what is twitter and how do i use it?
TRANSCRIPT
By Steph Nissen / Nissen Media
302M Twitter has
Monthly users sending 500M tweets per day.
Twitter.com
1 What is
TWITTER?
The What’s Twitter is: - Micro-Blogging Social Network - 140 Characters or Less - A place to consume content - Connect with Customers, Influencers, and
Businesses
The Lingo
Reply
Retweet
Favorite
Replies, Retweets, Favorites
Mention
Hashtag
Quote
Mentions, Hashtags, Quotes
2 Who Uses
Twitter?
Ages 18-49 mostly with 65+ growing rapidly.
20% of all internet users have a Twitter account.
College graduates Pew Research Center 2014
RICH and POOR Twitter Users are both
23% make $30,000- while 21% make $75,000+.
Pew Research Center 2014
3 Twitter’s
LAYOUT
AFTER YOU LOGIN
Viewing Your Profile Click on your picture in the top right. From the dropdown, click on “View Profile.
Your Profile Page
Your Profile Page Edit Your Page
Your Account Settings
4 Getting FOLLOWERS
1 2 3 Follow others Great content & Research &
FIRST HASHTAGS PROMOTE
4 Tweeting
For Business
What do I tweet about? - Blog Posts and Articles - Facts and Statistics About Your Industry - Helpful Tips and Hints - Respond to Customers - Showcase Your Product or Services - Questions to Engage Your Community - Celebrations and Milestones - Twitter Chats, Retweets, and above all ENGAGE!
What do I NOT Tweet about? - Too Many Hashtags. #Your #Tweets #Should #Not #Be #This - Don’t beg for follows or retweets. - Don’t tweet while intoxicated or partying. - Twitter is not all food pictures. Save that for Instagram. - Do not auto post your Facebook posts, Instagram Feed, or check-ins. - Gossip - Personal Details
The perfect tweet has one link, 1-2 hashtags,
and one photo.
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StephNissen.com
Nissen Media, LLC
@StephNissen_