Upload File

what factors affect the rate of diffusion and consumer adoption of newly launched products and...

  • Home
  • Marketing
  • What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?
10

Upload: sameer-mathur

Post on 12-Aug-2015

32 views

Category:

Marketing


2 download

Report

Tags:

TRANSCRIPT

Page 1: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?
Page 2: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?
Page 3: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

Stages in theAdoption process

Page 4: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?
Page 5: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

Consumer adoption process

1. Awareness2. Interest3. Evaluation4. Trial5. Adoption

Page 6: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

Factors Influencing

The Adoption Process

Page 7: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

• Innovators: Technology enthusiasts

• Early adopters: Opinion leaders

• Early Majority: Deliberate pragmatists

• Late Majority: Skeptical conservatives

• Laggards: Tradition bound

Page 8: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

The effect one person has on another’s attitude or purchase probability

License      All rights reserved by Géraldine Hofmaier

Companies often target innovators and early adopters with product rollouts

https://www.flickr.com/photos/geraldinesupernova/
Page 9: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

Relative advantageCompatibilityComplexityDivisibilityCommunicability

Organization’s readiness to adopt innovations

Page 10: What factors affect the rate of diffusion and consumer adoption of newly launched products and services ?

Image Credits :(Flickr users)

tyler.elizabethRebecca TifftWesley FryerGéraldine Hofmaier


Pro-friends Newly Launched Project

Gameimax newly launched surgery games for kids

Newly Card Launched in 2015 by top Manufacturer

What factors affect the rate of diffusion and consumer adoption of newly launched products and services

STUDENT TEACHING HANDBOOK - Newly launched STEM program targets

UNITED STATESd18rn0p25nwr6d.cloudfront.net/CIK-0000018926/86197e64-f8...network and our newly launched CenturyLink Edge Compute products are meeting that need. For one global customer,

Check Quick POS Newly Launched POS Hardware Systems in Australia

THE FUTURE OF€¦ · offers a complete line of cutting edge solutions conveniently delivered via our newly launched ecommerce site, . We are committed to …

solutions - ABB Bearings solutions ... two-year period, ... Baldor’s Dodge mounted ball bearings as part of its newly launched MRO strategy

Newly launched project vatika independent floors | get details

5) what factors affects the rate of diffusion and consumers adoption of newly launched products and services

Disrupting Telecom - An Analysis of Airtel's so called newly launched venture 'Open' Network and How to Win

ebc.ie.nthu.edu.twebc.ie.nthu.edu.tw/StudentProject/NTUTProject/Projects... · Web viewKnow what factors affect the rate of diffusion and consumer adoption of newly launched products

SuSTAiNAbiliTy enVironMenT · donation, organ donation pledge, health talk on stress management and stress relief exercises. • Gamuda Wellness Month - a newly launched programme

Series of Statistical and Informational Posts for Newly Launched Mobile Apps · 2018. 9. 11. · Series of Statistical and Informational Posts for Newly Launched Mobile Apps .

eprints.staffs.ac.ukeprints.staffs.ac.uk/2584/1/2584 Smedley IJWBC FinalVe…  · Web viewEngagement in a newly launched online support community for Complex Regional Pain Syndrome:

PRESS MONITORhsilgroup.com/.../Better_Interiors_November2015_Festive_Offerings_… · range of custom gifts such as mugs, watches, wall clocks and bed linen. Newly launched, the Opera

Volume No. I Issue No. 80 UPL Ltd. - FundsIndia...company’s newly launched product Shagun (wheat herbicide) also performed well. Likewise, in FY16, UPL re-launched a soybean herbicide

Godrej Greens offers 2bhk & 3bhk Newly Launched Flats in Undri Pune by Godrej Properties

CHAPTER- 20 · Web view5. What factors affect the rate of diffusion and consumer adoption of newly launched products? New-Product Options and the innovation Types of new products

Nutrition Guidelines for the Caribbean - Health Ministrieshealthministries.com/sites/healthministries.com/files/presentations/pdf/Nutrition...Barbados •AMONG the goals of the newly-launched

EMAAR MGF NEWLY LAUNCHED "CAPITAL TOWER 1 DOWN TOWN" @ 9873516559

Top Features Of The Newly Launched Oppo F3 Plus Smartphone

What factors affect the rate of diffusion and consumer adoption of newly launched products and service

2017... · And through our newly launched People Power initiative, ... AS OF TODAY, WE'VE LAUNCHED 1 16 LEGAL CHALLENGES AND COUNTING.... Anthony …

SOCIAL WORK FIELD EDUCATION MANUAL - Newly launched STEM program

Apartments in Bangalore - Newly Launched Properties | Dreamz Infra

AIRASIA Xairasiax.listedcompany.com/misc/qr/presentation_slide_3Q2015.pdf · Opportunity to stimulate new market with newly launched routes, such as Sapporo, Delhi, and improve flight

Southeastern Arizona Contractors Association … 2011 SACA... · newly-launched International Green Building Code (IGBC), ... Southeastern Arizona Contractors Association 197-B,

Brief Update on Newly Launched Congressional GPS Caucus ... · Purpose of the GPS Caucus •Launched on March 12, 2019. •The bipartisan, bicameral caucus is intended to bring heightened

Ace city : a newly launched residential project by ace group @ 9250002243

Factors affecting the rate of diffusion and consumer adoption of newly launched products

CEO Report - portphillip.vic.gov.au · barbeque officially launched the upgraded Olive’s Corner memorial park. Upgrades include newly paved paths, a new irrigated central lawn area,

Bangkok - content.knightfrank.comcontent.knightfrank.com/research/907/documents/en/q2-2015-bangkok... · 4 Pricing Trend the prices of newly launched condominium projects continued

digital transformation - ae.ingrammicro.comae.ingrammicro.com/ae/media/Review-Magazines/Review_May2018.pdf · Ingram Micro has launched its newly formed IoT (Internet of Things) Business