what is it about women and chocolate? is it about... · cadbury india ‘model’ farm. erinch...
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What is it about women
and chocolate?
TIM CAGNEY
Lansdowne Club
DR KRISTY LEISSLE
Chair
PROF. STEPHANIE BARRIENTOS
University of Manchester
Cocoa Production
Traders and
buyersEarly Crop
Care
Crop and
Harvest
Ferment
and dry
Gendered Social Relations:
Production
Grinders and
Processors
Chocolate
ManufacturersRetail
Consumers
Medium
quality
Low
quality
High
Quality
Simplified Cocoa-Chocolate
Value Chain
Gendered Social Relations:
Consumption
Male Cocoa Farmer’s
Adjacent Farm
Woman Cocoa Farmer
on Farm
Cadbury India ‘Model’ Farm
ERINCH SAHAN
Oxfam
Making the big brands sit up and take action
Erinch Sahan
Head of Private Sector Team (acting), Campaigns & Policy, Oxfam GB
Creating Change
Gather evidence, engage with
companies, empower
communities
Sensitise company to
its performance Spur public engagement &
build a movement for
change
Win Commitments
Monitor commitments with local
stakeholders, leverage corporate
influence at global levels
Engaging CONSUMERS>700,000 campaign actions
Leveraging Investor VoiceInstitutional investors spoke up (>$1.4t AUM)
Cocoa, Ghana and Cote d’IvoireThe challenges to address
• Women involved in most stages of cocoa production yet make
less than male cocoa farmers
• In West Africa women do nearly half of the labor on cocoa
farms but own just a quarter of the land.
• Cocoa seen as a “man’s crop” and women typically not valued
for contributions
• Few women farmers are members of cooperatives – can’t
access trainings or resources available to members
• Lack of decision-making power or control over assets
• Time poverty and burden of care
• Lower levels of literacy and
numeracy
Women’s Empowerment & CocoaThe commitments from the companies
Feb
2013
Apr
2016
Big Food Gender Scores
MELINDA BOHANNON
Department for International Development
Women’s Economic Empowerment and Agriculture
Melinda Bohannon, Deputy Director Growth and Resilience, DFID
Why now? A Global Framework for ActionThe High Level Panel seven drivers of change across four areas of work:
What is DFID doing?Action in Agriculture
• Our approach
– Promoting access to markets
– Financing inclusive business development
– Improving land tenure and access to inputs for women
– Improving the evidence base
– Driving gender equality across all our work
• Closing the inequality gap will reduce hunger and boost growth
What can you do?
HLP Report Launch: Tuesday 14 March 2017
• www.WomensEconomicEmpowerment.org
• HLP: @UNHLP #HLP #WomensEconomicEmpowerment
• IWD: #BeBoldForChange
HAZEL CULLEY
Marks & Spencer
ADDRESSING THE ISSUES FOR WOMEN IN M&S SUPPLY CHAINS
M&S HUMAN RIGHTS STRATEGY
DEFINING AREAS OF FOCUS
WHY DOES IT MATTER
Companies with women
on their boards
financially outperform
their rivals (Joy et al)
If women realise their full
economic potential it will
add $12 trillion to global
growth (McKinsey)
Women represent 70-
80% of consumer
spending (Forbes, 2015)
Gender equality is key to
ending poverty (United
Nations)
In the UK, only 18% of Ex-
Co positions are filled by
women and at one level
below this only 25% of
roles are filled by women
(KPMG Cracking the
Code, 2016)
In 2015 only half of the
world’s working age
women were in the
labour force
53% of women believe
that “ad campaigns
have a strong influence
on how women are
perceived in society”
Approximately 70% of
people in national
minimum wage jobs are
women
THE SITUATION FOR WOMEN
ERGON – better jobs for women in agribusiness
WHAT WE ARE DOING
GALS
Q&A
Stephanie, Erinch, Melinda & Hazel
Time to taste!
Break
DR KRISTY LEISSLE
Chair
LINDA BERCHIE &VICTORIA BOAKYEWAAKuapa Kokoo
Presentation by
Linda Berchie & Victoria Boakyewaa
Ghana
Victoria
Linda
Kuapa Kokoo
We belong to a farmers’ co-operative – called Kuapa Kokoo
• Kuapa was set up in 1993
• It started with 2,000 members and now we have over 85,000
• 35% of our members are women
• We produce around 7% of Ghana’s cocoa
Kuapa Kokoo
Kuapa has four income streams from Divine:
• Income for our cocoa. Fairtrade premium for every tonne of cocoa
• 2% of Divine Chocolate’s turnover
• 44% share of Divine’s distributed profit
What Fairtrade delivers:women learning income generating skills
What owning Divine delivers:women’s literacy and numeracy
classes
What owning Divine delivers: platforms around the world for
women farmers to speak
Now we have had the chance to speak!
