THIS WEEK IN:

WEB DESIGNTM

Your Questions. Expert Answers. TM

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“This whole ‘collaboration, we’ll work together as a team’... I find it f***ing difficult...” Advertising Creative, Dec 2010 Fast Company Article

Information architecture (IA) is the art of expressing a model or concept of information used in activities that require explicit details of complex systems. Among these activities are library systems, Content Management Systems, web development, user interactions...

This is because “Web Design” requires Business, Creative, Tech and Marketing people to work together. Each with different interests in a project.

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SQL

#TWiWebdesign helps to

simplify Web Design by

having Guest Experts answer

your questions every week.

What is User Experience?

User eXperience Design (UXD) is a subset of the field of experience design that pertains to the creation of the architecture and interaction models that affect user experience of a device or system.

HUH?

Lets Simplify

YourBrand

YourGoals

Users’Needs

YourBrand

YourGoals

Users’Needs

YourBrand

YourGoals

Users’Needs

YourBrand

YourGoals

Users’Needs

Users’Needs

How do I find out my users’ needs?

1 2

3

3 Steps

Step 1

Identify

Personas

The (Hot) Soccer Mom

Green Urbanites

Noobie Dad

PROFILES

Step 2

Prioritize

Step 3

Validate

Your Data Focus Groups User Surveys

Identify Prioritize

Validate

Now What?

Identify Prioritize

Validate

Site Map

Use Stories

Wireframes

Wow

Thats Crazy

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