what we love, hate and desire in our digital media jobs
DESCRIPTION
Presentation given at Digiday Agency Summit March 20, 2013 in Scottsdale, AZ. Two thirds of people in digital media plan to change jobs in the next two years because they are unhappy. This survey reveals the source of unhappiness and makes recommendations to increase job satisfaction.TRANSCRIPT
![Page 1: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/1.jpg)
@jpych #digidaydas #dmhp
What We Love, Hate and Desire in Our Digital Media Jobs
![Page 2: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/2.jpg)
@jpych #digidaydas #dmhp
@jpych #digidaydas #dmhp
Feedback
![Page 3: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/3.jpg)
@jpych #digidaydas #dmhp
About the Survey • Goal to determine drivers and effects of job
satisfaction in digital media industry • Digiday polled its opted-in base of leading digital media
and marketing professionals • Incentive: chance to win 1 of 5 $100 AMEX Gift Cards • Results gathered over 3 weeks
– February 11 – March 3, 2012
• 601 Respondents
![Page 4: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/4.jpg)
@jpych #digidaydas #dmhp
![Page 5: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/5.jpg)
@jpych #digidaydas #dmhp
How We Analyzed the Results
![Page 6: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/6.jpg)
@jpych #digidaydas #dmhp
![Page 7: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/7.jpg)
@jpych #digidaydas #dmhp
• Multiple regression analyses were
conducted to identify the most important
predictors of Industry Job Satisfaction
• New variables were introduced to rinse
and condense the information present
in survey questions
• Explored using both interval scale and
dummy variables. In the end, we used
dummy variables for our analysis
![Page 8: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/8.jpg)
@jpych #digidaydas #dmhp
![Page 9: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/9.jpg)
@jpych #digidaydas #dmhp
The Results
![Page 10: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/10.jpg)
@jpych #digidaydas #dmhp
We’re Generally a Happy Group
6.5
15.1 19.9
50.7
7.8
Miserable Unhappy Satisfied Enjoy Love
Rate Your Happiness 78.4%
![Page 11: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/11.jpg)
@jpych #digidaydas #dmhp
And We’re Getting a Bit Happier
4.8
19.4
40.0
26.2
9.5
Much Worse Worse Same Better Much Better
Change in Happiness in Last 12 Months
![Page 12: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/12.jpg)
@jpych #digidaydas #dmhp
What we LOVE about our jobs
![Page 13: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/13.jpg)
@jpych #digidaydas #dmhp
What We Love about Our Jobs We love the people and the dynamic nature of the business
![Page 14: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/14.jpg)
@jpych #digidaydas #dmhp
What we HATE about our jobs
![Page 15: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/15.jpg)
@jpych #digidaydas #dmhp
What We Hate about Our Jobs We hate the some of the people, the work, and the long hours
![Page 16: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/16.jpg)
@jpych #digidaydas #dmhp
We’ve Been Loyal to Our Employer
9.8
34.1
22.4 23.6
10.2
<1 year 1-2 years 3-4 years 5-10 years >10 years
Time in Current Job
![Page 17: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/17.jpg)
@jpych #digidaydas #dmhp
But Not Because We’re Happy
3.22 3.33 3.52 3.37 3.53
<1 year 1-2 years 3-4 years 5-10 years >10 years
Happiness by Time in Current Job 6.3% correlation (weak)
![Page 18: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/18.jpg)
@jpych #digidaydas #dmhp
2/3 of Us Plan to Leave in Next 2 years
19.3
42.7
30.6
7.5
Actively looking Next Year or Two Five Years Lifer
Percent by Commitment
62.0%
![Page 19: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/19.jpg)
@jpych #digidaydas #dmhp
We’re Leaving Because We’re Unhappy
2.3
3.4 3.9 4.1
Actively looking Next Year or Two Five Years Lifer
Happiness by Commitment Level 52.2% correlation (strong)
![Page 20: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/20.jpg)
@jpych #digidaydas #dmhp
Who is Unhappy?
