what is the ranch

What is THE RANCH ?

The Ranch is The Sound of Texas proving that Texas REALLY is a whole other

country!

We’re all about Fort Worth and The West-O-Plex: the cities & towns west of 360;

Sundance Square, The Stockyards, Rodeos, The Cultural District, Friday Night

Lights, Racing Cars, Boats, Horses & whatever goes fast, Workin’ hard all week,

Playin’ hard on Saturday night, Takin’ it slow on Sunday, Family, Friends, Fun,

Festivals, and of course Great Texas Singers & Songwriters.

You’ll hear these great artists on The Ranch more than any other country radio

station: Pat Green, Kevin Fowler, Jack Ingram, Randy Rogers Band, Deryl

Dodd, Cross Canadian Ragweed, Cory Morrow, Miranda Lambert, Charlie

Robison, Wade Bowen, and more!

Our “showcase studio” in Sundance Square, is located on the most pedestrian-

traffic corner in the Metroplex with over 11 million people passing by each year.

The Ranch is Your Hometown Station, involved with numerous charities, clubs,

schools, causes, community and civic organizations.

AGE

FEMALEMALE

POPULATION

AFFLUENCE

PROPERTY

GOING THE DISTANCE

YOU KNOW IT AS THE WEST-O-PLEX WE JUST CALL IT HOME

At $58,993 the West-O-Plex has a median household

income15% HIGHER than the state average of $50,920

3.58 MILLION from Tarrant, Denton, Johnson, Wise,

Parker, Hood, Somerville, and the West side of Dallas counties

73% are home owners which is 12% HIGHER than the average home ownership rate in Texas

Residents have an average commute of 28.5 minutes,

15% LONGER than the state average of 24.8 minutes

CITIES

REACHING 20 COUNTIES

Reaching

20

Counties:

ARCHER, CLAY, COOKE, DENTON, EASTLAND, ERATH, HOOD, JACK, JEFFERSON, JOHNSON, MONTAGUE, PALO PINTO, PARKER, SOMERVELL, STEPHENS, TARRANT, THROCKMORTON, WISE, WICHITA, YOUNG

Justin Frazell - Charla Corn

Malone

Shayne Hollinger

Ben Ryan

DAILY MON-FRI 6:00A-10A

JUSTIN FRAZELL

A passionate ambassador for Texas Music throughout his career in DFW radio Justin was a perfect addition to

the Ranch Family when he joined the team back in 2009. Justin calls himself, “A fan lucky enough to have a

microphone,” and his love for the music he spins on the Ranch comes across loud and clear every weekday

morning. Justin also serves as the Program Director for the Ranch aiming to connect fans with the music they

love.

CHARLA CORN

After moving to Fort Worth Charla Corn added Ranch Radio Personality to an impressive resume that includes

CMT correspondent, American Idol contestant, and award winning singer-songwriter. Beginning as an evening

host on the Ranch back in 2010, she quickly moved into afternoon drive and then as of 2012 she joined Justin

Frazell in mornings as the co-host of the Justin and Charla show.

Sponsorship Opportunity: Candyman, Worst Joke, Off The Wall and Corn-Fed

DAILY MON-FRI 10A-3P

Malone

Malone has worked in various major markets including, Phoenix, San Diego, Dallas, and now is thrilled to be in

Fort Worth. Malone lives in Parker County and spends most of her off-time with the Ranch Horse, who is also a

big fan of the Ranch and gets the stable tapping their hooves to the Ranch everyday!

Sponsorship Opportunity: Mid-Day Mind Binder & Lunch Time Request Hour

DAILY MON-FRI 3P-7P

Shayne Hollinger

Tune in weeknights on The Ranch to hear the best underground Americana/Texas/Roots on the “Side Show”

hosted by Shayne Hollinger. He formed the “Side Show” almost two years ago, but Shayne got his start more then

20 years ago at age 15. With many years of contacts in the music scene, Shayne knows all the behind the scenes

info before anyone else and his in-depth interviews give listeners a chance to really get to know their favorite

artists.

DAILY MON-FRI 7P-11P

Ben Ryan

Catch the bearded Ben Ryan weeknights . He’ll bring you the best in Texas Country, let you know where the

party’s are at and where the artists will be. Ben got his start in radio at 95.9 The Ranch and has now come full

circle as an on-air host. Hang out with him evenings from 7-11 p.m.

TRAFFIC

Pet of the Week

DAILY MON-FRI

Commuters in the West-O-Plex tune in to 95.9 the Ranch for clear, concise

updates on the latest traffic conditions - no clutter about Dallas or Plano

roads – total of 13 reports daily.

TUESDAYS 9:30A

North Texas Human Society talks to Justin & Charla live each week and

features an adorable pet that needs a home.

