what to test?! the conversion game show
Post on 17-Oct-2014
2.793 views
DESCRIPTION
If you know anything about your customers, you can profile them and make better decisions about what to test on your Web site to increase conversions to leads and sales. This "game show" showed that audience members could make good decisions even if they weren't Conversion Scientists. Presented at Pub Con South 2009 for the Conversion Testing And Optimization Panel with Bill Leake and Taylor Pratt.TRANSCRIPT
Let’s Play
What to
Test?!
The Conversion
Game ShowPresented by
Brian MasseyConversion [email protected] Leads. More Sales. Same Traffic
Ground Rules
“Your business has only 3 or 4 customers living at thousands of different addresses.”
Roy H. Williams
Profile Your VisitorsBoomer/Silent Generation X Millennial
TVEmail
Social Media
MethodicalMethodicalCompetitiveCompetitive
SpontaneousSpontaneous
Logical
Logical
Emotional
Emotional
Quick DecisionsQuick Decisions Slow DecisionsSlow Decisions
Let’s Play
What to
Test?!
The Conversion
Game Show
Merriam, GenXNew Wood FloorsSink is leaking profusely
SPONTANEOUSSPONTANEOUS
Business Site: Plumber
What To Test?Calls to Action
Image courtesy djones76 via istock.xchng
Profile:
Merriam, GenXNew Wood FloorsSink is leaking profusely
Contact Us
512-553-5501
SPONTANEOUSSPONTANEOUS
Business: PlumberWhat To Test?Calls to Action
1
2
3
4
Image courtesy djones76 via istock.xchng
Merriam, GenXNew Wood FloorsSink is leaking profusely
Contact Us
512-553-5501
SPONTANEOUSSPONTANEOUS
Business: PlumberWhat To Test?Calls to Action
1
2
3
4
Image courtesy djones76 via istock.xchng
What to Test?! CategoriesJames, GenXAmateur Soccer PlayerPlays to winSpares no expense on game
COMPETITIVECOMPETITIVE
Business: Sports Equipment
Image courtesy Mart1n via istock.xchng
Profile:
What to Test?! Categories
James, GenXAmateur Soccer PlayerPlays to winSpares no expense on game
Soccer Equipment
COMPETITIVECOMPETITIVE
Business: Sports Equipment
Hot New Products
Editor’s Choice
Best Deals
2
1
3
4
Image courtesy Mart1n via istock.xchng
What to Test?! Categories
James, GenXAmateur Soccer PlayerPlays to winSpares no expense on game
Soccer Equipment
COMPETITIVECOMPETITIVE
Business: Sports Equipment
Hot New Products
Editor’s Choice
Best Deals
2
1
3
4
Image courtesy Mart1n via istock.xchng
Roy, BoomerOperations ManagerLooking for Workflow SoftwareNot Technical
METHODICALMETHODICAL
Business: Manufacturer
What To Test?!Copy
Image courtesy freber via istock.xchng
Profile:
METHODICALMETHODICAL
Business: Manufacturer
3
What To Test?!Copy
Our on-demand software provides a best-of-breed solution to quickly drive performance information to the right people in an organization.Read MoreNew IBM Case StudyBusiness transformation achieved using SOA and other technologies for Texas Health & Human Services Commission
2
1
METHODICALMETHODICAL
Business: Manufacturer
3
What To Test?!Copy
Our on-demand software provides a best-of-breed solution to quickly drive performance information to the right people in an organization.Read MoreNew IBM Case StudyBusiness transformation achieved using SOA and other technologies for Texas Health & Human Services Commission
2
1
Sara, GenXSales EngineerNeeds a place to take careof her dog during businesstrips.
HumanistHumanist
Business: Pet Kennel
What To Test?!Headlines
Image courtesy adripoveda via iistock.xchng
Profile:
Sara, GenXSales EngineerNeeds a place to take careof her dog during businesstrips.
HumanistHumanist
Business: Pet KennelThe Best Price in Town on Kenneling Services
3
1
What To Test?!Headlines
Our Trained Staff Looks Forward to Caring for Your PetThe Largest Kennel in the City
2
Give Your Dog a Vacation
4
Image courtesy adripoveda via iistock.xchng
Sara, GenXSales EngineerNeeds a place to take careof her dog during businesstrips.
HumanistHumanist
Business: Pet KennelThe Best Price in Town on Kenneling Services
3
1
What To Test?!Headlines
Our Trained Staff Looks Forward to Caring for Your PetThe Largest Kennel in the City
2
Give Your Dog a Vacation
4
Image courtesy adripoveda via iistock.xchng
Rick, MillennialIT AdminLooking for a quick way todiagnose a problem with a new server.CompetitiveCompetitive
Business: IT Services
What To Test?!Forms Buttons
Image courtesy jenikahycc via iistock.xchng
Profile:
CompetitiveCompetitiveBusiness: IT Services
What To Test?!Form Buttons
3
1 2
4
Free Demo Free Demo
Free Demo Free Demo
Submit Start Demo
Next Step Download Now
CompetitiveCompetitiveBusiness: IT Services
What To Test?!Form Buttons
3
1 2
4
Free Demo Free Demo
Free Demo Free Demo
Submit Start Demo
Next Step Download Now
Connect with Brian
http://ConversionScientist.comhttp://brian.massey.name/http://brian.massey.name/facebook http://brian.massey.name/twitterOr just show up in Austin