twitter 2014 - what works and what doesn't
DESCRIPTION
Twitter presentation for Social Media University Milwaukee 2014 at Potawatomi Bingo Casino Expo Center, 6-11-2014. Highlighting effective strategies to maximize your relationship marketing on Twitter and tips on things to avoid doing.TRANSCRIPT
Twitter 2014What Works & What
Doesn’t
Dustin Zick - @dustinzickSocial Media Manager
Marcus Hotels & Resorts
What I Manage
And…The Monarch Lounge, Blu, Zenden, CLEAR, WELL Spa + Salon, etc…
Some Interesting Twitter Numbers*
• 255 Million Active Twitter Users• 500 Million+ Tweets Per Day
*Fast Company - May 13, 2014 [link]
Let’s Not Focus On The Numbers
“What Works”vs.
“What Doesn’t Work”
1. What works for me may not work for you
2. In fact, Twitter may not be right for your business at all – that’s OK
3. Lots of Retweets & Replies are great, but they’re not everything
4. Explore
“What Works”Genuine One-on-One Interactions
Original Content That Resonates With Your Audience
Optimization of Other Social Networks & Resources
“What Works”Genuine One-on-One Interactions
Original Content That Resonates With Your Audience
Optimization of Other Social Networks & Resources
Genuine One-on-One Interactions
Genuine One-on-One Interactions
Genuine One-on-One Interactions
Genuine One-on-One Interactions
Genuine One-on-One Interactions
“What Works”Genuine One-on-One Interactions
Original Content That Resonates With Your Audience
Optimization of Other Social Networks & Resources
Original Content That Resonates With Your Audience
Original Content That Resonates With Your Audience
Original Content That Resonates With Your Audience
Original Content That Resonates With Your Audience
Original Content That Resonates With Your Audience
“What Works”Genuine One-on-One Interactions
Original Content That Resonates With Your Audience
Optimization of Other Social Networks & Resources
Optimization of Other Social Networks & Resources
Optimization of Other Social Networks & Resources
Optimization of Other Social Networks & Resources
Optimization of Other Social Networks & Resources
If This, Then That
“What Works”Genuine One-on-One Interactions
Original Content That Resonates With Your Audience
Optimization of Other Social Networks & Resources
And So Much More…
“What Doesn’t Work”What does this statement mean exactly? After all,
what doesn’t work for me, might work for you.
There are, however, things you can avoid doing to increase the likelihood that you will get the most
out of Twitter.
The Perils of Auto-Posting
The Perils of Auto-Posting
Don’t Auto Direct Message
Don’t Go Dormant
Don’t Go Dormant
Don’t Assume People Will Know Where to Find You
This logo alone isn’t enough. Include your
@handle
Don’t Be Cavalier With Your Hashtags
• #Dont #Hashtag #Every #Single #Word #In #Your #Tweet
• #Don’tMakeThemRidiculouslylongAndMeaningless
• If you’re trying to build a campaign linked by a hashtag avoid simplistic ones, and research it
How Do I Measure It?This all depends on your business, and what
actions YOU decide are worth measuring.
ads.twitter.com
Google Analytics, bit.ly, etc. etc. etc.
Above All Else…
Explore
Questions, Comments, Concerns, Complaints, Queries,
Statements, Arguments, Witticisms?
@dustinzick