Different brands

Group Members

Aqib Farooq Saurabh Diwan Harshpreet Singh

Mehta

Livestock branding, the marking of animals to indicate ownership

Human branding, as body modification or punishment

Branding (BDSM), bonding of the partners and marking of a submissive

Wood branding, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.)

Vehicle title branding, a permanent designation indicating that a vehicle has been "written off"

Brand, a name, logo, slogan, and/or design scheme associated with a product or service

Brand management, the application of marketing techniques to a specific product, product line, or brand

Nation branding, the application of marketing techniques for the advancement of a country

Personal branding, people and their careers marketed as brands

Co-branding, associates a single product or service with more than one brand name

Branding agency, a type of marketing agency which specializes in creating brands

Faith branding, the application of marketing techniques to religious institutions or individuals

1962: Phillip Knight, a Stanford University business graduate and former member of the track team, arranges to import athletic shoes from Japan and sell them in the U.S..

1964: William Bowerman becomes a partner by matching Knight's investment of $500.

1969: It now has several stores and 20 employees; sales are close to $300,000.

1971: Nike, capitalizing on the Greek goddess of victory. The first Nike product sold with the new symbol is a soccer shoe.(Creation of the swoosh logo)

1978: The company changes its name to Nike.

1980: Nike goes public, offering shares of stock.

1990: Nike files suit against competitors for copying the patented designs of its shoes, and also engaged in a dispute with the U.S. Customs Service over import duties on its Air Jordan basketball shoes.

2001: Nike opens its first Nike Goddess store, a unit targeting women, in Newport Beach, CA.

2003: Nike purchases Converse Inc.

Michael Jordan

Put Nike on the map 1984-1985 Nike saw a decrease in their

earnings for the first time ever Influenced them to make their first

specialty basketball shoe Since then, Michael and Nike together

have generated billions of dollars in revenue

“World Sports Hero No. 1” Jumpman logo is one of the most easily

recognized symbols throughout the world

Tiger Woods

1998-2005 Estimated that Nike paid him $40

million More attention than Michael Jordan

and Bo Jackson 3 pg. ad in Wall Street Journal 30- and 60- second TV spots

Aired during college football, major league baseball, the U.S. Open, SportsCenter and Monday Night Football

Roger Federer

The newest Nike sensation

Nike signed Roger for 10 years for $18 million…

Federer’s agent at IMG, Tony Godsick, declined to comment… Nike did not reply to requests for comment by press time.

At press time, Federer is holding 16 Grandslams titles …

2006 Introduces a new brand RF

Branding: powerful marketing mechanism used by Nike Leads to higher and more consistent product

quality.

Increases innovation by giving producers an incentive to look for more new features that can be safeguarded by the patent.

Branding results in more product variety and choice for consumers.

Branding provides consumer information about products and where to find them.

Reach (Global)Positioning (Up market)Target MarketBrand LoyaltyAdvertising / SponsorshipsBrand Extensions / ExpansionsBrand rank and value

StrengthsStrengths High brand loyaltyHigh brand loyalty Rich QualityRich Quality Has a very large product Has a very large product range .range .

WeaknessWeakness Stiff competition from Stiff competition from brands like adidas, puma brands like adidas, puma etc…etc…Had covered only the good Had covered only the good markets of the nations .markets of the nations .

OpportunitiesOpportunitiesProduct development offers Product development offers Nike many opportunitiesNike many opportunities

ThreatsThreatsFake products.Fake products.Nike is exposed to Nike is exposed to international nature of trade.international nature of trade.

Sponsorship for sporting events Advertisements. Rebates and Discounts. Conducting fashion shows.

FUNCTION AND FASHION

Now, Nike concentrates on two aspects function and fashion.

In 1960’s Nike entered the market with function due to which they Failed in early times.

Nike believes if you have a body, you are an athlete.