what is working in mobile social games
TRANSCRIPT
Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | [email protected]
What is Working in Mobile Social Games
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An Emerging Ecosystem of Players
Self-help Consumer Wellness
Brain Games
Employee Wellness
MedAdherence
Chronic Disease Management
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Games, Gamification and Game Mechanics
GameMechanics
Human Desires
Reward Status AchievementSelf
Expression Competition Altruism
Points
Levels
Challenges
Virtual Goods
Leaderboards
Gifting & CharityThe red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areas that it affects.
Source: Bunchball
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User Patient
Consumer
Engage User with
Interface
Capture Data
Provide Feedback
User Changes Behavior
Further Feedback and Reinforcement
Behavior ChangePersists
Repeat
Feedback & Behavior Change
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Iterate
Engage Personalize
Three Themes
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Four Case Studies
Self-help Consumer Wellness
Brain Games
Employee Wellness
MedAdherence
Chronic Disease Management
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Case StudiesClinical trial of 448 kids: 59% more physical activity over 6 monthsOnline and mobile brain fitness games using adaptive algorithmsAchieve self-goals through dynamic personalization & expert knowledgePatient-centered game mechanics, social networks for chronic disease
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What’s Next
+1.310.666.5312
www.drbonnie360.com
@DrBonnie360
Bonnie Feldman, DDS, MBA
Business Development for Digital Health