what is expected from the pga professional in the eyes of a facility’s general management
TRANSCRIPT
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What is Expected from the PGA Professional
in the Eyes of a Facility’s General Management
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The Skills of the PGA Professional
Traditional Golf Skills Successful Business Skills
Human Relations SkillsLeadership Skills
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Traditional Golf Skills
Golf Operations ManagementTeaching and Player Development
Tournament Management MerchandisingPlaying Ability
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Golf Operations Management
• Policies & Procedures for the Golf Operation in line with the Facility’s Mission
• Organize and Train theGolf Operations Team
• Maximize Employee Performance
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Teaching & Player Development
• Individual Instruction for All Skill Levels• Group Instruction & Clinics
• Work with Different Golfer PopulationsJuniorsSeniorsWomen
Individuals with Special Needs
• Get Golf Ready• Tee it Forward
• Golf 2.0
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Tournament Management Skills
• Develop and Plan the Facility’s Tournament Business
• Promote and Market the Events• Supervise the Competition
• Review and Evaluate for Ways to Improve
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Merchandising Skills
• Identify Customer Needs• Develop Customer Relations
• Attractive Displays• Product Knowledge
• Train the Entire Team to Sell• Add Value Added Services
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Playing Ability
• Demonstrate Different Shots & Ball Flights• Play Golf with Members/Customers
• Tournament Accomplishments Amateur
CollegeSectional & National
PGA Tour
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Successful Business Skills
Financial ManagementMarketing and Sales
Personnel ManagementCommunication
Time Management and PrioritizationMeasuring Success
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Financial Management
• Knowledge of General Accounting and Bookkeeping Principals
• Track Payables and Receivables • Budget Golf Operations Costs
• Create Buying Plans• Find Ways to Generate Revenue
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Marketing & Sales
• Analyze Market Opportunities• Understand the Customer
and the Competition• Plan Effective Marketing Programs,
Advertising Campaigns and Sales Promotions
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Personnel Management
• Set Performance Goals and Standards• Create Job Descriptions
• Develop Employee Training Programs• Conduct Performance Evaluations• Recognize Employee Performance
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Communication
• Policies and Rules• Communicate Events with Club Personnel
• Letters and Memos• News Releases and Newsletters
• Promotional Materials• Use New Technologies• Master of Ceremonies
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Time Management & Prioritization
• Schedule Daily Activities• Rate the Importance of Each Activity• Schedule Weekly and Monthly Plans
• Take Advantage of Idle Time• Keep “To Do” Lists Up to Date
• Control Time-Wasters
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Measuring Success
• Financial Results• Customer / Staff Feedback• Customer Comment Cards
• Member Surveys
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Human Relations Skills
Positive Engagement RoutinesInterpersonal
Self ManagementTeam Building
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Positive Engagement RoutinesCustomer Service Skills
• Apply the GEODE ModelGreet the Customer
Enquire About Their NeedsOffer a Product or Service
Deliver the Product or ServiceEvaluate the Outcome
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Interpersonal Skills
Incorporating the Seven Interpersonal Skills 1. Stating Your Purpose Clearly
2. Provide a Compelling Rationale3. Encourage Open Expression
4. Showing Understanding5. Inviting and Giving Specific Feedback
6. Reframing a Difficult Situation7. Acting with Integrity
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Self Management Skills
• Lead by Example• Identify Goals
• Develop an Action Plan• Assign Priorities
• Analyze Time Use• Write and Prioritize “To Do” Lists
• Review and Evaluate
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Team Building
• Meet and Exceed the Needs of the Customer• Reduce Costs by Cross Training Employees• Improve the Quality of Services by Working
Together as a Team
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Leadership Skills
MotivatorMentorCoach
Team Builder
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Motivator
• Provide Employees with Purpose and Challenge as it Relates to the
Facility’s Mission • Establish a Positive Work Environment
• Clarify Expectations• Express Appreciation
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Mentor
• Share Professional Skills and Experiences• Foster a Supportive Environment in which
Successes and Failures can be Evaluated• Improve the Employees Understanding of
their Roles in the Organization
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Coach
• Maximize Individual Strengths for the Good of the Team
• Help Individuals Overcome Personal Obstacles• Teach New Skills and Competencies for the
Good of the Team• Prepare Individuals for
New Responsibilities and Opportunities
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Team Builder
• Understand the Facility Mission• Define the Team’s Purpose
• Set Realistic Goals• Define the Measures of Success• Clarify Roles & Responsibilities
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Facility Types and Ownership
Traditional
For Profit
Resort
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Traditional Clubs
Traditional Golf Skills
Human Relations Skills Business Skills Leadership Skills
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For Profit Clubs
Business Skills
Human Relations Skills Traditional Golf Skills Leadership Skills
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Resorts
Human Relations Skills
Leadership Skills Traditional Golf Skills Business Skills
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The PGA Certified Professional Program 2.0Advanced Education
Career Paths• General Management• Executive Management• Golf Operations• Instruction• Ownership Leasing• Retail
Certifications Available• General Management• Golf Operations• Instruction• Player Development
Certified Professionals are Eligible to Pursue PGA Master Professional Status