what journalists are seeking a good story: people doing interesting things local connection or...

What journalists are seeking A good story: people doing interesting things Local connection or significance Shelf life Visual images — video or photos Multiple ways to tell the story

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What journalists are seeking

A good story: people doing interesting things

Local connection or significance

Shelf life

Visual images — video or photos

Multiple ways to tell the story

Page 2: What journalists are seeking A good story: people doing interesting things Local connection or significance Shelf life Visual images — video or photos

The basicpress release

Page 3: What journalists are seeking A good story: people doing interesting things Local connection or significance Shelf life Visual images — video or photos

What to includeIdentify main message

Catchy subject line

Main point in first paragraph

Keep it short and simple

Rolling deadlines

Page 4: What journalists are seeking A good story: people doing interesting things Local connection or significance Shelf life Visual images — video or photos

After the release is sentFollow up phone calls

Be prepared to answer questions

Have folks ready for an interview

Don’t be discouraged

Don’t play one media outletagainst another

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