what do librarians want? how google has changed traditional expectations 9 th fiesole collection...
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What Do Librarians Want?How Google Has Changed Traditional
Expectations
9th Fiesole Collection Development Retreat
University of Hong Kong14 April 2007
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Results of Serials Solutions November
2006 Survey of Customers
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Market Research Study
• Parker LePla – Seattle-based integrated-brand research firm
• Looked at library environment• Provided Serials Solutions with a
survey results and a “score card”
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Interviews
• 38 customers– 10 ARLs– 10 4-year academics– 10 corporate, hospital and government– 8 public libraries
• 2 consultants• 20 employees
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What are librarians worried about?
• Keeping up with all of their dutiesToo much to do and not enough time, people,
or budget
• Making the transition to a user-friendly (Web 2.0) library
This was the most frequent answer to many of the question on the survey
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What they want ---
• A way to manage resources that provides seamless integration and access to all content repositories both internal and external– Including journals, reference works, e-books,
audio, video, datasets, institutional repositiories, etc.
– It’s impossible to maintain multiple knowledgebases
• Integration of all solutions into one product• Interoperability
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And they want more functionality
• Functionality and features were noted to be top buying criteria– Will select whichever vendor can meet
their current and perceived future needs now
– Especially if the price is right
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Nature of collections has changed
The physical model no longer dominates library operations
– It is not unusual for libraries to spend 50% or more of their materials budgets on e-resources
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And library users are forcing a paradigm shift
33 librarians (87%) believe that the paradigm has shifted from library management to user-centric– They cite the “Googlization” of
information access as a primary reason
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It’s all about the UsersThe Web has changed how we
distribute and consume information• The shift from physical to digital delivery of information
has created new requirments and opportunities for delivering effective library experiences
The Web has transformed the nature of library collections
• The majority of new acquisitions are web-based• Collections have increased dramatically and content is
available anytime, anywhere• Web search engines compete with libraries
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The library as the source for value-added research is being threatened
The Internet and Google have allowed researchers to partially or completely replace the library Where researchers still use the library--it is often remotelyThis negates the research librarian’s traditional value-added role
in the research processes
Electronic content in libraries is underutilizedResources get “lost” and are underusedPatrons don’t know which resources existPatrons can’t find items that are known to be in the
collection
Multiple authentication systems and user interfaces create user confusion and frustration
Usability requires integration of data, access, and management tools in a cohesive system
Available technology is not being used to its potential
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How the Respondents Define Success
• Users find what they need quickly– Simple– Wherever they are– So they don’t have to wait or go somewhere else
• Measurement– What’s being used and how often– The meaning behind the statistics– Some way to measure return on investment
• Features that provide libraries a competitive advantage over the “free” services of the Internet– Honing in on the value libraries add to the
research experience
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To succeed they need:
Help in making their case to university/funding authorities.
This needs to be a component of how vendors communicate their services to libraries.
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DLF ERMI Workflow Diagram
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Provide Support
EvaluateMonitor Provide Access
RegisterRegister
IP AddressesIP Addresses
Portals/ Access lists
Portals/ Access lists
Proxy serversProxy servers
Campus authentication
Campus authentication
URL maintenance
URL maintenance
Acquire
User IDsUser IDs
Preferences (store)
Preferences (store)
Holdings listsHoldings lists
Access restrictions
Access restrictions
View rights for use
View rights for use
Problem logProblem log
Hardware needs
Hardware needs
Software needs
Software needs
Contact infoContact info
Troubleshoot/ triage
Troubleshoot/ triage
Trial useTrial use
Assess need/budget
Assess need/budget
License terms
License terms
PricePrice
EvaluateEvaluate
Administer
Usage statsUsage stats
Downtime analysis
Downtime analysis
Review problemsReview
problems
User feedback
User feedback
UCLA’s Digital Acquisition Process
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Department HeadManager, Functional Area
Serials Division Head
MSO II
(50%)Gifts Section
LA IV
Ordering/Invoicing Section HeadLA V (LAIV+)?
