what is mmsc platform

7/17/2019 What is MMSC Platform

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© Copyright Comviva Technologies Limited. 2015

WHAT IS MMSC




With smartphone penetration reaching unprecedented heights, the demand for multimhas increased multifold. The diverse variety of contents allowed by multimedia messa

culminated sweep uptake for the mobile operators. Support for the various multimedi

images to audio and video, has presented a scenario where service providers can ex

markets and extract revenues from the customer segments that were previously unde

The mobile subscribers are encouraged to combine text, images, audio and video kn

that the Multimedia Service Center can seamlessly offer support to multimedia mess

the growing variety of devices, including the legacy handsets as well as the new-gen

standard devices.

MMSC platform allows the mobile operators to efficiently and swiftly monetize their M

capabilities, oversee their MMS portfolio’s every aspect ranging from content to deliv

new services.




The MMSC platform simultaneously supports multiple protocols including GSM, CDLTE and IMS on a single platform. It also supports the below listed standard MMS

• Mobile-to-mobile messaging

• Messaging to and from mobile devices and email

• Inter-carrier messaging

• Value added service provider messaging

• Full range of 3GPP audio and video formats

Often MMSC include integrated transcoding and optimization of multimedia messa

adapt various message types to receiving device’s characteristics, giving the users

widespread access to various multimedia contents.

Multi-protocol support




The web-based tools for MMSC enable the operators to gain visibility into detailed

information, like traffic summary statistics, enter-carrier and VASP messages along

total volume. Visibility into message status, User agent profiles and detailed loggin

improve troubleshoot, reducing the associated costs and improving customer servi

Web tools enhance visibility


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The maximum value of MMSC can be enjoyed by integrating additional features lik

blacklisting, whitelisting etc. as well as the option to restrict international text messa

blocking any specific country code.

VAS for maximum benefits


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what is mmsc platform

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