Marlies van Dijk

@tweetvandijk

Human

centred

Analytic

Rule-based

Functional focus

Good at exploiting

Capture value

Execution oriented

Errors of omission

Creative

Tool-based

Emotional focus

Good at exploring

Create value

Invention oriented

Errors of commission

HOW DESIGN DIFFERS

Some Examples from Healthcare

70 – 80% sedation rate for kids

…and you need to have an MRI. This is what you see.

A team at GE got on their knees (among other

techniques) and reimagined the MRI as an adventure

The sedation rate dropped 90%

(and saved on costs)

http://uhnopenlab.ca/wp-content/uploads/2016/10/Hospital-Handbook_eBook_2016-08-24.pdf

http://www.brunel.ac.uk/news-and-events/news/articles/Children-fly-through-surgery-in-new-Superhero-gowns

Visual thinking

http://design4ahs.wixsite.com/designlab

@Design4AHS