ct martech for sharing

7/17/2019 CT Martech for Sharing

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Presented on October 7th, 2015


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Your Award Winning MarTech Division

2007 Leading Real Estate Companies of the Worlds Best Marketing Piece

2007 Luxury Portfolio Conference Luxury Presentation Materials Award

2008 Quebecor Gold Ink Award for Corporate Magazine Print Quality

2008 Internet Advertising Competition Web Award for Best Online Marketing Campaign

2008 Leading Real Estate Companies of the World Corporate Brand Advertising Award

2008 Luxury Portfolio Conference Company Brand Advertising Award

2008 Luxury Portfolio Conference Company Luxury Property Advertising Award

2009 Luxury Portfolio Conference Company Luxury Corporate Branding Award

2010 Leading Real Estate Companies Best Marketing Piece Award

2011- Web Marketing Association WebAward for Best in Real Estate website

2012 Communicator Awards for Best Home Page and Best Real Estate Website

2013 Most Innovative Brokerage Tool by Inman News for Touch Screens

2013 Best Overall Website by Leading Real Estate Companies of the World


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2014

Leading Real Estate Companies of the World Awards

vs. 600+ Global Real Estate Firms

Best Visual Design Halstead.com Corporate Brand Advertising Award Halstead.com Mobile Campaign

Specialty Marketing Award Re-designed Halstead Property Business Cards

Interactive Marketing Award Touch Screen Real Estate Search

2015

Leading Real Estate Companies of the World Awards

Most Innovative Brokerage Our innovative use of technology, social media, v

philanthropy, and web/mobile products.


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6/100The Big Three Real Estate Section Front, Featured Properties, Search A


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The Big Three Contextual Ads, Featured Properties


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Zillow/Tr

Featured Propeon each of thes


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Accessible from any device

Faster than any other mobile site in real estate

More content and property information than any ot


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!"#$%"&' )*+

!"#$% '()* +$%)%( !"#, %- +,.#)/( 0"1(-

8)#%4(# 9-/:,(4%)#; !"*, "?@ 9(A"4"%"-4 0"1(- 8#-1:/

BC(# D666 0"1(-$ "4 B:# E".#

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!"#$%"&' .#/,

Property Tours$400 for over $1M and $300 for properties u

Agent Video Biographies

$400 for an agent for a $2500 actual cost

Neighborhood Tours

40 different neighborhoods toured

Behind the Numbers

2 Quarterly Market Report Show hosted by

How To Tutorial Videos$400 for an agent for a $2500 actual cost

Costs for Each Off the To


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Print and Online campaigns that pro

corporate brand identity2006 How Real Estate Gets Real Campa

2007 Real Access to New York Campaig

2008- S3 Level of Service Campaign

2009 Value Factor Campaign

2011 The New Halstead.com

2012 Pinterest.com Real Estate Eye Can

2013/14 New Halstead Mobile Fully Exp


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Most Innovative Brokerage


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Needed A Bigger Home Campaign


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Halstead App Campaign


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20+ storefront locations w/ awnings, touch screens, displays and flat screens promotin


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WriteAgent Bio or work with a copywriter

Review with Director of Sales in your office

Enterinto Halstead Marketing Center thru admin or email to [email protected]

1. Create Your Agent Biography

You will be notified when next professional agent photo shoot takes place by Sandy Coots

After the shoot, youll be emailed a contact sheet link to choose from

2. Get Your Agent Headshot

Go to the Halstead Marketing Center or speak to admin and under Past Closings to enter them in. This will automatically

3. Enter in Your Past Closings


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Announces you to the firm, no cost to you 100 free through your admin

IVE

MOVED!

IVE

MOVED!

halstead.comNewYorkCity Hamptons Connecticut NewJersey HudsonValley

499ParkAvenue

NewYorkNY10022

green is better 100% of Halsteads direct marketing cards are

printed on FSC recycled paper using the most energy efficient process.

