Whats your Purpose?

Whats yourPurpose? TV-CM Idea 1

Whats yourPurpose? TV-CM Idea 1

Whats yourPurpose? TV-CM Idea 1

Whats yourPurpose? TV-CM Idea 1

Whats yourPurpose? TV-CM Idea 1Whats yours?

Whats yours? yepp Value-up

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Communication Concept What to say?

Whats yours? yepp ?yepp !

naming!yepp Sportsyepp Studyyepp Stylishyepp Entertainment yepp ! - YPU1,YP780, YPW3LHDD - YHJ70, YH925, YH820 6GB . . ,

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!Whats yours?TV-CM Idea 1 - Purpose -TV-CM Idea 2 - Style -Print AD idea 1 - Favorite -Print AD idea 2 - yepp - 1 Campaign 2 Campaign

1Campaign

TV-CM Idea 1< >Whats your Purpose?Whats yours?

Print AD Idea 1< >Whats yourFavorite?

Print AD Idea 1< >< >Whats yourFavorite?

Print AD Idea 1< >Whats yourFavorite?

2Campaign

Whats yourStyle? TV-CM Idea 2

Whats yourStyle? TV-CM Idea 2

Whats yourStyle? TV-CM Idea 2

TV-CM Idea 2Whats yours?Whats yourStyle?

Print AD Idea 2Whats youryepp?

Whats youryepp? Print AD Idea 2

Media Mix : TV, , , TV : , , , : , , Media Mix TVTV Media Strategy* : KOBACO 2004 MCR

Scheduling * : H (high), M (Midiem), L (Low), O() Media Planning

12 3 4 5 6 7 8 9 10 11 12 TVMHHMLMMHHLMTVHHMLLMMMLMMHLLLMHHMM ()HMMHMML HMHMLMMHHLM MHHLLLMHHHLL

IMC Promotion StrategyWhats your Music?Whats your Fashion?Whats yours?????On-lineEventyeppStudioOff-lineEventWhats your yepp?Off-lineZoneWhats your Experience?

yepp Whats your yepp? Promotion Idea 1

, , yepp Whats your Fashion? Promotion Idea 2

yepp Studio Whats your Music? Promotion Idea 3.

, , , yepp Whats your Experience? Promotion Idea 4

Scheduling: 2006 1 ~ 12 (1)Budget: 2006 1 ~ 12 (1) Detail Tactics

Program123456789101112On-line Event Off-line Event yepp studio Experience Zone

ProgramWhatOn-line Event : 200, 4: 200, yepp 20600Off-line Event : 2~3, : 20002 5 yepp studio : 500500Experience Zone : 3, & : 25 TotalTax 7 6 8

Thanks

for your attention .-Lewis-

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