SC.USSD Push

Bulk USSD Notification Organization System with Dialog Capability

Krasnoyarsk, 2014

SC.USSD Push Our Offer

The purpose of SC.USSD Push is bulk USSD Push messaging, as well as proxying of the MNO’s USSD-services and adding advertisements to the traffic

The USSD technology is supported by most phone models

98%

SC.USSD Push Bulk USSD messaging

Push messages are sent using subscriber lists prepared in the system Capability to import and export number lists from file (CSV, Excel) or database

Hundreds of USSD per

second

Easy control using a web

interface

USSD Push

SC.USSD Push USSD menu

The USSD menus are formed using the web interface

The platform supports both regular USSD messages and complex dialogs (USSD menus)

A new channel for

communication with subscribers

Reject Accept

SC.USSD Push Subscriber response processing

In addition to sending USSD messages, the system has the capability to process subscriber responses, in particular subscribing to new services, etc.

SC.USSD Push USSD service proxying

Advertising message validity period

Total length of the modified USSD response (limitation of USSD response length)

History of ad displays per subscriber (e. g. an advertisement should not be displayed more than once per day)

Other parameters on the customer’s request

Adding advertising messages at the end of USSD responses from various services in the MNO network will help deliver the information to the subscribers in a reliable and effective way

Proxying parameters

4

2

SC.USSD Push USSD service proxying

1

3

A subscriber sends a query to a USSD service number

SC.USSD Push

Service in the MNO network

*111#

Service text

+ Ad

After receiving a response from the real service, the platform adds an advertisement and sends the response to the subscriber

SC.USSD Push

SC.USSD Push Targeting

Various parameters may be taken into account while selecting a suitable advertising campaign:

These targeting parameters are approved during the platform implementation stage

● Subscriber region

● Number of SMS messages

● Mobile device operating system

● Data traffic

● APRU

● etc.

SC.USSD Push Fully functional API

Viewing the history of the subscriber’s queries during a specified period

Adding/removing the subscriber’s number to/from the bulk messaging list

Clearing the numbers list

Creating/deleting a bulk messaging session

Launching and stopping bulk messaging

Sending USSD messages (menus) to the subscriber without creating a bulk messaging session

And many other features

The API provides full access to the platform functions, such as:

SC.USSD Push Collection of statistics on platform operation

The system provides statistics on:

Completed bulk messaging sessions

Advertising campaigns

Platform load

etc.

SC.USSD Push Integration Scheme

FrontEndMSC BackEnd

Billing

Sigtran

Subscribers

SC.USSD Push

Other systems in MNO’s network

SS7

SQL

HTTP

Web interface

HTTP, HTTPS, SOAP, Diameter

HTTP, HTTPS, SOAP, Diameter

HTTP

MNO’s services

SMPP

Other USSD centers

SC.USSD Push Advantages

A new channel for communication with subscribers

Bilateral interaction with subscribers

Addition of advertising endings to the existing USSD services without modification

Advertisement targeting by various parameters

Versatile integration: various protocols (SMPP, MAP, SIGTRAN, HTTP, SOAP, DB query) with flexible architecture

About the Company

Svyazcom solutions provide services to over

million subscribers

successful installations for Russian and CIS companies

80

Svyazcom is a developer of platform VAS solutions and specialized software for mobile network operators and service providers

200

Our Clients

Mobile network operators

Content and service providers

Gleb Maginskiy glemag@svyazcom.ru

tel./fax: +7 (391) 227-74-03 www.svyazcom..ru

USSD Push from Svyazcom