What journalists are seeking

A good story: people doing interesting things

Local connection or significance

Shelf life

Visual images — video or photos

Multiple ways to tell the story

The basicpress release

What to includeIdentify main message

Catchy subject line

Main point in first paragraph

Keep it short and simple

Rolling deadlines

After the release is sentFollow up phone calls

Be prepared to answer questions

Have folks ready for an interview

Don’t be discouraged

Don’t play one media outletagainst another