Transcript
Page 1: What to Test?! The Conversion Game Show

Let’s Play

What to

Test?!

The Conversion

Game ShowPresented by

Brian MasseyConversion [email protected] Leads. More Sales. Same Traffic

Page 2: What to Test?! The Conversion Game Show

Ground Rules

“Your business has only 3 or 4 customers living at thousands of different addresses.”

Roy H. Williams

Page 3: What to Test?! The Conversion Game Show

Profile Your VisitorsBoomer/Silent Generation X Millennial

TVEmail

Social Media

Page 4: What to Test?! The Conversion Game Show

MethodicalMethodicalCompetitiveCompetitive

SpontaneousSpontaneous

Logical

Logical

Emotional

Emotional

Quick DecisionsQuick Decisions Slow DecisionsSlow Decisions

Page 5: What to Test?! The Conversion Game Show

Let’s Play

What to

Test?!

The Conversion

Game Show

Page 6: What to Test?! The Conversion Game Show

Merriam, GenXNew Wood FloorsSink is leaking profusely

SPONTANEOUSSPONTANEOUS

Business Site: Plumber

What To Test?Calls to Action

Image courtesy djones76 via istock.xchng

Profile:

Page 7: What to Test?! The Conversion Game Show

Merriam, GenXNew Wood FloorsSink is leaking profusely

Contact Us

512-553-5501

SPONTANEOUSSPONTANEOUS

Business: PlumberWhat To Test?Calls to Action

1

2

3

4

Image courtesy djones76 via istock.xchng

Page 8: What to Test?! The Conversion Game Show

Merriam, GenXNew Wood FloorsSink is leaking profusely

Contact Us

512-553-5501

SPONTANEOUSSPONTANEOUS

Business: PlumberWhat To Test?Calls to Action

1

2

3

4

Image courtesy djones76 via istock.xchng

Page 9: What to Test?! The Conversion Game Show

What to Test?! CategoriesJames, GenXAmateur Soccer PlayerPlays to winSpares no expense on game

COMPETITIVECOMPETITIVE

Business: Sports Equipment

Image courtesy Mart1n via istock.xchng

Profile:

Page 10: What to Test?! The Conversion Game Show

What to Test?! Categories

James, GenXAmateur Soccer PlayerPlays to winSpares no expense on game

Soccer Equipment

COMPETITIVECOMPETITIVE

Business: Sports Equipment

Hot New Products

Editor’s Choice

Best Deals

2

1

3

4

Image courtesy Mart1n via istock.xchng

Page 11: What to Test?! The Conversion Game Show

What to Test?! Categories

James, GenXAmateur Soccer PlayerPlays to winSpares no expense on game

Soccer Equipment

COMPETITIVECOMPETITIVE

Business: Sports Equipment

Hot New Products

Editor’s Choice

Best Deals

2

1

3

4

Image courtesy Mart1n via istock.xchng

Page 12: What to Test?! The Conversion Game Show

Roy, BoomerOperations ManagerLooking for Workflow SoftwareNot Technical

METHODICALMETHODICAL

Business: Manufacturer

What To Test?!Copy

Image courtesy freber via istock.xchng

Profile:

Page 13: What to Test?! The Conversion Game Show

METHODICALMETHODICAL

Business: Manufacturer

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What To Test?!Copy

Our on-demand software provides a best-of-breed solution to quickly drive performance information to the right people in an organization.Read MoreNew IBM Case StudyBusiness transformation achieved using SOA and other technologies for Texas Health & Human Services Commission

2

1

Page 14: What to Test?! The Conversion Game Show

METHODICALMETHODICAL

Business: Manufacturer

3

What To Test?!Copy

Our on-demand software provides a best-of-breed solution to quickly drive performance information to the right people in an organization.Read MoreNew IBM Case StudyBusiness transformation achieved using SOA and other technologies for Texas Health & Human Services Commission

2

1

Page 15: What to Test?! The Conversion Game Show

Sara, GenXSales EngineerNeeds a place to take careof her dog during businesstrips.

HumanistHumanist

Business: Pet Kennel

What To Test?!Headlines

Image courtesy adripoveda  via iistock.xchng

Profile:

Page 16: What to Test?! The Conversion Game Show

Sara, GenXSales EngineerNeeds a place to take careof her dog during businesstrips.

HumanistHumanist

Business: Pet KennelThe Best Price in Town on Kenneling Services

3

1

What To Test?!Headlines

Our Trained Staff Looks Forward to Caring for Your PetThe Largest Kennel in the City

2

Give Your Dog a Vacation

4

Image courtesy adripoveda  via iistock.xchng

Page 17: What to Test?! The Conversion Game Show

Sara, GenXSales EngineerNeeds a place to take careof her dog during businesstrips.

HumanistHumanist

Business: Pet KennelThe Best Price in Town on Kenneling Services

3

1

What To Test?!Headlines

Our Trained Staff Looks Forward to Caring for Your PetThe Largest Kennel in the City

2

Give Your Dog a Vacation

4

Image courtesy adripoveda  via iistock.xchng

Page 18: What to Test?! The Conversion Game Show

Rick, MillennialIT AdminLooking for a quick way todiagnose a problem with a new server.CompetitiveCompetitive

Business: IT Services

What To Test?!Forms Buttons

Image courtesy jenikahycc via iistock.xchng

Profile:

Page 19: What to Test?! The Conversion Game Show

CompetitiveCompetitiveBusiness: IT Services

What To Test?!Form Buttons

3

1 2

4

Free Demo Free Demo

Free Demo Free Demo

Submit Start Demo

Next Step Download Now

Page 20: What to Test?! The Conversion Game Show

CompetitiveCompetitiveBusiness: IT Services

What To Test?!Form Buttons

3

1 2

4

Free Demo Free Demo

Free Demo Free Demo

Submit Start Demo

Next Step Download Now

Page 21: What to Test?! The Conversion Game Show

Connect with Brian

http://ConversionScientist.comhttp://brian.massey.name/http://brian.massey.name/facebook http://brian.massey.name/twitterOr just show up in Austin


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