Exchanges LA IV
Checkin/Bindery Section Head
LA V
CDL Shared PrintLA III
UCLA Print AcquisitionsJanuary 2007
SciencesMSO II
Administrative Specialist
Monograph Division Head
MSO II
Collection Maintenance
LA V
Checkin/BinderyLA III
Checkin/BinderyLA III
Checkin/BinderyLA II
Checkin/BinderyLA ii
Checkin/BinderyLA II
Ordering/InvoicingLA IV
Ordering/InvoicingLA III
Ordering/InvoicingLA III
Ordering/InvoicingLA III
Checkin/BinderyLA II
Automated Acquisitons
Section HeadLA V (LAIV+)?
Traditional Acquisitions
Section HeadLA V (LA IV+)?
Automated AcqLA IV+
Automated AcqLA III
Checkin/BinderyLA I
Automated AcqLA III
Problem Solving Section
Problem Solving Specialist
LA III
Traditional AcqLA III
Traditional AcqLA III
Automated AcqLA II
Automated AcqLA II Traditional Acq
LA III
Traditional Acq LA II
Traditional AcqLA II
Auitomated AcqLA II
Checkin/BinderyLA IV
Traditional Acquisitions
LA IV
Problem Solving Specialist
LA IV
Ordering/InvoicingLA III (50%)
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UCLA Digital Collections
Director Digital Collections Service
HeadDigital Collections
Management
HeadDigital Acquisitions
E-Scholarship Librarian
Digital CollectionManagement
Librarian
Digital AcquisitionsSpecialist
Library Assistant
Library Assistant
Digital AcquisitionsSpecialist
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*The driving force behind tech. innovation is student needs, followed by an Information Tech. Chief or Dean
with vision, and the initiative of individuals.
*The biggest obstacle to tech. innovation in libraries is lack of money, staff, and time, with an unsupportive administration cited as one of the top four obstacles.
*The Library's approach and the Library staff's approach to technology innovation were both overwhelmingly
described as "cautious but willing," though the staff were more often described as "resistant and blocking" than the
Library itself.
In February, 2007, an invitation to an informal survey of "Nine Questions on Technology
Innovation in Academic Libraries" was posted to the WEB4LIB, NGC4LIB, LITA-L, COLLIB-L, ACRL-NJ and New Jersey academic library
listservs, and it was mentioned in the national ACRLog blog.
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“Libraries have been slow to reallocate staff resources toward processing of electronic materials from processing of print materials in proportion to the reallocation of print to electronic acquisitions dollars. Often they have to wait for positions to open up because current staff do not have skills transferable to the new scene; unions and tenure make this kind of job re-deployment difficult. We booklovers are sad to see the decline of book purchases, but the library users are clear that they want it full-text, online.”
Helen H. Spalding, University Librarian, Portland State University (private email correspondence)
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Libraries need ERAMS
E-Resource Access and Managements Services
A new way of thinking about how we manage library collections and make them accessible
– Technologies used for physical collections are not suited for the challenges of electronic resources
– ERAMS augment the physical library and the ILS
A planning and budgeting category – ERAMS help ensure the capabilities and relevance of
libraries moving forward
A collection of tools and services that help libraries optimize access, usage, collections and workflows
– Collect -- a comprehensive e-resource knowledgebase – Correct -- the knowledgebase to maintain accuracy– Connect -- people with answers using the best method– Control -- budgets, collections, and workflows to optimize
value
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Establishing ERAMS as a product category:
– Clearly separates the issues of e-collections
– Provides foundation for organizational and budget decisions
– Justifies spending for needed tools and services
– Provides framework for defining enhancements from vendors.
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Individual Products Within the ERAMS Category
– A–to–Z Title lists– Link resolvers– Federated search engines– MARC updating services– ERM applications
In the future, ERAMS will expand functionality to provide for continued enhancement of libraries
As new services are introduced, they must work together as a cohesive and effective solution
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Intelligent, forward-facing e-resource access and management (ERAMS) is the essential ingredient for libraries to remain relevant for research in the digital era