![Page 21: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/21.jpg)
@jpych #digidaydas #dmhp
First, what doesn’t correlate with job happiness
![Page 22: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/22.jpg)
@jpych #digidaydas #dmhp
Both Sexes Equally Happy
3.30 3.48
Male Female
Happiness by Gender 8.9% correlation (weak)
![Page 23: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/23.jpg)
@jpych #digidaydas #dmhp
We Work Hard
0.7 0.5 1.8
33.1
41.4
16.9
3.2 2.5
<20 20-29 30-39 40-49 50-59 60-69 70-79 80+
Percentage by Hours Worked
![Page 24: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/24.jpg)
@jpych #digidaydas #dmhp
Long Hours Don’t Make Us Unhappy
3.00 3.00 3.09 3.39 3.35 3.39 3.47
4.07
<20 20-29 30-39 40-49 50-59 60-69 70-79 80+
Happiness vs. Hours Worked 7.8% correlation (weak)
![Page 25: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/25.jpg)
@jpych #digidaydas #dmhp
We Feel Underpaid
5.5
32.7
50.7
6.0 5.1
Gulag Worker Underpaid Fair Overpaid Top of field
Rate Your Compensation
![Page 26: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/26.jpg)
@jpych #digidaydas #dmhp
But Money Doesn’t Buy Happiness
2.9 3.1
3.6 3.2
3.8
Gulag Worker Underpaid Fair Overpaid Top of field
Happiness by Compensation 20.6% correlation (medium)
![Page 27: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/27.jpg)
@jpych #digidaydas #dmhp
Tenure Doesn’t Matter Much
3.40 3.20 3.36 3.35 3.54
<1 year 1-2 years 3-4 years 5-10 years >10 years
Happiness by Time in Industry 8.8% correlation (weak)
![Page 28: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/28.jpg)
@jpych #digidaydas #dmhp
Role Doesn’t Matter Much Either
3.29 3.21 3.58 3.54 3.46
Advertiser Agency Publisher Tech / Service Provider
Other
Happiness by Role 11.7% correlation (weak)
![Page 29: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/29.jpg)
@jpych #digidaydas #dmhp
Now, here’s what does correlate with job happiness
![Page 30: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/30.jpg)
@jpych #digidaydas #dmhp
Location makes a difference
2.80 3.21 3.24 3.40 3.45 3.48 3.50 3.57 3.62 3.71 4.00
Happiness by Location
![Page 31: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/31.jpg)
@jpych #digidaydas #dmhp
20-somethings Least Happy
3.19 3.40 3.59 3.53 3.50
20-29 30-39 40-49 50-59 60+
Happiness by Age 12.5% correlation (weak)
![Page 32: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/32.jpg)
@jpych #digidaydas #dmhp
We Are Unhappiest in Lower Ranks
3.09 3.08 3.33 3.38 3.67 4.21
3.73 3.94
Happiness by Seniority 25.4% correlation (medium)
![Page 33: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/33.jpg)
@jpych #digidaydas #dmhp
Underlings Make Us Smile
3.25 3.34 3.56 3.78 3.79 4.40
0 1-10 11-20 21-50 51-100 101+
Happiness by # of People Managed 16.4% correlation (weak)
![Page 34: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/34.jpg)
@jpych #digidaydas #dmhp
Training Makes Us Happy
2.44 2.78
3.35 3.65
3.33
Drowning Need Help Adequately Trained
Maestro In My Sleep
Happiness by Preparation for Current Job 20.5% correlation (medium)
![Page 35: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/35.jpg)
@jpych #digidaydas #dmhp
A Career Path Makes Us Even Happier
2.22 2.91
3.47 3.77 3.89
Stuck in Dead End Job
A Chance for Advancement
Will Eventually Get Promoted
Easy to get promoted if work hard
Guaranteed with reasonable
effort
Happiness by Opportunity for Advancement 42.0% correlation (strong)
![Page 36: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/36.jpg)
@jpych #digidaydas #dmhp
![Page 37: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/37.jpg)
@jpych #digidaydas #dmhp
focus on lower ranks with training + opportunities
-> happiness -> retention
![Page 38: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/38.jpg)
@jpych #digidaydas #dmhp
Other Interesting Findings
![Page 39: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/39.jpg)
@jpych #digidaydas #dmhp
Advertiser Perspectives
![Page 40: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/40.jpg)
@jpych #digidaydas #dmhp
Advertisers like their Agencies
10.0
17.5
35.0
30.0
7.5
Terrible Below Average Average Above Average The Best
Rate Your Media Agency
72.5% rated at or above average Agencies are from Lake Wobegon
![Page 41: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/41.jpg)
@jpych #digidaydas #dmhp
