what can the mental health sector learn from business blogging?
DESCRIPTION
Blogging workshop at Leeds Mind's social media surgery 19 Sept 2012. Aimed at mental health practitioners, researchers and patients, the presentation looks at what the sector can learn from business blogging.TRANSCRIPT
What can the mental health sector learn from business blogging?
Leeds Mind social media surgery, 19 Sept 2012Helen Standing, Director, Engage Comms
What is a blog?
• y ANYONE who wants to write/publish something online
• og of opinions, thoughts, ideas, advice
• nline article that you can interact with in some way – that’s what makes them SOCIAL media
• athers together words, images, audio and video from across the web
What are the business benefits of blogging?
• To demonstrate expertise/become a thought leader
• To start conversations/act as a ‘door opener’ with people they want to talk to
• To make themselves/their brand more engaging/’open’
• To drive traffic to their website via searches for topical/relevant articles
The 10 rules of good business blogging
1. Catchy title to grab attention (see above!)2. Relevant #keywords3. Conversational tone4. Headlines, sound bites and bite size chunks5. Use of multimedia content to bring it to life >>6. Open-ended questions that spark debate7. Named author with a ‘face’ and biography8. USEFUL and topical not salesy9. Call to action at the end10. Easily shareable across other social media platforms
How is blogging being used in the mental health sector?
Organisations raising awareness of
issues, policy etc
How is blogging being used in the mental health sector?
Researchers and practitioners
sharing insights and ideas
Organisations raising awareness of
issues, policy etc
How is blogging being used in the mental health sector?
Patients documenting thoughts and feelings as a means of
therapy (consciously or unconsciously)
Researchers and practitioners
sharing insights and ideas
Organisations raising awareness of
issues, policy etc
What are the risks and issues?
• Vulnerable people leaving themselves open to cyber bullying
• Confidential information being shared online• Mental health professionals/practice being
vindicated/criticised• Lack of understanding leading to false
information/advice, further fuelling the problem
The Littlefeet case
“The biggest risk in health care social media is not participating
in the conversation”
Farris Timimi, Medical Director, Mayo Clinic for Social Media
Mental health-related blogs• http://www.mind.org.uk/blog • http://www.time-to-change.org.uk/join-the-conversation • http://notsobigsociety.wordpress.com/2012/01/04/laffaire
-littlefeet-blogging-and-inpatient-care/• http://chaosandcontrol.wordpress.com (LittleFeet’s blog)• http://leedswellbeingweb.wordpress.com • http://digitalmentalhealth.co.uk/wp/?page_id=12• http://notnigellanotjamie.blogspot.co.uk/• http://Sehappyplace.blogspot.com/• http://www.oneinfourmag.org/index.php/blog/• http://polarbearblog.blogspot.com/