what it takes (in consumer web) by nir eyal
Post on 17-Oct-2014
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NIR EYALNirAndFar.com@nireyal
What it takesNir Eyal
NIR EYALNirAndFar.com@nireyal
NIR EYALNirAndFar.com@nireyal
Lots of things have to go right
NIR EYALNirAndFar.com@nireyal
1. A purposeful vision
NIR EYALNirAndFar.com@nireyal
A mission based in meaning
• To make the world more open and connected.
• To organize the world's information.
• To instantly connect people everywhere to what’s most important to them.
• To connect everyone in the world through the 'things' they !nd interesting.
NIR EYALNirAndFar.com@nireyal
Cultivate meaning
• The world is full of problems to !x.
• Help people to do something important.
• Build the change you want to see in the world.
NIR EYALNirAndFar.com@nireyal
The key to success...
not failing.
NIR EYALNirAndFar.com@nireyal
2. A moral compass
NIR EYALNirAndFar.com@nireyal
3. A business model hypothesis
Source: Alex Osterwalder, Business Model Generation
NIR EYALNirAndFar.com@nireyal
4. A process
Source: Eric Ries, The Lean Startup
NIR EYALNirAndFar.com@nireyal
5. A big market
NIR EYALNirAndFar.com@nireyal
Market size
Unc
erta
inty
NIR EYALNirAndFar.com@nireyal
6. A good prediction
Source: Adapted from Andy Rachleff and Peter Thiel
NIR EYALNirAndFar.com@nireyal
Discovering secrets
NIR EYALNirAndFar.com@nireyal
The Hook
NIR EYALNirAndFar.com@nireyal
1. A purposeful vision
2. A moral compass
3. A business model hypothesis
4. A process to learn
5. A big market
6. A good prediction
What you control
√
√
√
√
X
?
NIR EYALNirAndFar.com@nireyal
Don’t plan, do
• Control for things you can and take the next step.
• “The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.”- Erich Fromm
NIR EYALNirAndFar.com@nireyal
Success is the icing, but the
journey is the cake.
NIR EYALNirAndFar.com@nireyal
Let’s get to work
NIR EYALNirAndFar.com@nireyal
Lift phones please
• Go to www.OpinionTo.us
• Tell me what you think, get the slides
• Blog: NirAndFar.com
• Twitter: @nireyal.com
• Email: [email protected]