If advertisers had a magic wand…
![Page 42: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/42.jpg)
@jpych #digidaydas #dmhp
Advertisers want agency partners who lead with good experience
![Page 43: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/43.jpg)
@jpych #digidaydas #dmhp
Publisher Perspectives
![Page 44: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/44.jpg)
@jpych #digidaydas #dmhp
Publishers Not Fond of Media Agencies
3.1
34.0
56.8
5.6 0.6
Horrible Bad Average Pros Fantastic
Rate The Media Agencies You Deal With
![Page 45: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/45.jpg)
@jpych #digidaydas #dmhp
Because They Are Frustrated
23.9
40.3
17.0 11.3
7.5
Would Rather Sell Around
Them
Just Buy Same Things bc Easy
Repackage My ideas
Innovative / Open to Ideas
They Help Me Sell
Describe Your Working Relationship with Agencies
![Page 46: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/46.jpg)
@jpych #digidaydas #dmhp
If publishers had a magic wand…
![Page 47: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/47.jpg)
@jpych #digidaydas #dmhp
Publishers want agencies to be creative, understand, and communicate
![Page 48: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/48.jpg)
@jpych #digidaydas #dmhp
Agency Perspectives
![Page 49: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/49.jpg)
@jpych #digidaydas #dmhp
Agencies Love Microsoft Excel
1.8 1.2 7.9
54.3
34.8
Never <15 Minutes 15-60 minutes 1-4 hours >4 hours
Time Spent in Microsoft Excel
![Page 50: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/50.jpg)
@jpych #digidaydas #dmhp
Agencies Use Excel to Make Media Plans
1.3 4.5 8.4 9.7
76.1
Symphony MediaMind iDesk MediaVisor Excel
Tool for Creating Media Plans
![Page 51: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/51.jpg)
@jpych #digidaydas #dmhp
Agencies Use comScore for Research
1.3 1.9 5.0 9.4 12.5
70.0
Quantcast Alexa Compete Other Nielsen comScore
Tool for Research
![Page 52: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/52.jpg)
@jpych #digidaydas #dmhp
Agencies Use DFA for Ad Serving
0.6 4.5
7.6 11.5
21.7
54.1
Zedo Mediaplex Atlas Other MediaMind DFA
Tool for Ad Serving
![Page 53: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/53.jpg)
@jpych #digidaydas #dmhp
Most Agencies Not Happy With Tools
7.9
51.5
38.2
2.4
Bad Mediocre Good Double Rainbow
Rate Your Tools
59.4%
![Page 54: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/54.jpg)
@jpych #digidaydas #dmhp
If agencies had a magic wand…
![Page 55: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/55.jpg)
@jpych #digidaydas #dmhp
Agencies want better clients, better work, better tools, and fewer hours
![Page 56: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/56.jpg)
@jpych #digidaydas #dmhp
![Page 57: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/57.jpg)
@jpych #digidaydas #dmhp
76.1%
Email Excel File Sharing
Research
Ad Serving
Buying / Billing
![Page 58: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/58.jpg)
@jpych #digidaydas #dmhp
replace excel
![Page 59: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/59.jpg)
@jpych #digidaydas #dmhp
Buying / Billing
Research
Ad Serving
![Page 60: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/60.jpg)
@jpych #digidaydas #dmhp
You Get Detailed Publisher Info
7,500+ sites
![Page 61: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/61.jpg)
@jpych #digidaydas #dmhp
more powerful
AND
easier to use
It’s better than Excel
![Page 62: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/62.jpg)
@jpych #digidaydas #dmhp
and it’s free
![Page 63: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/63.jpg)
@jpych #digidaydas #dmhp
Grunt Worker
Knowledge Worker
![Page 64: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/64.jpg)
@jpych #digidaydas #dmhp
Digital Media Happiness Project
![Page 65: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/65.jpg)
@jpych #digidaydas #dmhp
www.NextMark.com/planner
Chris Chris O’Hara
CRO
Chris Chris DeMartine
Director of Biz Dev
Joe Joe Pych
Founder & CEO
![Page 66: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/66.jpg)
@jpych #digidaydas #dmhp
Gift Card Winners
![Page 67: What We Love, Hate and Desire in Our Digital Media Jobs](https://reader033.vdocuments.site/reader033/viewer/2022052823/5556b27dd8b42a9c798b546a/html5/thumbnails/67.jpg)
@jpych #digidaydas #dmhp