what third generation blogging means to you
DESCRIPTION
This presentation outlines how third generation business blogging is here to stay. It also discusses how blogging effectively communications information. The presentation shows how blogging has evolved over time and is a beneficial technological advance.TRANSCRIPT
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What Third Generation Blogging Means To You
Chris BaggottCo-Founder and CEO
Compendium Blogware
Slope of Enlightenment:
More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood.
Second- and third-generation products appear from technology providers.
More enterprises fund pilots; conservative companies remain cautious.
“Don’t Trust AnyMedia Over 10!”
“Hey Look!I’m a
Thought Leader”
Don’t LaughToo Hard…We’ve All Done It..
We know ourcustomers best
We are real people, we like our work …and there are lots of
us
Nobody knows ourproducts better!
“benefit the enterprise”
1st Generation - None (it’s journalism)
2nd Generation - Thought Leadership?
3rd Generation - Inbound Marketing
Why Am I in Business?
Uhhhh…
What is Blogging….Really?
It’s a Great Way To Get Out Information
Who Benefits From Information Most?
Almost All Blog Traffic Looks Like This:
“Organic Search Traffic is the most critical metric I track.”
Kelly Feller Social Media Manager - Intel
Hold Phone Jack!So You AreSaying….
3rd Generation Means Blogging For
A Search Audience!!
BINGO!
Ok…..so that covers the benefits portion 3G Blogging
What about the Technology?
1st Generation:
Homemade Blog Software
2nd Generation:
Social Networks
© 2009 Compendium Blogware, All Rights Reserved
3rd Generation:
Targeted messages delivered around specific keywords.
© 2009 Compendium Blogware, All Rights Reserved
HowCreate multiple web pages, each titled with specific keywords and/or phrases, populated with relevant (human) content.
© 2009 Compendium Blogware, All Rights Reserved
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Third Generation Blogging Software
© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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© 2009 Compendium Blogware, All Rights Reserved
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