANK YOU

“if anyone saved a life it would be as if he saved the life of the whole mankind"

[Al-Quran 5:32]