Audience feedback can be defined as information gained (in this specific context) from potential people who are the audiences, which could help to enhance media product/s and gain relative information to meet the wants and needs of media consumers.

We have dished out target audience questionnaires on December 2013 to 8 male teenager and 8 female teenagers. The main target audience which we could possibly identify was working class predominantly male, black.

However we decided to create a questionnaire to identify the wider spectrum of audiences who would view our music video Oh No this questionnaire is aimed to ask questions to people aged between 18 and 25 as they are our target age.

We asked several questions around the music industry. As deeper the audience went into the questions the more we narrowed the question to rap/hip-hop relevant answers to help us with Oh No.

We asked the first question what is your favourite genre of music 51% identified and answered Hip-Hop. This was an instant ‘positive finding. As meeting the dominant audience’s needs is relevant. As well as the later questions revolving around more hip-hop fielded and worded questions would make sense to them. This told us that we need to adapt our music video Oh No and encode likable hip-hop conventions to meet our suited audience.

The second question how does your favourite artist dress, the 2 main answers we got were ‘casual’ by 27% and Flashy by 22%. This therefore gave us huge thought on the characters take on clothing. We want the audience to feel a part of our music video and actually take in multiple and fluid identities. We as the cast want to get as close as we can to the audiences take on hip-hop. And fix

our production to their expectations. That is what we did in choosing characters clothing in the video.

Capone and Cash were both wearing middle-class clothing’s such as a luxurious flashy fur coat, smart blue stripped shirt and a blue plain one with a cap on and a suit coat. And working-class costumes such as tracksuits, normal jeans, hoodies, durags and a puffer jacket. Even we made the victim in this case Rabul Ahmed to wear a long professional overcoat. And grey casual hoodie, with a blue and white stripped and checked shirt in the arcade of the scenes.

Capones Casual Costumes

Capone’s Flashy Costumes

Cash Casual costumes

Cash Flashy Costumes

Rabul Ahmed’s Casual Costume

Rabul Ahmed’s Flashy Costumes

From the audiences answer of question 2 we got a real understanding of what each character should wear. And to follow hip-hop audience’s perceptions answers was our main goal in constructing Capone ft Cash Oh No.

From our questionnaire we also found out 67% of our audience preferred fast pace editing. This was crucial therefore we really encoded a lot of different variety of shots and locations. As well as in regards to editing a lot of additive dissolves and speed control settings where changed to 100% plus. To make the clips play faster to the audience. We wanted the audience to view our video as flashy as it could be.