What we hope you’ll get today

1. Value of collaboration2. Some how-to’s and don’t do’s3. How to use cluster data/process to find

leverage points for action4. We’ll look at

• Targets of Opportunity• Humboldt Made• North Coast SBDC and

Humboldt County Economic Development

Six Targets of Opportunity

Diversified Health Care Building and Systems Construction

and Maintenance Specialty Agriculture, Food, and Beverage Investment Support Services Management and Innovation Services Niche Manufacturing

How much do the Targets matter?

Criteria Region TargetsJob growth 4% 37%Firm growth 1.5% 23%Wage growth 6% 10-26%

Together, the Targets of Opportunity Industries contributed 39% of the jobs and 53% of the wages in the region’s private sector over the last 15 years.

Criteria Region TargetsJob growth 1999-2004

Update 1995-20094%

-6.1%37%

14.5%

Firm growth 1999-2004

Update 1995-20091.5%

-15.5%23%

-8.8%

Wage growth1999-2004

Update 1995-20096%

6.7%10-26%

20%

Wordmark and SealKey words, themes, color paletteProducer VideosBrand VideosPoints of PrideFacebook: 5,000+ friendsLaunching:

• Humboldt Made Fair• Humboldt Made Receipt• Buyer Tours• Taste of Place Dinners• Humboldt Made Kids

Humboldt Jewelry and Handcrafts Whimsical and vibrantly colored jewelry that’s made to last for generations - that’s the simple secret behind Holly Yashi, a classic Humboldt blending of art and business.

Humboldt Cheese and Dairy Before making a world-renowned goat cheese, one often has to have goats. Cypress Grove Chevre founder Mary Keehn acquired her first goat the hard way: she had to catch it in the wild.

Who we are and how to get us

Michael Kraft• Executive Director• North Coast Small Business Development Center• michael@northcoastSBDC.org• 707.

Jacqueline Debets• Economic Development Coordinator• WIB Executive Director• Humboldt County Economic Development Division• jdebets@co.humboldt.ca.us• 707.445.7747