what do you know about being “disruptive”?
TRANSCRIPT
What Do You Know About
Being “Disruptive”?
Being disruptive is all the rage these days
in the business world
Everyone is so eager to jump in on the
“disruption” bandwagon that they forgot
about the fact that they literally know
nothing about it
Many CEOs can’t articulate the “disruptive”
factor that makes their product different
from everything else available in the market
2 Types of Disruption
New Market Disruption - a new product or
service is created to target customers who
have needs that have been ignored and
unserved by existing products
Examples: Ryanair, AirBnB, Uber, etc.
Low-end Disruption - a product or service aims
at consumers who are at the bottom of an
existing market & care more about cost of use
than the features of the product that valued
by customers at the high end of the market
Examples: Kia or Hyundai (cheap
automobiles), Dell (cheap laptops), Twitter
(cheaper & easier to tweet than to blog), etc.
Only once you understand clearly the
distinctions between these two types that
you can come up with product ideas that
could benefit your business in the long run
Maverick Mentoring has a new program that
will show you how to Disrupt the
Marketplace by bringing in Innovation and
create the edge you have been looking for
For more information on this
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Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: [email protected]
Phone: 61 3 9005 8275