INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS

What factors affect the rate of diffusion and consumer

adoption of newly launched products and services ?

HIMANSHU UMARIA

IIT DELHI

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AdoptionAdoptionAdoptionAdoption is an

individual’s decision

to become a regular

user of a product.

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The spread of a new idea from

its source of invention or

creation to ultimate users of adopters.

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Awareness

aware but lacks info

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Interest

seek info

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Evaluation

consider to try products

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Trial

try to improve his estimate of its value

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Adoption

decide as regular user

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FACTORS INFLUENCING FACTORS INFLUENCING FACTORS INFLUENCING FACTORS INFLUENCING

THE ADOPTION PROCESSTHE ADOPTION PROCESSTHE ADOPTION PROCESSTHE ADOPTION PROCESS

� Readiness to try new products and personal influence

� Characteristics of the innovation

� Organizations’ readiness to adopt innovations

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five Adopter Groups

Late Majority

Early Adopters

Early Majority

Innovators

Laggards

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Time of Adoption of innovationsTime of Adoption of innovationsTime of Adoption of innovationsTime of Adoption of innovations

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RECAPRECAPRECAPRECAP

1. Adoption process

2. Innovation diffusion process

3. Stages in adoption process

4. Influencing Factors

5. Adapter groups

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CREDITSCREDITSCREDITSCREDITS

https://www.pinu.com.ua

https://www.kaskus.co.id

https://www.medicaldaily.com

https://www.blogspace.byariane.com.au

https://www.consmopolitan.co.uk

https://www.afyear.com

https://www.en.wikipedia.org

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THANK YOUTHANK YOUTHANK YOUTHANK YOU

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DISCLAIMERDISCLAIMERDISCLAIMERDISCLAIMER

Created by Himanshu Umaria, IIT Delhi ,

during an internship by Prof. Sameer Mathur,

IIM Lucknow.www.IIMInternship.com

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