what not to do while sending out website / browser push notifications
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What Not to do while sending out Browser Push Notifications
What are Website/Browser Push Notifications?Browser push notifications are clickable messages that come from a website.
You get them on your desktop or device even when the website is not open on your browser.
One can subscribe and receive notifications on your desktop or phone browser.
People browse for products and once they are done browsing and leave the site, it becomes the responsibility of the online retailer to get these users back to their website.
Reminding such users of their abandoned cart, or letting them know of any new product launches or price alerts that the site offers for a limited period is an effective solution.
There are different means of communication available out there, but what if your message is too time-sensitive and needs an immediate call to action?
Browser push notification (BPN) is the answer to this problem.
However, many websites are not able to receive all the potential benefits of browser push notifications due to certain common mistakes.
Here’s how you can avoid the common mistakes and create an engaging communication with browser notifications.
Let’s start!
Do not send blanket notifications One of the worst things you can do to make your browser push notifications redundant is stick to a common standard text to hit your entire demographic with, without factoring in the personalization aspect.
In the age of digital sophistication, segmenting and categorizing your users based on their persona ensures that the message you send out captures the unique selling point that appeals to each category of buyers and catering to users’ preferences is the very intent of browser push notifications.
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Do not send push notifications at fixed time.It seems like a pretty easy mistake to make by sending notifications without considering the time zones of subscribers. Poorly timed push notifications can lead to fewer clicks and higher opt-out rates.
If you want your user to fully appreciate the brilliance of your notification and act on it, make sure you do your research to figure out the perfect time to hit them.
Don’t overwhelm your users with constant notificationsThe most common mistake is to send tons of notifications to your subscribers and expect one to finally get through and do the job. This would only annoy them and might make them to opt-out.
It's important to space out your notifications, giving the user a breather before hitting him with the next one and understand your audience to figure out the frequency of your push notifications.
ConclusionA customizable and timely notification is a great way to engage with your customers and increase your sales pitch, which ultimately helps to drive repeat business in the long-run. By utilizing the suggestions mentioned above, you can surely avoid these common mistakes by increasing the likelihood of your browser push notifications achieving what they set out to.
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