what is supply chain management 2

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    Supply Chain Management

    Wal Mart&

    Future Group

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    ` What is supply chain management` Advantages & objectives of SCM` Models of supply chain management`

    Retail scenario` Difference between India and abroad

    Technology Advancements Operation, procedures Logistics & Inventory Data

    Distribution & Partner Network Resources & Trained People

    ` Case study

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    ` Supply Chain Management (SCM) is themanagement of a portfolio of assets (human,equipment, components, etc.) and relationships

    (customers, suppliers, staff, etc.) to transform acustomers product from raw material to finishedproduct as efficiently as possible.

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    ServiceKnowledgeClimate Price

    Quality

    Style & FashionIntensity

    Assortment

    Si eocation

    ayout & esign

    Place

    Information

    Product

    PeopleValue

    Pentagon is Customer Centricand Customer Facing.

    The Retailer can impact the Customers perceptions by leveraging

    the above elements.

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    ` The Triangle isorganization centric

    ` Integration between

    and across theenterprise and industry

    ` A strong anddifferentiating triangle

    would result in betterservice offering tocustomer.

    Systems

    Logistics Partners

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    Partners Objectives

    Organization Objectives

    Customers Objectives

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    Customer Objectives

    Customer always gets the merchandise of his / her size and choiceMerchandise is always presentable and ready before customer entry

    Timely replenishment of fast moving merchandise

    Partner ObjectivesPartner ObjectivesPartners always deliver the right quantities as per schedulePartners always deliver the right quantities as per schedule

    Sharing of information with partners related to sales stocks and purchase ordersSharing of information with partners related to sales stocks and purchase orders

    Organization ObjectivesOrganization ObjectivesCustomer Response TimeCustomer Response Time

    Merchandise AvailabilityMerchandise Availability

    Distribution CostDistribution Cost

    ShrinkageShrinkage

    Collaboration with PartnersCollaboration with Partners

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    ` Anss

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    ` TYPE - Public (NYSE)

    ` FOUNDER - SamWalton

    ` FOUNDED- Rogers,Arkansas(1962)

    ` HEADQUARTERS Bentonville , Arkansas

    ` CEO - H. Lee Scott` CHAIRMAN- S. Robson

    Walt

    ` OPERATIONS -16Countries

    ` PRODUCTS - Supercentres,neighborhood

    ` Market Cap.- US$ 228 Bn.

    (2007)

    ` SALES-$374.5 billion(2008)

    `

    EMPLOYEES-

    2.1 Million

    ` AREA SERVED Worldwide

    ` INDUSTRY Retail

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    ` Retail Units

    Worldwide 7,390

    ` US Retail Units 4,219

    Wal-Mart Stores 920Supercenters 2,565

    Sams Clubs 593Neighborhood Market141

    ` International Retail

    Units 3,171

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    Partner 1

    Partner 2

    Partner 3

    Partner 4Bangalore DC

    Kolkata DC

    Delhi DC

    Mumbai DC Store

    Store

    Store

    Store

    Store

    Store

    Store

    Store

    B2B

    WMS DSS/MMS

    Reverse

    Logistic

    s

    Western

    Region

    Northern

    Region

    Eastern

    Region

    Southern

    Region

    Operations

    Outsource

    d

    Outbound

    Logistics

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    Point-of-sale

    systemcaptures datain real-time

    Data is

    transmitted towarehouses

    for Inv. Mgmt.

    Retail Link

    transmitsdata to

    supplier

    Orders are

    generated fromprevious-day

    sales

    Merchandise is

    loaded ontotrucks using

    cross-docking

    Merchandiseis delivered to

    the store

    Merchandise is

    manufacturedbased on historical

    and real-time data

    Merchandiseis shipped to

    warehouses

    Customermade a

    purchase

    The store will re-stock the shelves

    with merchandise

    Wal-Marts merchandise replenishment cycle is no more than 48hrs

    Fleet of 7,000 trucks in US

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    ` world class supply chain.

    ` cut cost by eliminating unneeded steps

    ` supply chain is so high tech that it can notify

    Wal-Marts suppliers directly` efficiently and effectively re-supply their

    3,500+ stores in a quarter

    ` utilize Electronic Data Interchange technology

    to shorten the distribution cycle` RFID to automate tasks.

    ` low cost mode of operation

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    ` Using IT in Supply Chain ManagementWal-Mart employed the most advanced IT tools and

    applications in all supply chain functions, startingfrom demand forecasting, procurement, logistics,distribution and inventory management. The

    company focused on bringing efficiency to everyfunction of the supply chain so as to offer itscustomers products at the lowest possible prices.

    ` Using The Internet In Supply Chain ManagementWal-Mart is integrating its supply chains with

    major customers. Wal-Mart is an innovator inSCM, which has helped it to provide low-costmerchandise to its customers and undercut itscompetitors

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    Wal-Mart tr atand rati ns

    str t r

    Enabl v r day l w ri andab v av rage r fitabilityby r ring , distrib ti nandselling r ducts, whenandwhereneededat l wercost thananycom etitor

    erationsstrategy

    Short response times Low inventory level

    perationstructure

    Fast transportationsystem

    Crossdocking Retail link between wal-mart andsuppliers

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    The Strategy of 3 Pl strategy and the remix one

    Is the most successful

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