what persuasive techniques are used to influence your behaviors?
TRANSCRIPT
What persuasive techniques are used to influence your behaviors?
ADVERTISING & PROPAGANDA
THE PREMEDITATED SELECTION OF WHAT WE SEE AND HEAR, DESIGNED TO INFLUENCE OUR ATTITUDES AND/OR BEHAVIORS.
BANDWAGON
Jump Right On! Join Us!
Everybody’s doing it –Everybody’s on board
Follow the crowd!
EUPHEMISM
To use a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt
FEAR
Words or pictures instill fear, anxiety, panic
GLITTERING GENERALITIES
Makes sweeping statements or uses emotionally appealing words, but no facts to back it up
LOGICAL FALLACIES
Argument sounds logical, but the premise given for conclusion does not provide support
Birds fly in the skyAirplanes fly in the skyTherefore birds are airplanes
NAME CALLING
Use of insulting or degrading terms and/or images
REWARDS
Offering toys and rebates, contest entries for using product
TESTIMONIAL
Uses a public figure or a person of authority to promote an idea or product
TRANSFER
Make a connection with something or someone who is highly respected, thereby transferring that respect to the idea or product
FLAG WAVINGAppeals to sense of Patriotism
SNOB APPEAL /BEAUTIFUL PEOPLE
PLAIN FOLKS APPEAL TO THE COMMON MAN
APPEAL TO AUTHORITY
STACKING THE DECKCARD STACKING
The things said about the product, issue, or candidate are almost always true. However, the negative aspects are left out, gone over quickly, or put in small print so that the viewer will miss them.
DEMONIZING THE ENEMYCHARACTER ATTACK
Making those you oppose appear to be evil or subhuman
SCAPEGOATING Assigning blame to an Individual or group so thatthe responsible party or parties are not held accountable or do not feel guilt.
HALF TRUTH What is advertised is not exactly what
you get.
Advertised Reality
QUESTIONS TO CONSIDER1. Is all propaganda bad?
2. Is propaganda sometimes / ever necessary?
3. In what ways might propaganda influence how people define what it means to be an American?
4. What do you as a citizen need to remember about advertising and propaganda?