Sunday Morning Comin’Down

Remote Broadcast & Appearance

Texas Red Dirt Road

SUNDAYS 8A-10A

Good thoughts and good music to start your Sunday Morning …TEXAS

STYLE! Songs about Faith, Family, Freedom and Friends. From your

favorite Texas-Red-Dirt Singers, Songwriters & Texas Legends hosted by

Mike Crow

Bring the West-O-Plex to your doorstep! A Ranch Personality will roll in on

the Ranch’s vehicle to be on-site, broadcasting live call-ins for two hours.

Fabulous prizes will be given to your customers throughout the remote.

SUNDAYS 3P-6P

This interactive live show will include Texas Artist interviews and live music

from various artists each week selected by host Justin Frazell.

STREAMING

The Ranch online streaming player has two types of advertising to choose from: 30 second audio commercial

schedule or a 15 second Gateway Video. The video ads play before the online audio stream starts and cannot

be skipped or stopped. Within the audio stream, :30 second ads air with a visual banner and also run

simultaneously within The Ranch smart phone app. Both types of ads are clickable, with a link to the advertiser’s

website or Facebook page. Our average online listener listens for an hour or longer at a time and because they

are sitting in front of a point of purchase, their computer, they are easier to activate.

WEBSITEThere are several sponsorship opportunities for advertisers on our high traffic website, www.959TheRanch.com.

These include homepage banners (300x600 rotating banner above the fold & a 300x250 rotating banner below

the fold) & individual features like the Chat Wall, Recently Played, Pet of the Week, Concert Calendar, Artist

Directory, Website Takeover

MOBILEThrough a partnership with an industry leading App Company, 95.9 The Ranch has created an engaging app that

includes the station audio stream, an interactive chat with the DJs and fans, song titles and more. Advertising

opportunities include the First Impression Ad, In App Ads, and Smart Phone Push Messages.

SOCIAL

95.9 The Ranch activates more listeners through Facebook than any other station in DFW and it has the highest

per capita Facebook stats for any station in the US. Since more than half of all Americans are on Facebook and

it’s the most visited site on the web, we’ve made interacting with our Facebook fans one of our biggest priorities.

Ranch’s Facebook fans are 56% Female, 44% Male and 81% are 18-44 years old. Twitter following is growing

fast .

AVG MONTHLY

STREAMS

AVG MONTHLY

UNIQUE USERSAPP DOWNLOADS WEBSITE YEARLY

PAGE VIEWS

WEBSITE YEARLY

UNIQUE VISTORSTWITTERFACEBOOK

http://www.959theranch.com/

DAY TIME DAYPART :60 :30 :15

MON - FRI6a-10a Morning Drive $110 $89 $56

10a-3p Mid-Day $90 $73 $48

3p-7p Afternoon Drive $100 $81 $53

7p-12a Evening $35 $29 $20

12a-6a Overnight $10 $9 $8

SATURDAY6a-10a Morning $45 $37 $25

10a-3p Mid-Day $85 $69 $45

3p-7p Afternoon $65 $53 $35

7p-12a Evening $25 $21 $15

12a-6a Overnight $10 $9 $8

SUNDAY6a-10a Mornings $30 $25 $18

10a-3p Mid-Day $45 $37 $25

3p-7p Afternoon $80 $65 $43

7p-12a Evenings $20 $17 $13

12a-6a Overnights $10 $11 $8

T.A.P(Total Audience Plan)

6a-8p Mon-Fri $100 $81 $53

6a-12a Mon-Fri $80 $65 $43

6a-8p Mon-Sun $75 $61 $40

6a-12a Mon-Sun $70 $57 $38

Terms & Conditions: Access to station inventory is based on availability and applicable terms and conditions. Average rates require equal distribution among applicable dayparts and days. Customer must be in good standing with our credit office. Payment terms are net 15 days with approved credit. Copy is due at least 3-business days prior to date of broadcast. A two-week written cancellation notice is required Discount Plan: Buy 2 stations, receive 10% off | Buy 3 stations, receive 15% off | Buy 4 stations, receive 20% off *A surcharge of 10% will be applied for narrowed late week buys. * 10% discount for early week Sun, Mon, & Tues.

PLATFORM PRODUCT AD CPM

STREAMINGOnline Ad $10/ad $10

Video Gateway $400/wk $40

WEBSITEHomepage Skyscraper Banner $500/mo N/A

Homepage Square Banner $250/mo N/A

MOBILEFirst Impression Ad $1,000/mo N/A

In App Ad N/A $10

SOCIAL Facebook Promotion $125/post N/A

Twitter Promotion $50/post N/A

•SKYSCRAPER

BANNERDimensions: 300x600

Rotation: 25%

Format: JPEG, TIFF

•SQUARE BANNER Dimensions: 300x250

Rotation: 25%

Format: JPEG, TIFF

•ONLINE AD Length: :30

Dimensions: 300x250

Time: M-F 8A-6P

•VIDEO GATEWAY Length: :15

Dimensions: 300x250

Format: FLV, MPEG, AVI,

MP4, MOV, WMV

•FIRST IMPRESSION Characters: 135 – 140

Dimensions: 72x72

• IN APP AD Characters: 135 – 140

Dimensions: 72x72

•SMART PHONE

PUSH MESSAGECharacters: 135 or less

FORT WORTH STOCK SHOW

•Dates: Jan – Feb

• Attendees: 1,000,000+• Description: Three weeks of heart-pounding rodeo, world class livestock, kid-friendly exhibits, live music, cowboy cuisine, and four acres

of incredible shopping.

