what is good public relations by wayne chen - avoiding pr traps
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A crash course into the world of public relations and tips to avoid the traps. Great for marketers, public relations specialist and anyone interested in spinning their story. Pocketsquaremedia.coTRANSCRIPT
Crash Course In PR By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ To shape and maintain the image of a company, organization or individual in the eyes of the client’s various “publics”
¡ “Public” is anyone who has ever or will ever form an opinion about the client
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR is telling the client what they need to hear instead of what they want to hear
¡ Best PR strategy needs the support from the good product and service they discuss § Failure will harm reputation
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR is not just about the glorified launch
¡ Good PR strategy will build and sustain brand support
¡ Incrementally changing consumer behavior and opinion over steady and candid communication to both the “Media” and “Consumers”
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR honors the client’s customers an a special way
¡ Good PR strategy enables dynamic communication on favorable to critical feedbacks
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR is proactive with idea generation and proactive approaches
¡ Good PR strategy balances the “Need” and “Need to”
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR leverages pre-‐existing relationships with influential people of the target customer or media
¡ Good PR strategy works best with trusted relationships and credibility earned over years of effort
¡ Good PR must have definition of success and measurable results
¡ Good PR strategy should have target markets, goals and reach
¡ Buzz and awareness can be tracked and measured
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
¡ Good PR doesn’t always need famous names to get published
¡ Good PR strategy should focus on relationships and a good story
¡ Compelling and exciting story that is of interest to the Media and the consumers will always get published
Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!