what is branding ?
DESCRIPTION
Here you find a proposition of definition of Branding, inspired by an article from Josh Kaufman (editor of the personalmba website).TRANSCRIPT
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BRANDING
http://lifeinterlude.wordpress.comhttp://twitter.com/ericbounyavath
WHAT IS
??
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This content is inspired from an article I’ve read on a great blog edited by Josh Kaufman called “The personal MBA ™”
You can visit the Blog athttp://personalmba.com/branding-overrated-buzzword/
Thank you Josh
CONTENT USED WITH PERMISSION
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‘‘Branding is, by far, the single most
over-used and over-hyped business-related concept. I don’t say this lightly. My previous day job was marketing measurement for Procter & Gamble, the company that invented the term.
Josh Kaufman
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BRANDWHICH
elements.
a
COMPOSEDIS
WITH
Influencing
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REPUTATION
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CONNOTATION
REPUTATION
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CONNOTATION
REPUTATION
CONSISTENCY
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REPUTATION
What people generally think about a product, a service, a company.
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‘‘
Moleskine Notebooks have great paper.
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Audi produces high-performing cars.‘‘
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‘‘
Getting Things Doneis the bestproductivity bookthat has everbeen written.
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CONNOTATION
The message you or your business is actively trying to present to others.
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VolvoVolvo
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SAFETYSAFETYVolvoVolvo ==
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AppleApple
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COOLCOOLAppleApple ==
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SEXYSEXYIS
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CONSISTENCY
Acting and presenting yourself in the same way over time.
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If you’re niceto your customersonly half the time, what experiences will they remember ?
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If you say you’re “trend-setting”one moment and “traditional” the next,
what will your customers think?
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If you’re changing the face you present to the world every few months, what will people believe about you?
liar liar
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TheThe
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TheThe EndEnd
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http://lifeinterlude.wordpress.comhttp://twitter.com/ericbounyavath
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