• SPONSORSHIP OPPORTUNITY

TEXAS INDEPENDENCE DAY

•Dates: March

• Attendees: 1,000+• Description: FREE from MEXICO!! Celebrate Texas Independence Day with 95.9 The Ranch and Live Texas Music


RANCH MUSIC SERIES

•Dates: Mar – Oct

• Attendees: Average 1,500 per week…over 250,000 since 2003.

• Description: The Ranch Music Series is a weekly music series featuring contemporary and legendary Texas musicians. Held every

Wednesday evening outdoors on the Backyard stage at Capital Barr. The longest running most successful music series in Fort Worth

attracting over 250,000 fans since 2003!


THE RANCH PICKIN’ PARTY

Dates: Mar - June

Attendees: 250+ per wk for 13 weeks…over 50,000 since 2005Description: Join host Justin Frazell every Tuesday for our annual Pickin’ Party at The Railhead Smokehouse in Willow Park. Local singer/song-writers gather on the patio to compete head-to-head for a chance to walk away with great prizes, including studio recording time. Following the weekly competition stick around for a FREE performance from a major TX Country act.

SPONSORSHIP OPPORTUNITY

LARRY JOE TAYLOR FESTIVAL

Dates: April

Attendees: 48,000Description: The largest 5 day outdoor Texas Music Festival in the state with amazing musicians and bands

SPONSORSHIP OPPORTUNITY

MAIN ST. FORT WORTH ARTS FESTIVAL

•Dates: April

• Attendees: 300,000+• Description: Come see the top arts festival in TX & one of the finest in the nation. The fabulous festival spans nine full blocks of

downtown Fort Worth. Through out four days of the show, they spotlight 200+ artists, present 300+ performances & serve up thousands of plates of delicious food.

MAYFEST

•Dates: May

• Attendees: 200,000+• Description: 7 STAGES OF ENTERTAINMENT! 5 SPECIAL ATTRACTION SHOWS! 3 Dedicated MUSIC STAGES! Showcasing a

vast array of local and regional talent sure to please every taste.


HOT SOUNDS OF SUMMER

•Dates: May – June

• Attendees: 4,500• Description: Music lovers UNITE! Bring your lawn chairs and sit under the stars with us cause we’re rolling out plenty of music to fill the

night. City of Burleson & 95.9 The Ranch are proud to present the Hot Sounds of Summer- a five week Summer concert series in Burleson Old Town.


ROCKIN’ THE RIVER

•Dates: June - Aug

• Attendees: 1,500 per event for 9 events• Description: There is no better way to beat the Texas heat than jumping in the Trinity River and floating up to the best seat in the house

for a summer full of free concerts. So bring your kayaks, paddle boards, river floats and dogs because we're ready to have a good time. Tube the Trinity at Rockin’ the River – summer tubing and music series held at Panther Island Pavilion.

RANCH FACTOR

•Dates: July - Oct

• Attendees: 250+ per wk for 13 wks• Description: Local Texas bands gather to compete head-to-head for a chance to walk away with some great prizes, including studio

recording time. Following the weekly competition stick around for a FREE performance from a major TX Country act.


FORT WORTH’S FOURTH

•Dates: July

• Attendees: 50,000+• Description: The biggest Independence Day Celebration in Fort Worth. Festivities include 5 hours of FREE activities for the whole

family and the largest fireworks display in Fort Worth!


FROG ALLEY

•Dates: Aug – Dec

• Attendees: 120,000+• Description: TCU’s Pre-Game Football Party in Frog Alley is the place to market your product this football season. The TCU fan is

active, intelligent, affluent, and tremendously loyal to their alma mater.


FRIDAY NIGHT LIGHTS

•Dates: Aug - Dec

• Attendees: 10,000+ per wk for 13 wks• Description: Every year the Ranch teams up with area high schools encouraging students to show their Ranch Spirit throughout football

season. The response has been overwhelming with over 100k incoming texts, numerous YouTube submissions, and thousands of carsshoe-polished annually. At the end of football season, the Ranch selects the school that has shown the most Ranch Spirit and brings a free concert from a popular Texas Artist to their school along with a $1,000 scholarship for a college-bound senior."


RANCH BASH

•Dates: October

• Attendees: 10,000+• Description: Music Fans gather for the largest single- day Texas / Red Dirt Music Festival in Fort Worth…The Annual Ranch Bash

Located on the banks of the Trinity River with the Fort Worth skyline backdrop, Ranch Bash features a full day of music with some of the hottest acts on the Texas Music scene.


what is the ranch

Documents