what retailers must do today to meet the consumer expectations of tomorrow
TRANSCRIPT
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What Retailers Must Do Today to Meet the Consumer Expectations of Tomorrow
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You can drown in the �Wave of Accelerating Change
• Mobile Adoption • Inventory Visibility • Blended Channels • Mobile and In-store POS • Social Trends • Empowered Associates • Multiple Platforms
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Or you can ride it!
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Consumer Shopping Habits Dramatically Changed with the Adoption of the Smartphone
1990s ECOMMERCE IS BORN Early vendors supplied the basics of ecommerce: lis?ng products and accep?ng payments
2000s MOBILE RISES Mobile devices forced retailers to maintain both tradi?onal and mobile-‐friendly sites
2010s MULTI-‐CHANNEL EXPLODES Prolifera?ng sales channels require retailers to create a seamless experience both on-‐ and offline
TODAY OMNI-‐CONNECTED CONSUMERS Today’s business is truly omni-‐channel, requiring a modern plaOorm that enables a consistent experience across all touchpoints
2007 SMARTPHONE ARRIVES The inven?on of the iPhone and rapid adop?on of mobile devices transforms the world of online shopping
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5 Technology Strategies for Modern Retailers1) Leverage responsive design 2) Establish single source content for a consistent brand experience3) Deliver hyper-personalized experiences4) Embrace agility and innovation5) Empower sales associates
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Leverage Responsive Design
• In 2014, 29% of online sales were from a mobile device
• Building, managing and maintaining separate sites for different devices is a thing of the past
• Ecommerce platforms should empower retailers to provide seamless brand experiences
A commerce website that automatically adapts to the connected consumer
Single Source Content For a Consistent Brand Experience
Publish across multiple touch points
Manage, develop content from a single interface
SuppliersCommunity
PartnersInternally Created
WebMobileIn-store application EmailSocial
Content received from multiple sources
Reduce costs Increase revenueCreate consistent
experiences Engage customers
Engaging customers consistently requires a unified content experience across multiple channels
Digital assets
Customer Data
Product Catalog
Search
Deliver Hyper-Personalized Experiences• Leverage customer profiles and behavior to create experiences that amaze
and engage
• Personalize the path to purchase with reviews, promotions and discounts relevant to the individual
• Consumers will trade personal information for individual recommendations
Embrace Agility and Innovation
In-store
Online
Fosters innovation Unified digital experience Rapid development Faster time-to-market
Modern Technology Stack
Native Mobile
Responsive Theme
REST API
SaaS
Business Critical Applications
Commerce
Fulfillment
ERP
POS
Commerce solutions built on a flexible SaaS platform are setting a new standard for performance and innovation
Empower Associates
• Consumers are better connected to product information via their mobile devices
• Retailers should leverage mobile technology in stores to aid in product discovery and decision making
Over 50% of consumers believe they are more informed than sales associates
Mozu Platform COMMERCE MANAGEMENT
REST API
Mul?-‐Tenant SaaS
MOZU DEV CENTER
Theme Development
Widget Development
APP DEVELOPMENT
Na?ve App
Integra?ons
Catalog
Reports
Customers Orders
Publish
Loca?ons
Marke?ng Site Builder
SDKs
Hypr T
heme Engine
Applica?ons
MOZU ADMIN MOZU DEV CENTER
Confidential and Proprietary Information
Mozu Platform COMMERCE MANAGEMENT
REST API
Mul?-‐Tenant SaaS
MOZU DEV CENTER
Theme Development
Widget Development
APP DEVELOPMENT
Na?ve App
Integra?ons
Catalog
Reports
Customers Orders
Publish
Loca?ons
Marke?ng Site Builder
SDKs
Hypr T
heme Engine
Applica?ons
MOZU ADMIN
Confidential and Proprietary Information
Mozu Platform COMMERCE MANAGEMENT
REST API
Mul?-‐Tenant SaaS
MOZU DEV CENTER
Theme Development
Widget Development
APP DEVELOPMENT
Na?ve App
Integra?ons
Catalog
Reports
Customers Orders
Publish
Loca?ons
Marke?ng Site Builder
SDKs
Hypr T
heme Engine
Applica?ons
Confidential and Proprietary Information
Mozu Platform
CUSTOMER EXPERIENCE
Stores, Kiosks Call Centers
Mobile, Tablet, PC’s
COMMERCE MANAGEMENT
REST API
Mul?-‐Tenant SaaS
MOZU DEV CENTER
Theme Development
Widget Development
APP DEVELOPMENT
Na?ve App
Integra?ons
Catalog
Reports
Customers Orders
Publish
Loca?ons
Marke?ng Site Builder
SDKs
Hypr T
heme Engine
Applica?ons
Confiden8al and Proprietary Informa8on
Built for the Future of Retail
EMPOWERED BUSINESS USERS + Consolidate products into a
single catalog and publish to mul8ple brands and sites
+ Simplified content management including segmented promo8ons and discounts
+ Reduces dependence on IT
ENABLED TECHNOLOGY TEAMS + Flexibility with API First
Architecture
+ Speeds dev cycles with responsive built in and the use of best-‐in-‐breed technologies for beTer performance
+ Mul8-‐tenant SaaS eliminates the burden of deployment, security and performance
TRUSTED COMMERCE PARTNER + Predictable pricing model
based on usage
+ Reliable sites with a 99.9% up8me guarantee and confidence your data is safe with validated PCI compliance
+ Backed by Volusion’s 15+ years commerce experience
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Curious to see how Limitless Commerce can empower your business?
Let us show you.
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