what is user experience?

What is user experience?

www.sixeightdigital.com

Every day we have good and not so good experiences using objects, products, and services


Not so good user experiences…


Hard plastic vacuum sealed packaging


Doors that don’t open


Strollers that won’t collapse


Ecommerce websites that use too many steps through the payment process


Products with fiddly interfaces


All these things may give the user a negative brand experience…


Consumers may not use the product again(let alone recommend it).


Good user experiences…


iphones, ipads(and other smart phones)


Vehicle service design


Virgin Atlantic Upper class air travel(If you’re lucky)



The Velib(Bike hire system in Paris)

Club Penguin


Good user experiences leave people wanting to come back for more


People will spread the word


Some users will be customers for life


Sales and visits will increase


First impressions count


So in a digital context…


User experience design uses tools and techniques to satisfy the needs not just of the business


but also the end user


In the early days websites were designed around the technology, the visual design or what the CEO wanted


These days designing good experiences involves…


Research, strategy, information architecture, interaction design, user testing and measurement


It also encompasses CRM, marketing, human factors, psychology, ergonomics, ethnography,

technology and more…


Most importantly, it involves understandingyour customers


This can be done through research:observing, talking, listening…


Then applying the Experience Designpractices to your project


User Experience is becoming more popular with businesses and organisations


Because it helps achieve business goals


For more information Email [email protected]


Technology