Geri EpsteinLic. R.E. Salesperson

Building SpecialistHalstead Property, LLC

t: 212.381.3279 c: 917.969.2579

[email protected]

!"#$ &"'()"*+' ,- ./" 0/1$2/(334

5-+"$ 67 8"#$' (* +/" 91'(*"''4 : #; +/$(33") +, #**,1*2" +/#+ : /#$,?"$+8@ : 9"3("


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STEPS

Speak to Your Sales Director

Know Your Message

Know Your Audience

Know Your Budget

Email [email protected] to set an appointment/call


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Designed by our Art Dept, .39 per card plus postage

!"#$%&' THINKING OF SELLING

YOURAPARTMENT?OUR RECENT SALES IN THE VIRGINIA APARTMENTS

2 26 E a st 12 th S t re et , A pt 6H 1 B ed , 1 B at h 2 2 6 Ea st 12 th S t re et , A pt 7G H 2 B e d, 2 B a th 2 26 E a st 12 th S t re et , A pt 2A 3 B ed , 1 B at h


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Let your contacts know the state of the market Email out the CT report or video


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Placed on your bio page, ProperTV, your agent website, youtube, googlevideos, and facebook. Only $400!


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$29 a month


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We ensure that we will newly painted post and

each listing along with a

directives placed for ea

high traffic street locale

Note: Outdoor signage

zoning ordinances.


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halstead.com40+ Million Hits Per Month

2+ Million Unique Visitors Per Month


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How You PresentA Property Is A Reflection

Of !"#$ &"'

($) !*+,-


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Your listing is streamed automaunmatched exposure on the weestate searches on over 30 sitehalstead.com, nytimes.com, nystreeteasy.com, observer.com, luxuryrealestate.com, etc

For a full list of our partners dowPartners One Sheet in H-Net.


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Your listing is waiting to be photographmarketing approved list of photographcompetitive prices.

How Do I Order?

Through your administrator

Cost?

Varies from $250-300 off the top for phthe top


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Visit the Halstead Marketing Center to order.

Free for over $1M or $25 for under $1M.


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H- 2


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Your listing can be drawn by a licensespecialist at Floorplan Online at compe

How Do I Order?

Through your admin

Cost?

Varies from $100-$300+ off the top, or

photos.


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Documentary Fwith you to capt

home and the dcant capture.

How Do I Orde

Order through thMarketing Cente

Cost?

$300-400


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Higher Level of Videthat is lifestyle orien

you a glimpse of howin that home rather the home.

How Do I Order?

Email Marketing@H

Cost?

$500+


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How Do I Order?

Order through the Halstead Marketing Center to order.

Cost?

$75 per staged photo


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Every home withour site automat

with StreetView listing and map tidea of street an


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Every home comability to instantly

facebook, twitterIt also tallies in rmany users sharplatform.


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Every piece of pyour property wi

listing page.


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Since we are the innovatorStorefronts, it is a must to s

property in our office windobe 3 people deep on someof potential buyers. Transito move forward to LED Dis

How Do I Order?

Go to the Halstead MarketiCost?

No cost


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Propose your best photo, if appr

NYTimes.com and WSJ.com Fe

Facebook, Twitter, Tumblr, Pinte

20+ Flatscreens throughout Tri-

How Do You Appear?

Submit request through the HMCProperty

Cost?

No cost if chosen


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Be ready with all of your information on

your exclusive for open houses byordering color showsheets.

How Do I Order?

Order through the Halstead MarketingCenter

Cost?

No cost


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6x9 Glossy Postcarmailing or to hand o

houses.How Do I Order?

Go to Halstead Mar

Cost?

$0.39 per card


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5.5 x 5.5 CompactProfessionally Printe

appeallingHow Do I Order?

Go to Halstead Mar

Cost?

100 free for properti


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For a high end exclusive owill design an appropriate fbrochure for your property.

Company moving to heavy

How Do I Order?

Thru admin who will order

Cost?No cost for 50 for our LuxuProperties


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These are easy to use, attracto insert into an email to promlisting, upcoming open housesigned to your sphere of persthat fit our style guide.

How Do I Order?

CT/HPT: Admin

Cost?

No Cost


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Hand-picked by Managembook features our top list

award winning perfect bojewel of a marketing piecMillion Total Online and Pin WSJ.

How Do I Order?

Through the RealPlus Ad

Cost?

No Cost


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9 times a year we will do a full page House ad in the NY Times Sunday R

Editorial Section promoting all our OHouses in Tri-State region

How Do I Order?

