what type of blue are you
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What Type of Blue Are You?
Ray Linder
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“Isn’t it just the
MBTI®”?
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What is the MBTI®?
• Most used personality inventory:
4M people per year, 30+ languages
• A tool designed by Katherine Briggs and
Isabel Briggs Myers
• Goal: to make C.G. Jung’s theory of
personality types practical and useful in
people’s lives.
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“Much seemingly chance variation in human behavior is not due to chance; it is in fact the logical
result of a few basic, observable preferences.”
Carl G. Jung
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© Otto Kroeger Associates 1999
ENERGY FLOW
E
S
T
J P
F
N
IA T T I T U D E
A T T I T U D E
TH
E F
OU
R F
UN
CT
ION
S
P
TH
E F
OU
R F
UN
CT
ION
S
DATA GATHERING PERCEIVING FUNCTION
JDECISION MAKING
JUDGING FUNCTION
ORIENTATIONTO THE OUTER
WORLD
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Outwardly directed
Expressive
Exterior world of action
Speak to think
Gregarious
Inwardly directed
Reflective
Interior world of ideas
Think to speak
Reserved
Extravert Introvert
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Present focus
Facts
Accuracy
Detail
Sequential
Future focus
Possibilities
Insights
Patterns
Random
Sensing Intuition
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Evidence-based
Objective
Logic
Analyze
Clarity
Pleasant/Unpleasant
Subjective
Empathy
Personalize
Harmony
Thinking Feeling
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Structure
Closure
Control events
Systematic
Planned
Open-ended
Options
Adapt to events
Casual
Spontaneous
Judging Perceiving
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So . . . . . . what’s the
SDI®?
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Three Components of Mind
Cognition: encoding, storing, processing, and retrieving information – “knowing”
“What?” [is this/just happened/does this mean?]MBTIAffect: emotional interpretation“How do I feel about this [person/knowledge/idea?]”Conation – connects cognition and affect to behavior“Why?”
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Conation
PersonalIntentionalPlanfulDeliberateStrivingProactiveFreedom to make choices
MOTIVATION
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So . . .
. . . which is better?
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So which is better?
MBTIMore theory
More research
More trainer tools/resources/approaches
More applications = breadth
Underlying psychology - depth
Long “half-life”
User groups, social networks
SDIInstant “a-ha” impact
Self-evident
Easier to identify others “colors”
Easier to remember
System vs. box
Easier to get certified
Easier to have effective, applied trainings
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So . . . . . . which is
better?
(it depends)
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What is the issue?
How?CommunicationWork-related stressProblem-solving and Decision-makingIntra-Personal comfort zonesTeam style
Why?ConflictRelationship-oriented stressEmotion and EngagementInter-personal comfort zonesTeam culture
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How do you sell SDI® to an MBTI® culture?
Common MBTI objections
Type is a “box”
Forced choice questions
Too complex
Not self-evident
Not easily remembered
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Why not use MBTI® + SDI®?
What I want (SDI) and how I go about getting it
(MBTI)
What is emotionally satisfying and what I have
mental energy for
Retention – what I do vs. why I want to do it
Connect purpose (SDI) and work style (MBTI)
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Why not use MBTI® + SDI®?
• Richer discussions about what it means to
be “us”• See more of a person through multiple
lenses• Be more effective at explaining SDI
Blue Thinker
Extravert/Introvert Hubs
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What Type of Blue Are You?
Ray Linder