Sadiq Khan, Mayor of London Nicola Sturgeon, First Minister, Scotland
Women love chocolate!
Women grow cocoa
Chocolate is your pleasure
Cocoa is my life!
BRAD HILL
The Co-operative
Raising the bar on sustainability
• We become the first UK retailer to source 100% Fairtrade cocoa.
• We are proud to announce that from May 2017, we will become
the first UK retailer to sell and use only Fairtrade cocoa in all of
our products, from the chocolate sprinkles on our doughnuts to
the chocolate chips in our Irresistible Triple Chocolate Cookies.
• Working in partnership with the Fairtrade Foundation to create a
new retail-ready version of Fairtrade's Cocoa Sourcing Program
to source all cocoa in Coop own-brand ranges
The commitment
• Will generate £450,000 in Fairtrade Premium per annum for
cocoa communities
• Will include over 200 of our Co-op products
• Will be completed by the end of May 2017
• Will see a five-fold rise in the amount of Fairtrade cocoa
sourced by the retailer
• Will take the total tonnage from 526 to 2,848 tonnes
SOPHI TRANCHELL MBE
Divine Chocolate
A Divine mission to empower
Divine Chocolate is aunique company
The only mainstream chocolate company in the world that is100% Fairtrade and farmer-owned
Everything we do is driven by our social mission:to empower farmers & chocolate lovers
Farmers receive 44% of profits
What does owning Divine mean for Kuapa Kokoo farmers?
Guaranteed minimum Fairtrade price for their cocoa$2000/tonne
Fairtrade social premium invested in their communities$200/tonne
2% of Divine turnover to Producer Support &Development• This more than doubles
the impact of Fairtrade• Over £2m contributed
to date
44% of Divine profits• Profit dividend since 2007• 2 members on the board• Knowledge of the industry• Power, including financing
4 income streams from Divine
Why it is so important to empower women cocoa farmers
…women work hard as farmers too (as well as looking after their children and homes) and have the right to benefit equally with men
…women cocoa farmers are particularly involved in the stages of cocoa farming that ensure the cocoa quality
…women invest their income in their families, the household and the communities, which helps communities thrive
How Kuapa Kokoo and Divine have worked to empower women
• Ensuring women are represented at all levels of the organisation
• Encouraging women to start women’s groups in their villages – to offer mutual support, and share knowledge
• Ensuring women cocoa farmers have equal access to all training and education opportunities, farming equipment and inputs
• Giving women unprecedented opportunities to speak about their lives to audiences all around the world
• Ensure women can really benefit from all the above – running literacy and numeracy programmes to give women the skills and confidence to stand up and be heard, and take an active role in their organisation
• Learning loops - Continually learning and improving and sharing to maximise impacts for women
20 years of empowering women
www.divinechocolate.com/DivineWomen
cc
Connecting cocoa farmers and chocolate lovers
Back of pack Inside wrapper
www.divinechocolate.com/DivineWomen
Celebrating over 20 years of Kuapa Kokoo co-operative
empowering women farmersDiscover their stories, how Divine has worked closely with Kuapa over the
years and the work still to do to empower women cocoa farmer
Women are on the rise
“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half its citizens..”
Michelle Obama
Women empowered to make a better world
• Given an equal opportunity, women make positive contributions to their families, their communities, their businesses and their nations
• Around the world women are overcoming prejudice and fear to speak out and claim their rights – and offer their valuable contribution
• Equality is better for everybody – inequality is bad for everyone
• Achieving gender equality is one of the UN’s Sustainable Development Goals – business and governments need to sign up
It’s a vision we can all be part of
• We can push for more women on company Boards around the world
• We can make sure more women elected to key roles in Government
• We need to see all development and sustainability initiatives delivering equally for both men and women
Divine is playing a proud part in a worldwide movement that is reaching a tipping point
Chocolate is something women identify with and cherish around the world
You can be part of it, choosing Divine, and telling our stories
A delicious place to end today’s Briefing
Q&A
Linda, Victoria & Sophi
Meda wo ase!!
Thank you
Adwoa Asianaa