Will be notified in advance

Cost?

Small cost out of budget to promote house


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Two Page Spread in every issueof NY Times Homes. Comes out

once a month and reaches over500,000.

How Do I Order?

Email [email protected]

Cost?

$250


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9 times a year in the national circulationof the WSJ to over 1.6 Million our topproperties.

How Do I Request?

Diane Ramirez Chooses each month

Cost?

No Charge if Chosen


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These publications we are in a full page omonth or quarterly and they each have re380,000 with an average reader income oabove and are hand delivered to top doothroughout Manhattan or to the HamptonExecutive team chooses the best propert

Each are $200 if you wish to guarantee pcontact Sandy Coots if interested

Local Media


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Speak to your admin. Our goayour property when new to m

houses, and price changes.Cost?

No Charge

Additional Venues out of pockfrom Sandy Coots

Connecticut Cottage & Gardens


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Corporate ad promoting one peach office that is the best ph

Strictly eye candy.Cost?

No cost, Erica coordinates witdirectors.

g


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Certain price points rece

cards if you request themCost?

No Charge for 100 cards


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Twitter.com/Halstead

Twitter

45,200 Followers

@HalsteadHalstead Agents, Competitor Agents, Extended In

Consumers/Clients, Reporters/Blogge

Neighborhood, Industry, Economic, Company


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Facebook.com/Halstead

Facebook

22,000 Likes

Halstead Agents, Competitor Agents, Extended InConsumers/Clients, Reporters/Blogge

Most Visual and Potentially Viral Message of


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LinkedIn ProfessionalNetwork


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Halstead.com/Blog

Tumblr Halstead Blog


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Free Promotion as a Neighborhood or Real Estate Expert

Come to Us with Topic, can be a series or one

Halstead Blog Receives 26,000 unique visitors weekly

On Home Page of Halstead.com for full day reaching 50,000 unique vi

Promoted in our Social Network of 100,000+

Placed On Your Agent Page on halstead.com or Agent WebsitePromoted to Company in Weekly Email


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Halstead.com/EyeCandy

Pinterest Real EstateEye Candy


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Instagram.com/Halstead

Instagram Snapshotof the Day


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GET & GATHER


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1.

Gather in outlook contacts or an excel sheet so that you can easily expdata to constant contact.

2.

Business and personal contacts put together3. Open House Sheets ask for email address first and phone number sec

Explain in the sheet what the attendees will receive for subscribing so tknow what to expect when they receive your emails.

4.

In your email signature include a link to subscribe5. On facebook and your social media promote your newsletter and the li

subscribe.


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75RULE

SIGN UP


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Go to constantcontact.com

Cost of account is free, service ranges from $25-75 a month

WHY CONSTANT CONTACT?


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Cant mass email from your personal account because you dont have an

unsubscribe component

You run the risk of being labeled spam by an email server of a company thaving all your future emails go to their spam filter.

Cant send out more than 30 at a time through our email servers

Provides performance analytics

Can schedule emails

Great customer service and video tutorials


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PROPERTY PROMOTION


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Order emailable show sheet this week in the Halstead Marketing Center t

can take and embed a link to in Constant Contact and send out to your cothat you feel are in the market


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SPECIAL MESSAGE


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Throughout the year Halstead Property will email you hyperlinked email im

that promotes a new initiative, holiday or important reminder that you canalong to all your contacts


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INBOX CONCIERGE


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Available for order thru the Halstead Marketing Center.

We find one great thing to do in NYC each day of the month and you senfollowers. All you need is at least 150 contacts and a constant contact accwe will load it in for you and schedule.


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EMAIL NEWSLETTER


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Available for order thru the Halstead Marketing Center.

First stage of rollout is adhering to a corporate template that you can viewHalstead Marketing Center.

NEWSLETTER CONTENT Featured Exclusive & Closing


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Featured Exclusive & Closing State of the Market Information Absorption Reports/Economic Reports

Videos Property/Neighborhood/Behind the Numbers/Agent Bio Online Portfolio Company News/Initiatives Local news and current events from our twitter feed Links to content from blogs and news sources on local news

Work out cobranding w/ a restaurant or store that provides value

Anything you can come up with.


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