what does marketing and martech have to do with social selling
TRANSCRIPT
Marketing Needs to Know More about Sales
Sales Needs to Know More about Marketing
We all Need to Know More about our
CUSTOMERS
@jill_rowley #SocialSelling
Meet the Modern Buyer
@jill_rowley #SocialSelling
Digitally-driven Socially-connected
Mobile Empowered
@jill_rowley #SocialSelling
Social Selling is using Social
Networks to do Research to be
Relevant to build Relationships that
drive Revenue.
(Customer Lifetime Value & Advocacy)
Social Selling: It’s not a one-off• Executive Sponsorship
• Program Owner
• Alignment: Marketing, Sales, Sales Enablement, Sales Training, Sales Ops, Marketing Ops
• Sustainable training program
– 101, 201, 301
– Live and eLearning
– Certification
• Provide repository to store everything “social”
• Deliver content calendars to make sharing easy
• Celebrate successes
• Share best practices & provide coaching
• Embed in process & systems (CRM)
• Recognition & Rewards
• Track results@jill_rowley | #SocialSelling